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Clever Girl Finance
The Side Hustle Guide
Build a Successful Side Hustle & Increase Your Income
Bola Sokunbi
Copyright 2021 by Bola Sokunbi. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data is Available:
ISBN 9781119771371 (Paperback)
ISBN 9781119771395 (ePDF)
ISBN 9781119771388 (ePub)
Cover Design: Wiley
Cover Image: Clever Girl Finance Inc.
This book is dedicated to my mom, Emily, for being an incredible role model while I was growing up watching her be the ultimate side-hustle queen, and to all the clever girls working hard to create multiple streams of income to achieve their financial goals.
About the Author
Bola Sokunbi is a Certified Financial Education Instructor (CFEI), investor, finance expert, speaker, podcaster, influencer, and the founder and CEO of Clever Girl Finance, a personal finance platform created to empower women to achieve real wealth and live life on their own terms.
She started Clever Girl Finance in 2015 to provide women with the tools and resources she wished she had when she began her financial journey.
She is also the author of the bestselling books Clever Girl Finance: Ditch Debt, Save Money and Build Real Wealth and Clever Girl Finance: Learn How Investing Works, Grow Your Money.
Today, she lives with her husband and twins in New Jersey.
Acknowledgments
If youd told me Id write three books in three years, I would never have believed you. Yet here I am on my third book, three years later. I am so honored and grateful to have yet another opportunity to share my story, knowledge, and the stories of others as part of my mission to help women achieve financial wellness.
To my husband, my children, and my family, thank you so much for your continued love and support and for constantly cheering me on.
To my incredible mentors, advisors, and friends who constantly encouraged me while I was working on this book, I appreciate you so much!
To the amazing women who have allowed me to share their honest and open entrepreneurial journeys throughout this book: Camilla Banks, Vickii Onabolu, Ayesha Chidolue, Tiwa Lawrence, Kalyn Johnson Chandler, Wonuola Okoye, Sahirenys Pierce, Nike Olagbegi, Fisola Adepetu, Emilie Aries, and Ebony Ruffin; thank you!
A massive thank-you to the Clever Girl Finance team, Esther Bangura, Yazmir Torres, Jui Khopkar, Anita Wikina, and Stacy Jeffries, who kept things running smoothly while I was chin-deep writing this book. And to Kate Braun, my amazing editor, for working through my book edits.
Finally, a big thank-you to the incredibly hard working team at Wiley who have supported me through editing, publishing, and promoting what you now hold in your handsmy third book!
Love always,
Bola
Its Time to Make Your Side-Hustle Dreams a Reality!
Im so excited that you have this book in your hands and are about to embark on this incredible journey of starting or growing your side hustle. Rest assured, its not by accident that you are here!
It could be that you are familiar with the Clever Girl Finance platform, or youve read one (or both) of my first two books: Clever Girl Finance: Ditch Debt, Save Money and Build Real Wealth or Learn How Investing Works, Grow Your Money. Maybe youve taken one (or a few) of the free Clever Girl Finance online courses. Or perhaps a friend or even an online algorithm recommended this book to you.
However you got here, you are here now, reading this bookmost likely because pursuing your passions and increasing your income through a side hustle is something youve wanted to do for a while.
You see countless people doing exactly this every single day. You see them promoting their businesses and sharing behind-the-scenes photos on social media, youve admired their products and/or services, youve listened to their interviews on your favorite podcasts, youve watched videos of them online, and somewhere in the back of your mind, youve yearned to do your own thingjust like them.
Youve imagined what it would be like for you to be on the other side, running your own side hustle. And not just any kind of random side hustle: an incredibly successful one that in turn gives you the opportunity to build your dream business, increase your income, and ultimately afford the life you desire and on your own terms.
But perhaps youve hesitated. After all, youve heard that starting, running, and growing a business is incredibly hard. It could be that youve even tried in the past, but things didnt quite turn out how youd imagined. Maybe you feel like theres so much you dont know and are overwhelmed by the thought of trying to figure it all out on your own and making too many mistakes along the way. Or it could simply be that you are afraid to go at this alone.
Well, not to worry. Ive written this book specifically for women like you, to guide, encourage, and motivate you on this journey to building an amazing business. Like I said, you are not here by accident. In this book, Ill show you just what it takes to build, run, and grow an incredibly successful side hustlebecause you have what it takes.
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