Chris Guillebeau - Side Hustle: Build a side business and make extra money - without quitting your day job
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The Art of Non-Conformity
The $100 Startup
The Happiness of Pursuit
Born for This
Copyright 2017 by Chris Guillebeau
All rights reserved.
Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.
crownbusiness.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication data is available upon request.
Hardcover ISBN9781524758844
Ebook ISBN9781524758851
International Edition ISBN9781524762438
Illustrations by Peter Arkle
Cover design by Evan Gaffney and Tal Goretsky
Cover photographs: (motorcycle side car) dpa picture alliance/Alamy Stock Photo; (money bag) t-kimura/E+/Getty Images
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A side hustle has many benefits, but it all starts with the right idea. This first week of hustling will teach you how to generate hustle ideas that actually work.
The path from idea to income begins with your answer to an important question: Twenty-seven days from now, what will be different about your life?
Some hustle ideas are better than others. Learn the three qualities of a great idea and how to find ones with the most potential.
Using what youve learned about high-potential ideas, brainstorm, borrow, or steal at least three possibilities for your hustle.
Now that you have several ideas, examine them more closely to understand their pros and cons.
To estimate the profit of your side hustle, you dont need a finance degree or a scientific calculator. You just need a napkin, a pen, and the power of observation.
Once you have multiple ideas, you need to be able to identify the best ones. Learn how to instantly rank and compare ideas so that youll have confidence to proceed with the highest possible odds of success.
Once you start thinking about side hustles, the ideas dont stop. This tool will show you how to apply Tinder for Hustling logic to pick the best one at any given time.
As you move forward with an idea, study what other people are doing. Then, do it better or do it differently.
Theres one person out there who meets your profile as the perfect customer. What can you learn from them?
Once you have a great idea and a specific idea of who its for, you need to transform that idea into an offer. An offer includes a promise, a pitch, and a price.
Like a comic book superhero, your side hustle needs a history. Dont just give em the facts; tell them a story.
Youve settled on your idea, youve transformed it into an offer, and you know who your ideal customer is. This week youll learn how to help that person understand why they cant live without your offer, without getting bogged down in unimportant details.
Resourcefulness is your most valuable hustle skill. Get all the logistics out of the way so you can focus on more important things.
Pricing can be a challenge even for experienced hustlers. Use the cost-plus model and follow two easy guidelines for much higher odds of success.
Your hustle will require specific tools, resources, and deliverables. Learn to find, gather, or create everything youll need to bring your offer into the world.
Youve got a lot more than just an idea nowyoure well under way to a real-life side hustle. Before proceeding, make sure youve also got a real-life way to get paid for it.
Youre almost to launch week. By listing out your next steps in an ordered fashion, youll prevent mishaps and feel more confident.
Many new hustlers get caught up in mundane details. Avoid that trap from the beginning, and keep your focus on just two things.
After careful planning, youre all set to take your offer into the world. The time is now! Learn everything you need to know about marketing, testing, and showing up to the battlefield in a tank.
Whens the best time to get your offer out in the world and see what happens? Usually before you feel totally confident.
Even with a great product or service, and a great offer to make your pitch, magic money doesnt usually fall from the sky. Channel your inner Girl Scout and make some sales!
No man is an island, and few side hustles thrive without the help of friends and supporters. As you begin hustling, dont hesitate to ask friends, family, and maybe even your mail carrier to join your cause.
When youre beginning a new hustle, you dont usually know which approach will be the most effective. To find out, try different things and keep a record of results.
Theres a very good reason why most of us will go out of our way to buy something thats on sale. Master the benefits of deals, discounts, and special offersthen put them to work for you.
Take time to celebrate your initial achievements. Theres more work to be done, but small victories can be disproportionately satisfying.
Your hustle is out in the world! Congratulationsnow lets see what you can do to raise the game.
As you learn more about the response to your hustle, take note of the most crucial metricsthen take action on what you learn.
As your hustle grows, there are countless options to expand. Dont get distractedidentify whats working and do more of that.
If everythings going well, consider adding another version of it to better serve your customers. After all, if you saw a million dollars on the side of the road, wouldnt you pick it up?
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