Utkarsh Amitabh - Passion Economy and the Side Hustle Revolution

Mentorship and community building are important focus areas of the book. Utkarsh offers mental models for creators and passion economy participants to build a tribe of mentors and, leveraging the power of communities, propel others to do the same. Scaling mentorship is about scaling trust, empathy and kindness. Utkarsh has done that effectively with Network Capital and explains that with clarity and conviction in Passion Economy and the Side Hustle Revolution.

Sanjiv Saraf,Founder, Rekhta.org

Utkarshcaptures the essence of the passion economy with fascinating stories from across the world. He deftly engages with the impossible triangle of policy, platform and passion, which influences our professional endeavours and defines our place and purpose in these exciting times. Utkarshs book mirrors his own experiments with all aspects of life.

Samir Saran,President, Observer Research Foundation

In the Network Capital masterclasses and podcasts, Utkarsh asked me thought-provoking questions about the future of work and emerging trends in employment. I found his clarity of thinking remarkable and am glad that he wrote a book to unpack how the world of work will look like in the post-pandemic world. As the founder of a global mentorship platform, he is uniquely positioned to discuss what people want with their work lives and why.

His book suggests that the ability to reinvent oneself will be the most critical skill in the times to come. Even though the majority of case studies are about millennials, Utkarsh effectively makes the point that we are entering an era of multi-generational leadership where people across age groups will need to collaborate and support each other in their reinvention.

The last few years permanently changed our relationship with work. Things arent likely to go back to the way they were. Perhaps that is a good thing. This way we get to redefine the norms, reduce the biases and co-create a new normal for work that is equitable and impactful. By writing a book on the passion economy, Utkarsh has initiated an important conversation not only about work but also our guiding philosophy of the society of tomorrow.

Shashi Tharoor,Member of Parliament and Award-winning Author

Jobs in 2030 will require us to reinvent ourselves.Utkarshs book demystifies the future of work. He explains how we can prepare ourselves and offers concrete ideas for people and organizations hungry to build what he calls a category of one.

Tarun Khanna,Professor, Harvard Business School

Utkarshs book makes a strong case for building a portfolio of careers in the 21st century. As someone who started his career in finance, built a private equity fund and then transitioned to shaping the education landscape, I found the frameworks in the book highly relevant and actionable. He has done a great job of capturing stories of changemakers from around the world who are building new kinds of careers drawing upon their intrinsic curiosity. We are witnessing a subtle shift from the gig economy to the passion economy. Utkarshs book offers a comprehensive analysis of why this is happening and what can we do about it to create meaningful opportunities for ourselves and our communities.

Ashish Dhawan,Founder of Central Square Foundation and Ashoka University

As we moved from the industrial economy of the last two centuries where the workforce were mere cogs in a wheel, the shared economy oftodaygavebirth to the concept of mass customization. The perfect coming together of pursuit of purpose, deep tech and design principles providesa new opportunity to pursue whats right for each of us and yet build companies that create more wealth than ever before.By writing a book on the passion economy, Utkarsh has initiated an important conversation of not just improving on the past but redesigning our guiding philosophy of the society of tomorrow.

Lakshmi Pratury,Founder and CEO of INK

Utkarshs book provides a comprehensive road map about the future of work. He connects the dots across industries and geographies with deeply researched case studies about the passion economy. It is a gripping read that makes you think about your future self with a sense of adventure and possibility.

T. N. Hari,CHRO, Bigbasket

I found Passion Economy and the Side Hustle Revolution to be a comprehensive analysis of how the world of work will look like in the 21st century. It offers tools and mental models for millennials, Gen Z and baby boomers to reinvent themselves. This inter-generational shift in our attitude towards work is a difficult subject to capture. Utkarsh has done a great job of capturing the nuances and presenting them with interesting examples from around the world.

Pramath Raj Sinha,Founder, Harappa Education and Ashoka University

PASSION ECONOMY AND THE SIDE HUSTLE REVOLUTION

• Utkarsh Amitabh

Copyright Utkarsh Amitabh, 2022

All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher.

First published in 2022 by

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Library of Congress Control Number: 2022936980

ISBN: 978-93-5479-497-1 (ePub)

SAGE Team: Neha Pal, Neena Ganjoo and Rajinder Kaur

This book is dedicated to anyone who has ever felt lost or confused about career choices. I heard the phrase I dont know what I want to do with my life so many times that I decided to start a full-f ledged cohort-based course to unpack its nuances. I remember coming up with the name of the course sitting next to my grandmother. I lost her before this book got published. Will miss brainstorming with her.