Olsen - The lean product playbook: how to innovate with minimum viable products and rapid customer feedback

If you want to create successful, innovative products that customers love, Dan's playbook is a must-read.

Hiten Shah, co-founder of KISSmetrics and Crazy Egg

Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuableand if you want to build a successful product, you will too.

Aaron Levie, CEO, Box

A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.

Laura Klein, author of UX for Lean Startups

Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.

Dave McClure, founding partner and troublemaker, 500 Startups

Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.

Sean Ellis, CEO of Qualaroo and GrowthHackers.com

Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyonefrom designers to business people to engineers.

Kaaren Hanson, VP design, Medallia and former VP design innovation, Intuit

Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP, and then improve it systematically over time.

Ken Fine, chief customer officer, Medallia

The Lean Product Playbook is the first book I've seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner. Dan's product work with so many companies makes him an authority on the subject. Whether you're creating a product at a startup or a larger company, this book will prove invaluable.

Jim Scheinman, founder and CEO, Maven Ventures

Unlike many product gurus who are long on theory but short on practice, Dan Olsen has battle-tested his approach across many companies, many products, and many years of being a player-coach. Dan's simple but complete playbook gives teams the best chance to create not just great products, but great companies.

Jeff Maggioncalda, former CEO and first employee, Financial Engines

Dan is an exceptionally skilled product leader who was instrumental to our product's success at my first startup. He has distilled his expertise and advice into an easy-to-follow guide to creating products that deliver real customer value. I highly recommend this book to anyone leading, building, or marketing any product or service.

Christian Pirkner, angel investor and co-founder, MoodLogic

Dan transformed our product development process from chaos into a well-oiled machine. Now anyone who reads this book can benefit from his brilliant, practical approach. If you want to improve your organization's ability to innovate, this book is a must-read.

Jack Lynch, co-founder and co-CEO, PresenceLearning

This book is a valuable blueprint for those who want to effectively apply Lean Startup concepts to build successful products. Dan knows what he's talking aboutand deftly shares his knowledge and experience to bring Lean principles to life.

Michael J. Nolan, author and former senior editor, New Riders Voices That Matter series

Dan is a rare breed in that he's able to blend business and customer needs with thoughtful process and product design. His guidance on best practices was helpful for us at One Medical and for other like-minded companies in Silicon Valley.

Tom Lee, CEO, One Medical

For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process.

Marty Cagan, author of Inspired: How To Create Products Customers Love and founder, Silicon Valley Product Group

Dan Olsen takes the mystery out of how to consistently create great products using Lean Startup principles. His framework and step-by-step guidance are easy to follow and can be applied by large and small teams alike. This book is a must-read for anyone involved in new product development.

Greg Cohen, author of Agile Excellence for Product Managers

Dan Olsen's The Lean Product Playbook is wonderfully thorough and practical. It provides invaluable step-by-step guidance to help you make sure that your product is The Right It, and also gives great advice on how to build It right. A must-read for any innovator and entrepreneur.

Alberto Savoia, author of Pretotype It, co-founder of Pretotype Labs LLC and former Innovation Agitator at Google

I wish I had this book when I started my business! Following Dan's advice on how to validate ideas before you build them can save you valuable time and money. This must-have playbook really paints a clear picture of the whole process and is filled with eureka insights.

Sam Crisco, founder, piZap

Dan helped YouSendIt (now Hightail) launch our first subscription product shortly after we raised our first round of venture financing. His product expertise, which he shares in this book, really got our product management engine going. The result was a well-monetized product that customers loved.

Ranjith Kumaran, co-founder and CEO, Hightail

Everyone aspires to increase their speed of innovation, reduce risk, and build products customers love. But it's challenging to do so without the right techniques. The Lean Product Playbook gives you the tactical how-to plan to actually achieve those goals.

Steven Cohn, founder and CEO, Validately

As a client, we directly benefited from Dan's product expertise. Now that he's documented all this valuable knowledge, anyone who wants to build a successful product should read this book.

Jeff Tangney, founding CEO of Doximity and Epocrates

This book is printed on acid-free paper .

Copyright 2015 by Dan Olsen. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.