Contents
Guide
PRAISE FOR HOW TO GET PAID FOR WHAT YOU KNOW
Heres good news: you dont have to choose between growing a successful career and a fulfilling life. In How to Get Paid for What You Know, Graham Cochrane gives you a simple, actionable plan for creating an online business that gives you both. Thats what I call the Double Win, and this book brings it one step closer!
Michael Hyatt, Wall Street Journal bestselling coauthor of Win at Work & Succeed at Life.
You may not think its possible to create an income and a life you love, but dont let what you think get in the way of what you want. In How to Get Paid for What You Know, Graham makes the case that now is the best time to create a business around what you know and love and gives you the step-by-step plan to do just that.
Jon Acuff, New York Times bestselling author of Soundtracks: The Surprising Solution to Overthinking
The two greatest financial levers imaginable are selling knowledge and creating residual income. If you understand those you will bypass the millions of hardworking people who are on what Graham refers to as the forty-year, nine-to-five grind. This book is the blueprint for what surely is the eighth wonder of the world.
Dan Miller, author of 48 Days to the Work You Love
Brilliant, and much needed, this book can dramatically enhance your life and help you build a business and build a LIFE that is a lot more fun, a lot less stressful, and a lot more profitableall while bringing immense value to those you serve. And what could be better than that!
Bob Burg, coauthor of The Go-Giver and Go-Giver book series
Graham has massively over delivered value in this book. How to Get Paid for What You Know is worth at least 10 times what youll pay for it. But not only is it valuable, it is delivered in an empathetic, life-giving way. If youre exhausted by many of the snake oil salesmen of the online business world, you will find Grahams style refreshing. I wholeheartedly endorse this book from Graham Cochranethe #1 person I trust when it comes to monetizing knowledge.
Jordan Raynor, national bestselling author of Redeeming Your Time: 7 Biblical Principles for Being Purposeful, Present, and Wildly Productive
Right now is the time to live the life of your dreams! Life is too short to continue putting off living the life that you feel most called to live. Graham is the real-deal in the digital entrepreneur space and in How to Get Paid for What You Know, he generously shares a proven and powerful system that will take your message, your business, and your life to the next level.
Cliff Ravenscraft, Mindset & Life Transformation Coach
As L.P. Jacks said, the master in the art of living makes no distinction between his labor and his leisure, a quote that has always been my life theme. In How to Get Paid for What You Know, Graham reveals a refreshingly simple strategy for creating an income online built around what you know and love. Watching his story unfold, and seeing his results up close, I love how he pursues life and business and after reading this I know youll be both inspired and equipped to do the same.
Jonathan JCron Cronstedt, President of Kajabi
I love this book! Im convinced it will be a huge help to so many people. And I am one of them. Graham has had such a huge impact in my life by shaping how I think about running my business. I am finding myself constantly going back to the principles he shares in How to Get Paid for What You Know to help me stay focused on achieving my goal of impacting people with my message.
ill Factor, Grammy Nominated Producer and Founder of Beat Academy
This book is designed to provide accurate and authoritative information about entrepreneurship. Neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The author and publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.
How to Get Paid for What You Know copyright 2022 by Graham Cochrane
Published in association with the literary agency of Legacy, LLC, 501 N. Orlando Avenue, Suite #313-348, Winter Park, FL 32789.
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission of the publisher, except in the case of brief quotations embodied in critical articles or reviews.
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First E-Book Edition: March 2022
Library of Congress Control Number: 2021042847
ISBN 9781637740675
eISBN 9781637740682
Editing by Katie Dickman
Proofreading by Lisa Story and Michael Fedison
Indexing by Amy Murphy
Text design and composition by Aaron Edmiston
Cover design by Brigid Pearson
Cover image Shutterstock/Nattalia Gubanova
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To my daughters, Chloe and Vera. One of the greatest gifts of an online business is the freedom to spend so much time with you, watching you grow into amazing young women.
CONTENTS
You are sitting on a gold mine.
Whether you realize it or not, you already have the knowledge, passion, and skills to create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started.
Imagine with me for a moment. If you had an extra $1,000 or $5,000 coming in each month, what would that mean in your life? Alternatively, if your work only required twenty hours per week to generate a full-time income, how would your life improve?
Would you pay off some student loan or credit card debt? Would you take your kids to school every morning, work only half days, and then hang out with your family every afternoon and evening without needing to check your phone or email?
Or maybe you would give more money to your church while also having time to volunteer as well. Or perhaps you would go live in another country for a month and only check your laptop for two hours a week like I did with my family a few summers ago.
Sound impossible? Hardly.
Its becoming increasingly possible for more people to transition out of work thats not a good fit and into creative, fulfilling, and lucrative self-employment online.
MEANINGFUL, FLEXIBLE, AND LUCRATIVE WORK
Are you looking for a career change? Are you searching for meaningful work that both pays well and helps you sleep well at night knowing youre making a difference in the world?