John DiMarco - Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

John DiMarco, Ph.D.

This edition first published 2017

2017 John DiMarco

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Library of Congress Cataloging-in-Publication Data

Hardback ISBN: 9781119118909

Paperback ISBN: 9781119118879

Cover Design: Wiley

Cover Images: (From Left to Right and Top to Bottom) angellodeco/Shutterstock; ESB Professional/Shutterstock; Bosca78/Gettyimages; alterfalter/Shutterstock; Scanrail1/Shutterstock; z_amir/Fotolia; Brothers Good/ Shutterstock; B & T Media Group Inc./Shutterstock; VLADGRIN/Gettyimages; Martin Bond/Alamy Stock Photo; Rawpixel.com /Shutterstock; VLADGRIN/Gettyimages; catalog, courtesy of author; aleksandarvelasevic/Gettyimages; Niloo/Shutterstock; Artnis/Shutterstock; (Background) jeremykramerdesign/Gettyimages

Set in 10/12pt WarnockPro by Aptara Inc., New Delhi, India

My sincere love and thanks go to my family, Kim, David, and Jack, who are everything to me.

My sincere gratitude goes out to my mentor and dear friend, professor and New York Times Best Selling Author Dr. Frank Brady. Frank took time to review my ideas and proposals and graciously wrote the opening foreword. His kind, thoughtful encouragement and advice have been instrumental in my growth as a scholar and author over the past decade.

My colleagues and students at St. John's University are dear to me. They motivate me to tirelessly pursue knowledge, truth, and understanding.

My sincere appreciation goes out to the team at Wiley for collaborating with me on another academic work. A hearty thank you must go to my editor at Wiley, Haze Humbert, and the editorial team of Maddie Koufogazos, Kari Capone, and Dhanashree Phadate for being so very patient, gracious, and supportive during the project and the peer review. They really helped me construct my ideas into a valuable learning product that will benefit students and professionals in the creative industries.

I am blessed and grateful to present the work of my students, as well as the most celebrated, thoughtful, and iconic designers in the world in this textbook. The firms that contributed major work for this project include Pentagram, TurnStyle, and Milton Glaser, Inc. As well, other colleagues, archivists, and students provided their assistance along with photographs and designs. I am very thankful to the people who put their heart, soul, and creativity into these projects as I try to give them further breath as educational examples.

Thank you to all who contributed

Claire BanksPaula Scher

Michael BierutDJ Stout

Michael CalandraLisa Strausfeld

Diana ColapietroBrian Wallace

Kristen CrawfordSteven Watson