Jeff Gothelf - Lean UX: Creating Great Products with Agile Teams

For the past eight years, Lean UX has been my go-to recommendation for teams learning how to work together to design great experiences. This latest version goes above and beyond, solidifying the teachings in an easy-to-follow format and examples of this working in practice. This is required reading for any modern product development team.

Melissa Perri, CEO, Produx Labs, Senior Lecturer, Harvard Business School

Lean UX was such an influential book in my career, and I was thrilled to read the newest edition. Jeff and Josh continue to push these ideas forward by putting them into practice.

David J. Bland, author of Testing Business Ideas

As the Siskel and Ebert of the digital product-making process, Gothelf and Seiden provide scathingly precise guidance to large organizations undergoing their digital transformations. From their combined experience in the field spanning the spryest tech startup to century-spanning grown-up companies, their guidance is refreshingly more lets fix this now painkiller advice from real practitioners than the latest homeotherapy cure-all from armchair agilists .

John Maeda, SVP Chief Experience Officer, Everbridge

Lean UX is a book that changed how software is made forever...for the better. By showing product companies how to design with their customers and continuously improving as customers grow and change, Lean UX has enabled a new generation of products that not only look good but are good.

Christina Wodtke, Lecturer, Stanford Computer Science Department, and author of Radical Focus

With the latest edition of Lean UX, Jeff and Josh show once again why theyve been thought leaders in design for well over a decade. This book is a timeless classic that should be on every designers bookshelf.

Teresa Torres, author of Continuous Discovery Habits

Jeff and Josh have written the definitive book on integrating UX design with other aspects of product development, including Agile frameworks like Scrum. This edition enhances the tone and the practical ideas around the collaborative nature of this workits obvious they are leveraging extensive real-world experience in the breaking down of functional silos and handoff-based relationships.

Gary Pedretti, Professional Scrum Trainer and Founder of Sodoto Solutions

The quality of the user experience has become the most important differentiator for a companys product. In Lean UX, Josh Seiden and Jeff Gothelf highlight the methods and strategies for ensuring that great experiences are built with as little waste as possible in a collaborative, cross-functional effort. It is a must-read not just for designers but for everyone on the team , from executive leadership to intern.

Tom Boates, Founder/CEO of Brilliant

If youre struggling to ship winning user experiences with Agile development methods, get this book! Jeff and Josh share proven methods for creative ideation, planning, and problem-solving without heavy deliverable baggage. The new edition brings some crucial updates, including help with designing and tracking experiments, and refinements to many of the critical tools of Lean UX.

Christian Crumlish, VP Product, 7cups.com; coauthor of Designing Social Interfaces , Second Edition

In the time since Lean UX was first published, the practices it outlines have become widespread. The revised and expanded Lean UX, second edition, will show you how to apply Lean UX thinking to both green fields and sustaining innovation projects, create the right company culture for success, and inspire you with new case studies of Lean UX in practice.

Lane Goldstone, Cofounder, Brooklyn Copper Cookware

In a very short time span, Lean UX went from an obscure idea to a transformative way of building and delivering products that meet the customers needs. Its now a critical approach to design and needs to be top of mind for every designer, developer, and product manager.

Jared Spool, Cofounder, Center Centre UX Design School

Approachable, actionable advice from two people that have been getting out of the building and evolving Lean UX globally for over a decade. In sharing that experience, this book moves beyond theory and brings insights from real work done, providing context-rich narratives to digest and fuel UX teams working in tandem with the Agile software development process.

Courtney Hemphill, Partner at Carbon Five

Customer development and Lean Startup changed the way businesses are built, because even the smartest teams cant predict market and user behavior. This book brings both methodologies to UX so you can build cheaper, faster, andmost importantlybetter experiences.

Alex Osterwalder, author and entrepreneur; Cofounder, Business Model Foundry GmbH

There is a revolution afoot. It is the move away from big design up front and isolated, specialized teams throwing documents over the wall to each other. Applying the principles of Lean Startups, Jeff and Josh lay out the principles of Lean UX, which can literally transform the way you bring experiences to life. I have firsthand experience applying their wisdom and am excited about taking Agile to the next level. Get this book. But most importantly, put this book into practice.

Bill Scott, Sr. Director, User Interface Engineering, PayPal, Inc.

While there is no question that great product teams must put user experience design front and center, many teams have struggled to reconcile the techniques and objectives of user experience design with the rhythm and pace of modern Agile development teams. Lean UX is the collection of techniques and mindset that I advocate to modern product teams that know they need the benefits of both.

Marty Cagan, Founder, Silicon Valley Product Group; former SVP Product and Design, eBay

Jeff and Joshs passion for getting UX (and, really, all of product development) right comes across powerfully in this detailed yet eminently readable book. The case studies, examples, and research serve to highlight the power of building a Lean UX process, and theres a great deal of actionable advice taken from these. Im ordering a copy for everyone on our design, UX, and product teams at Moz.

Rand Fishkin, CEO and Cofounder, Moz

A fantastic combination of case studies and practical advice that your team can use today. Whether youre at a startup or a Fortune 500 company, this book will change the way you build products.

Laura Klein, author of UX for Lean Startups

Lean UX provides a prescriptive framework for how to build better products, moving design away from pixel perfection for the sake of it toward iterative learning, smarter effort, and outcome-based results. Product managers, business owners, and startup employeesalong with designers can benefit greatly from Lean UX.

Ben Yoskovitz, Founding Partner, Highline BETA