Kerry Butters - Everything You Need to Make a Killer App: Your one-stop guide to making an app and doing it successfully (How To Make and Market an App)
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Written by Kerry Butters, John Waldron & Matt Whetton
markITwrite Ltd.
All rights reserved worldwide. Thisbook or any portion thereof may not be reproduced or used in any mannerwhatsoever without the express written permission of the publisher except forthe use of brief quotations in a book review or article.
The information provided withinthis eBook is for general informational purposes only. While we try to keep theinformation up-to-date and correct, there are no representations or warranties,express or implied, about the completeness, accuracy, reliability, suitabilityor availability with respect to the information, products, services, or relatedgraphics contained in this eBook for any purpose. Any use of this informationis at your own risk. The authors have made every effort to ensure the accuracyof the information within this book was correct at time of publication. Theauthors or publisher do not assume and hereby disclaims any liability to anyparty for any loss, damage, or disruption caused by errors or omissions,whether such errors or omissions result from accident, negligence, or any othercause.
The methods describe within thiseBook are the authors personal thoughts and opinions. They are not intended tobe a definitive set of instructions for this project. You may discover thereare other methods and materials to accomplish the same end result. Further,markITwrite does not endorse any third-party software that have been discussed inthe eBook and readers download and use such products entirely at their ownrisk.
First published as an eBook bymarkITwrite in 2014.
About Codenutz
Codenutz.com is a free resource which aims to giveactionable advice and tips for those wanting to get into app development orexisting appreneurs. We provide regular updates from around the web and fromour own writers on everything you need to know to take your app from thedevelopment stage to publishing and getting it to market. The app business canbe complicated and highly competitive so theres a lot to consider when gettingan app from your head to your customers and doing it profitably.
Codenutz founder Matt Whetton is a software developer from the UK, workingon app development and online business. Hes currently working on projects hisapp development business majesticrobot such as decisionbuddy and IOU Reminders,and also providing software development consulting through itsmonkie software. Matt has beendeveloping software for about 10 years designing, developing and deliveringmostly web based solutions for large corporations in sectors from healthcare totelecoms.
About markITwrite Ltd
markITwrite is a digital content agency based in the UKwhich specialises in writing for the technology niche. A content led agency,markITwrite also offers SEO and social media management services. Founded byKerry Butters in 2012, she was joined in 2013 by husband Martin Butters who hasgone on to become the companys social media go-to. Since then markITwrite hasgone from strength to strength and now employs writers from a variety ofbackgrounds but with one thing in common: a love for writing and technology.
About Kerry Butters
Kerry Butters is the founder of markITwrite and an expertvoice in the technology industry. She writes across every tech subject that youcan think of and applies what she learns through writing in her everyday work. Kerrynow writes for a wide range of tech, business and marketing blogs, and pensregular eBooks, articles and white papers for some of the biggest names intech. She has recently been nominated for a Shorty Award for best businessblogger and placed #2 in the web vote. Shes currently waiting the awardsceremony with bated breath.
About John Waldron
John is a senior editor and writer with markITwrite and pensregular articles on technology and various other topics. John has a firstclasss BA in English with Creative Writing and an MA in Professional Writingand in his spare time writes about foraging as well as enjoying fiction writingfor children.
Contents
By Matt Whetton
So youve decided you want to make an app,and youve realised that maybe theres a little more to it than just knockingsome code together (technical term I know) and publishing it to the app store.Maybe youre a developer who knows how to code, but needs help with thebusiness, research and planning for your app. Or perhaps youre an entrepreneurthat has an idea but needs to know how to get from idea to published app. Ormaybe youre a bit of both! Either way this book is here to help you!
No matter how you look at it, theres a lotthat goes into making an app. Whether it be coming up with an idea, researchingthat idea, working out the monetisation strategy, choosing the right platformor doing the actual app development - theres a lot to consider, and thatsbefore we look at marketing. So its really important that you get all yourducks in a row, and by that I dont mean make a game called ducks in row (althoughit sounds like a winner), I mean get a good understanding of what its going totake to start taking advantage of the app stores.
Now, whilst its really important that youunderstand what you need to know to make an app, you probably dont have acouple of years to research everything, but who does?! Im not saying that youneed to do a couple of years research in order to make a decent app, but if youstart Googling the subject theres every chance youll wake up in 2 years andwonder how you got there.
Dont get me wrong, I love Google and useit almost hourly, but when researching a vast topic like making an app its alltoo easy to suffer one of two problems. The first is disappearing down therabbit hole, and the second is information overload.
Disappearing down the rabbit hole issomething that Ive written about before , and it can be a time killer. Its where youre researching a vastsubject, and slowly find yourself descending into more and more detail abouteach topic, until you lose sight of what you were researching in the firstplace.
A trait that really helps when making apps(or doing anything complicated really), is being happy with not knowingeverything, and only learning what you need to. This can be an incrediblydifficult pill to swallow for software developers. Most times we prefer to gaina thorough understanding of every aspect of something before making a start -but each and every aspect of making and marketing apps is a discipline untoitself, and trying to understand everything in great detail will result infailure.
That isnt to say you should ignore everypart of making and marketing an app, but that you should understand how it allfits together, get a basic understanding of everything and then decide if andwhere to get a deeper understanding. Being structured like this really helpsprevent accidentally disappearing down the rabbit hole!
The second problem I mentioned isinformation overload, which is a term that is bandied around a lot but I thinknot appreciated in a practical sense. It occurs when you start to look at asubject and get overwhelmed by firstly the sheer amount of information aboutit, secondly the vast array of topics and sub-topics, and finally theconflicting opinions within those topics. This normally results in scatter-gunresearch that picks bits and bobs up from all over the place, or complete paralysisand fear. Damn you Google and your never-ending stream of articles!
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