ADVANCE PRAISE
Side Hustle to Main Hustle combines meaningful storytelling, real world experiences, and practical advice to give women a road map to go from straddling the fence to full-time entrepreneurship. If you are a woman who is ready to make the leap, this is the book to read!
Angela C. Dingle
CEO, Ex Nihilo
No matter if youre a seasoned business owner or a start-up entrepreneur who feels lost and alone, this book finds you and brings you home back to the grind and hustle.
Gloria Blackmon
Aspiring entrepreneur
Side Hustle to Main Hustle is hands down the best guidebook for entrepreneurs with a sprinkle of magical insight that has me excited about discovering my innate gifts and implementing the BEAST mentality methodology.
Ashley Queen-Monterio
CEO, 3 Vines Consulting
Side Hustle to Main Hustle is the perfect compass for persons en route from (un)employment to owning a successful business. Get ready to be immersed in every word, story, and lesson as you journey through the pages of entrepreneurship with Angel Livas.
Bradisha Fraser
CEO, Cay Focus Photography
Side Hustle to Main Hustle
SIDE
HUSTLE
to
MAIN
HUSTLE
The Owners Manual to
FULL-TIME ENTREPRENEURSHIP
ANGEL N. LIVAS
NEW YORK
LONDONNASHVILLEMELBOURNEVANCOUVER
Side Hustle to Main Hustle
The Owners Manual to Full-Time Entrepreneurship
2021 Angel N. Livas
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.
Published in New York, New York, by Morgan James Publishing in partnership with Difference Press. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com
ISBN 9781631951077 paperback
ISBN 9781631951084 eBook
ISBN 9781631951091 audio
Library of Congress Control Number: 2020934595
Cover Design and Interior Design: Chris Treccani www.3dogcreative.net
Editor: Cory Hott
Book Coaching: The Author Incubator
Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.
Get involved today! Visit
MorganJamesPublishing.com/giving-back
Im forever grateful to my village for believing in my vision and making me a better person throughout the process.
This ones for my King and my Knight.
FOREWORD
G reat ideas come a dime a dozen. Its effective planning, execution, and the willingness to fail that sets successful people apart from mere idea generators. For as long as I can remember Ive told people that success is pretty much determined by the obstacles you overcome in life, not by the positions or the titles that you hold. Its refreshing to see that a millennial has grasped this concept and is willing to share it with her counterparts and the rest of the world.
When I first met Angel, she had recently launched her business, DC Media Connection, based in Washington, DC. She was on business travel in Atlanta, Georgia, where she was attending the HOPE Global Forums to connect with global business leaders. From a glance, you could tell that she was serious about her business. However, it was her ability to understand the needs of others that was the most appealing quality that I grasped, immediately.
As a business owner, its imperative that you understand that your work isnt about you; its about the lives that you impact. Its your job to determine how your product or service makes the lives of others better.
At a young age, I learned that in order for me to win the support of my community, I had to show up for my community. This proved to be true throughout my time as the associate director of the Georgia Democratic Party and even more so when I was named the first African-American State Director under U.S. Senator Sam Nunn. When I accepted the position as National Chairman of 100 Black Men of America, it was yet another step towards creating impact while connecting to the most important capital you can havepeople.
In business you will rely on people to push your initiative or movement forward. Whether its through your interior support team (i.e., your mentors, coaches, et cetera) or your forward-facing team (i.e., staff, volunteers, et cetera) you will need to understand what your vision is, before you can expect anyone else to assist you. Throughout Side Hustle to Main Hustle , you will be introduced to a step-by-step blueprint to building a sustainable business. Whether you have been managing your side business for two years or twelve. You will gain the necessary footing you need to transition into full-time entrepreneurship.
The B.E.A.S.T Mentality methodology constructed by Angel is a necessity to building your internal confidence, preparing your business structure, developing your annual projections, selecting your support team, and operating from a space of authenticity.
One of the hardest realities I had to face before launching the TWD Conglomerate was learning that I would never be paid my worth, while working for someone else. No matter how much a company sings your praises or tells you they love you, you will never be compensated for your true value. Thats why my road to success has been centered around planning, making my own investments, minding my own businesses, all while recognizing that I am ultimately responsible for the success of my business ventures and making my dreams reality.
As the chief executive officer of six different businessesTWD, Inc., a private sector consulting firm; FAD Consulting, LLC, a public sector consulting firm that works closely with Hartsfield-Jackson Atlanta International Airport, U.S. Department of Transportation, and the U.S. Department of Energy; Atlanta Transportation Systems Inc., a non-emergency para-transit system; Better Dreams Mattress Manufacturing Company; Southwest Investment Group; and LANCOR Parking Inc.I understand the importance of creating business processes, structures and projection planning.
Congratulations on taking the first step towards gaining the core elements to transition successfully into full-time business ownership. While this is a great launching pad, it is up to you to do the work. The moment that you realize that success is a journey, and not a destination, you will naturally begin to maneuver differently.
Over the past five years, I have watched Angel create a space for others to build, grow, and excel throughout their entrepreneurial journey. Hundreds of men and women have attended her business events across the world and most people agree that they leave more knowledgeable and connected than when they first arrived. I believe that if you are ready to transition yourself into a full-time business owner you have selected the perfect book. If this book teaches you nothing else, it should impart wisdom about the importance of investing in yourself and the willingness to bet 100 percent on you, even when everyone else has counted you out.
Thomas W. Dortch, Jr., CEO, TWD, Inc.
Author of The Miracles of Mentoring: The Joy of Investing in Our Future
Atlanta, GA
CHAPTER 1:
Straddling the Fence
What would you do if you werent afraid?
S HERYL S ANDBERG
T here are people who are placed in our lives for a purpose and others we merely choose to allow on our journey. I believe that my line sister, from the illustrious Alpha Kappa Alpha Sorority, Incorporated, was orchestrated to be in my life. She grew up as an only child in Saudi Arabia; however, today she calls Virginia home. Its the place that she and her husband, a member of Kappa Alpha Psi Fraternity, decided to raise their two amazing kids. She works hard and continues to strive for excellence as she climbs the corporate ladder. At the end of the day, her job pays the bills and allows her to live a successful life. Not just in the traditional sense, either. Shes a stellar mom, supportive wife, compassionate daughter, and an amazing friend. Yet somehow she still manages to feel as if something is missing.