Jeff Gothelf - Lean UX: Designing Great Products with Agile Teams

The quality of the user experience has become the most important differentiator for a companys product. In Lean UX, Josh Seiden and Jeff Gothelf highlight the methods and strategies for ensuring that great experiences are built with as little waste as possible in a collaborative, cross-functional effort. It is a must read not just for designers, but for everyone on the team from executive leadership to intern.

Tom BoatesFounder/CEO of Brilliant

If youre struggling to ship winning user experiences with agile development methods, get this book! Jeff and Josh share proven methods for creative ideation, planning, and problem-solving without heavy deliverable baggage. The new edition brings some crucial updates, including help with designing and tracking experiments, and refinements to many of the critical tools of lean UX.

Christian CrumlishVP Product, 7cups.com; Coauthor of Designing Social Interfaces , Second Edition

In the time since Lean UX was first published, the practices it outlines have become widespread. The revised and expanded Lean UX 2nd Edition will show you how to apply Lean UX thinking to both green fields and sustaining innovation projects, create the right company culture for success and inspire you with new case studies of Lean UX in practice.

Lane GoldstoneCofounder Brooklyn Copper Cookware

In a very short time span, Lean UX went from an obscure idea to a transformative way of building and delivering products that meet the customers needs. Its now a critical approach to design and needs to be top-of-mind for every designer, developer, and product manager.

Jared SpoolCofounder, Center Centre UX Design School

Approachable, actionable advice from two people that have been getting out of the building and evolving Lean UX globally for over a decade. In sharing that experience, this book moves beyond theory and brings insights from real work done, providing context-rich narratives to digest and fuel UX teams working in tandem with the agile software development process.

Courtney HemphillPartner at Carbon Five

Customer Development and Lean Startup changed the way businesses are built, because even the smartest teams cant predict market and user behavior. This book brings both methodologies to UX so you can build cheaper, faster, andmost importantlybetter experiences.

Alex OsterwalderAuthor and Entrepreneur;
Cofounder, Business Model Foundry GmbH

There is a revolution afoot. It is the move away from big design up front and isolated, specialized teams throwing documents over the wall to each other. Applying the principles of Lean startups, Jeff and Josh lay out the principles of Lean UX, which can literally transform the way you bring experiences to life. I have firsthand experience applying their wisdom and am excited about taking Agile to the next level. Get this book. But most importantly, put this book into practice.

Bill ScottSr. Director, User Interface Engineering,
PayPal, Inc.

While there is no question that great product teams must put user experience design front-and-center, many teams have struggled to reconcile the techniques and objectives of user experience design with the rhythm and pace of modern Agile development teams. Lean UX is the collection of techniques and mindset that I advocate to modern product teams that know they need the benefits of both.

Marty CaganFounder, Silicon Valley Product Group;
Former SVP Product and Design, eBay

Jeff and Joshs passion for getting UX (and really all of product development) right comes across powerfully in this detailed yet eminently readable book. The case studies, examples, and research serve to highlight the power of building a Lean UX process, and theres a great deal of actionable advice taken from these. Im ordering a copy for everyone on our design, UX, and product teams at Moz.

Rand FishkinCEO and Cofounder, Moz

A fantastic combination of case studies and practical advice that your team can use today. Whether youre at a startup or a Fortune 500 company, this book will change the way you build products.

Laura KleinAuthor of UX for Lean Startups

Lean UX provides a prescriptive framework for how to build better products, moving design away from pixel perfection for the sake of it, toward iterative learning, smarter effort, and outcome-based results. Product managers, business owners, and startup employeesalong with designerscan benefit greatly from Lean UX.

Ben YoskovitzFounding Partner, Highline BETA