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Joseph Barbato - Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits

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Joseph Barbato Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits
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Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits: summary, description and annotation

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Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes,Writing for a Good Causeis the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors knowledgeable, practical advice will help you:
Write the perfect proposalfrom the initial research and interviews to the final product
Draft, revise, and polish a beguiling, exciting, cant-put-it-down and surely cant-turn-it-down request for funds
Create case statements and other big money materialsalso write, design, and print newsletters, and use the World Wide Web effectively
Survive last-minute proposals and other criseswith the Down-and-Dirty Proposal Kit!
Writing for a Good Causeprovides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

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Advance Praise for Writing for a Good Cause:


Barbato and Furlich are superba dynamic development duo! They have finally managed to demystify the purpose and process of development writing. Newcomers and seasoned professionals alike can benefit from their candor and the behind-the-scenes insights found in Writing for a Good Cause.

Betty J. Marmon, Director of Development,

Philadelphia Museum of Art


How do you convince an individual or organization not only to feel comfortable or good donating to your causebut eager to do it? Writing for a Good Cause shows you the essential communication and human steps that lead to this goal.

Allan Luks, Executive Director, Big Brothers/

Big Sisters of New York City


A rare findfilled with winning strategies, practical ideas and clear examples. I am recommending it to my entire staff.

Peggy Dean Glenn, Associate Dean for External Affairs,

Nicholas School of the Environment, Duke University


This book is packed with gems about whats at the heart of fundraisingsincerity, humor, perseverance. It should be required reading for anyone entering this field.

Eric Graham, President and CEO,

Childrens Express Worldwide


Told from the trenches in a very entertaining style, Writing for a Good Cause is a terrific resource for fundraising veterans and newcomers. I laughed out loud reading it! For those of us who spend every day working to make the world a better place, this guide will help make your proposals stand out.

Sheila Dennis, Director of Development,

Union of Concerned Scientists


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FIRESIDE
Rockefeller Center
1230 Avenue of the Americas
New York, NY 10020

Visit us on the World Wide Web:
http://www.SimonSays.com

Copyright 2000 by Joseph Barbato and Danielle S. Furlich
All rights reserved, including the right of reproduction in whole or in part in any form.

FIRESIDE and colophon are registered trademarks of Simon & Schuster, Inc.

The epigraph for chapter 15 is taken from Peace Is Every Step by Thich Nhat Hanh, copyright 1991 by Thich Nhat Hanh. Used by permission of Bantam Books, a division of Random House, Inc.

ISBN-10: 0-7432-0578-2
ISBN-13: 978-0-7432-0578-8


ACKNOWLEDGMENTS


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We are grateful for the assistance and resources of the National Society of Fund Raising Executives (NSFRE), the Foundation Center, and the Council for the Advancement and Support of Education (CASE). In particular, we thank Rita Keener and Samantha Phillips at the NSFRE Resource Center, who made us feel right at home even as we ransacked their shelves.

Friends and former colleagues at The Nature Conservancy have helped, inspired, and even read the book in manuscript. They include Tracey Bedford, Beth Duris, Connie Gelb, Lisa Horak, and Patty Housman. Others who generously took time to read parts or all of the work in progress were Louise Barbato, Sheila Dennis, and Carma Fauntleroy.

We are indebted to the myriad foundation executives, development officers, and writers who took time to talk with us and send us their comments about proposals and the craft of writing.

Joe would like to thank his wife, Dusty, for her love and encouragement. He also expresses gratitude to two wise men: Fred English, who taught him to maintain high editorial standards, and Paul Eckhardt, who taught him to maintain his sense of humor. Both knew what matters in fund-raising writing.

Danielle would like to thank her parents, James Shirley and Beatrice Zanger, who never balked at launching yet another English major into the world. She gratefully acknowledges the many fund raisers and writers who showed her the ropes, especially Sally Wells, who taught her to get to the point.

We are both indebted to our agent, Deborah Grosvenor, and to our editor, Marah Stets, for their enthusiasm and support. Without them, we could not have had all this fun playing Butch Cassidy and the Sundance Kid. Cheers!


We would like to acknowledge the following individuals and organizations that allowed us to share portions of their fund-raising and writing materials, including:


D.S. Pensley, chief executive officer of Borealis Community
Land Trust and echoing green Public Service Fellow

Kim Coleman, president of Expanding Horizons

Public School Forum of North Carolina

Hill and Vale Affordable Housing

Dartmouth Life and Julie Sloane

The Nature Conservancy

Yale University

Diane Ullius

American Farmland Trust

The Virginia Engineering Foundation at the University of Virginia


For my children, Louise and Joey

JOSEPH BARBATO


For my husband, Brandon, with thanks for his support
moral, technical, and otherwise.

DANIELLE S. FURLICH


It is always the writers duty to make the world better.

SAMUEL JOHNSON

CONTENTS

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THE WACKY WORLD OF FUND RAISING


What Is Fund Raising, Anyway? The ABCs of the Nonprofit World

Todays Development Office: Who Does What and Why

The Role of the Writer: Using Words for a Cause


WRITING THE PERFECT PROPOSAL

The Marriage Proposal: Asking from Strength

Getting Your Material Together: How to Research and Interview

Parts of a Proposal: Making Each Section Sing

After the Proposal: Thank-You Letters and Reports

THE WRITERS CRAFT

Seat of Pants to Seat of Chair: How to Get Started

Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again

Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished

The Persuasive Argument: From Angry Letters to Ads and Editorials

CASE STATEMENTS AND OTHER BIG-MONEY MATERIALS

Case Statements: Striking a Noble Note

Newsletters: How to Write, Edit, Design, and Print

Writing for the Electronic Age: E-mail and the World Wide Web

SO NOW YOURE ALL SET, RIGHT?

The Fund-Raising Writers Survival Kit: What to Do When Stuff Happens



INTRODUCTION


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Both of us stumbled into fund-raising writing. Danielle had done virtually no proposal writing before taking her job at The Nature Conservancy in 1994. When she sat down to write her first piece, she was terrified.

Joe wrote his first proposal years ago at New York University. He had little idea what a development office was until he joined the staff there. His boss, a Harvard graduate and friend of James Baldwin and W. H. Auden, was a gifted writer who had learned his craft in fund-raising offices at Princeton and Cornell.

Together we will use our different vantages in Writing for a Good Cause to help you produce more persuasive fund-raising pieces.

Most of the time, we will speak in one voice. And the first thing we want to say is this: There is no such thing as proposal writing. There are proposals, and there is writing. The same is true of case statements, brochures, and newsletters. They are all fund-raising material in different formats, and they all require solid craftsman-like writing.

To write proposals successfully, you must know two things: what to put into a proposal and how to write well. This book addresses both matters, with the emphasis on the latter.

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