David Lindahl - The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job

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Table of Contents

Copyright 2010 by David Lindahl and Jonathan Rozek. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Lindahl, David and Rozek, Jonathan.

The six-figure second income: how to start and grow a successful online business without quitting your day job / David Lindahl, Jonathan Rozek. p. cm.

Includes index.

ISBN 978-0-470-63395-3 (cloth) ISBN 978-0-470-77045-0 (ebk) ISBN 978-0-470-87200-0 (ebk) ISBN 978-0-470-87201-7 (ebk)

1. Electronic commerce. 2. New business enterprises-Computer networks. I. Rozek, Jonathan, 1958- II. Title.

HF5548.32.L556 2010

658.872 2010007795

58.8 72dc22 2010007795

PREFACE

Two guys wrote this bookDavid Lindahl and Jonathan Rozekand we intentionally wrote the book as if it were a conversation between two people, one of whom is you.

Youll see that we say things such as, I hope you see the value in... and not We hope you see the value in... This is a more conversational and direct approach than if you constantly saw alternating versions of: We think... , Dave says... , Jon built a... , and so on.

Youll also soon see that the real secret to your six-figure second income is not in tangible products and not in gimmicks, but in honest and direct communication between you and your customers. This book is our attempt to do the same with you.

CHAPTER 1

You CAN Get RichBut Yes, There Is a Catch

This book is about how you can make a very substantial incomea full-time incomeby spending only bits and pieces of your time on the side.

You dont need to take any leaps of faith and quit your day job, nor do you need to sign up for any membership clubs or multilevel-marketing schemes. You simply can follow my tested-and-proven advice and take one baby-step after the next until you arrive at your financial destination.

If that sounds too good to be true, youre right. There is indeed a catch, and its a big one: To be successful in building an online business, you must ignore a lot of conventional wisdom and advice. Whether its rattling around in your head or someones telling it to you, most of it is a combination of lies, half-truths, myths, and just plain outdated information on what it takes to be successful online.

Before I depress you too much, you should thank your lucky stars for all the garbage information published about building a business. It keeps down the real competition and means more money in your pocket if you ignore it.

Some of this bogus advice is generated by your own brain in the form of beliefs or self-doubts youve had for years. Other times youll get the advice from well-meaning friends and family members.

Either way, its toxic. Its my first task to clear your head of these beliefs so we can go make a bunch of money.

Lets consider these bits of bogus advice to be big Keep Out! signs on your way to wealth.

10 GIANT KEEP OUT! SIGNS ON THE ROAD TO YOUR ONLINE BUSINESS SUCCESSTHE FALSE BARRIERS

Im Too Old/Im Too Young

Buyers on the web dont care how old or young you arethey only care what you can do for them. That might be a selfish reality, but it works in your favor. In fact, my (Jons) son, Tom, created his first info product when he was 14 years old. Hes sold it across America for years and no one has ever asked his age. Its just not relevant.

The web is the ultimate merit-based marketplace: If you have what they want, theyll buy it.

I Dont Have Enough Money

Forget about the consultants who want to whack you thousands of dollars for a web site, and forget about monthly hosting fees of $70 or more. The truth is that you can literally be up and running with a full-featured web site for well under $100. In fact, you can have a decent one for about $50 or even less. Ill explain exactly how in this book.

Oh, and if you think you need a bunch of money to design and manufacture a product, it just isnt so. Ill show you how to create a product for next to no money and for just a little bit of your time, believe it or not.

I Dont Have Enough Time

You dont need big blocks of time to get a six-figure second income. All you need is scraps of time here and there.

It used to be that if you wanted a second income, you needed to go out and get a second job. That meant coming home from your first job dead tired, then wolfing down your dinner and going back out to work some more hours. Hey, you can still do that today if you want tobut its just not necessary.

Imagine back to when the telephone was a revolutionary new device and how a conversation might have gone between someone who knew about the new technology and someone who had no clue:

Son, aint no way I can leave the farm and go visit Uncle Milton in the city. This is harvest time and I have crops to get in.

But, Dad, you can go next door to the Smiths and use their new telephone.

Their what?

Their telephone. You can call Uncle Milton and hell hear your voice, plus you can hear his voice too.

But how can that be? Is it the work of the devil?

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