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Mangalam Nandakumar - Lean Product Management: Successful products from ambiguous business ideas

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Mangalam Nandakumar Lean Product Management: Successful products from ambiguous business ideas
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Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field.Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive.Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.*What you will learn*How do you execute ideas that matter?How can you define the right success metrics?How can you plan for product success?How do you capture qualitative and quantitative insights about the product?How do you know whether your product aligns to desired business goals?What processes are slowing you down?*Who this book is for*If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

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Lean Product Management

Lean Product Management

Copyright 2018 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

Acquisition Editors: Ben Renow-Clarke, Suresh Jain

Project Editor: Radhika Atitkar

Technical Editor: Nidhisha Shetty

Proofreader: Tom Jacob

Indexer: Rekha Nair

Graphics: Sandip Tadge

Production Coordinator: Sandip Tadge

First published: May 2018

Production reference: 1300518

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78883-117-8

www.packtpub.com

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Contributors
About the author

Mangalam Nandakumar has over 17 years of experience in product management and software delivery. She is an entrepreneur and has founded two start-ups. She has worked at Citigroup, Ocwen Financial Solutions, ThoughtWorks Technologies, and RangDe.Org. Mangalam presents a vibrant perspective on product management from her diverse experience of working with start-ups, enterprises, and nonprofits, both in product companies and software consultancy organizations. She has a strong foundation in Agile and Lean methodologies. She has also coached teams on their Agile transformation journeys.

Mangalam started her career as a programmer and soon transitioned to business analysis and product management. She has consulted for businesses in various functional domains and has helped them articulate their product vision, strategy, and roadmap. She has led many software teams through successful product deliveries. Mangalam cofounded her start-up, AIDAIO in 2014, to enable businesses to enhance their customer engagement strategies. AIDAIO was shortlisted under the Top 10 Promising Start-Ups by CII in 2015. Moreover, AIDAIOs innovative platform to design, build, and launch white-labeled native iOS and Android apps for events and conference was a finalist in the Best Event Technology category at MICE Asia Pacific, 2015.

Mangalam has also spoken at various conferences on topics related to Agile and product management. She started her writing journey by blogging on topics related to product management, team processes, and diversity at workplaces. She is passionate about mentoring women and is a vocal advocate for diversity at workplaces. She was instrumental in founding organization-level initiatives to coach and guide women to speak at conferences. Mangalam is also an artist and paints in various mediums. She ran an art school and has conducted art workshops as well as exhibited and sold her artworks. She lives in Bengaluru, India and enjoys playing and watching movies with her son.

Writing this book has been a dream come true for me. It has been harder, but more enjoyable than I thought. It took a lot of encouragement, patience, and support from everyonefamily, friends, and colleagues to make this happen. This is such a special milestone for me, and I want to thank everyone who helped to make this book a reality.

First, to my dearest little boy, Siddharth. You compiled your first book when you were eight. Youre my inspiration and my superhero! Thanks for encouraging me to write, for giving me my space and reviewing all the quotes in the book. Thanks for all the hugs too. You keep me going.

Mom and Dad, thanks for always believing in me. I could never have made it this far without your unconditional support and love. You taught me to aim high and never settle for less.

Jaiku, Uma, Viku, and Shruti, thanks for always cheering me on and for making me feel special. To my besties, Arundhati, Sujata, and Subhashri. Thank you for always being there for me. To Gru, for being my sounding board and helping me think through my ideas. Thank you for your immense patience.

To Preethi Madhu, thanks for being my mentor, and showing me the path when I needed it the most. To Nishant, thanks for introducing me to the publishers. Thanks to all my colleagues, past, and present. I have learnt so much from you.

Finally, I want to thank the publishers, reviewers, and the editors for all your valuable comments, feedback, and suggestions. Your inputs have helped me articulate my views better and bring this book to the great shape it is today.

About the reviewer

Greg Cohen is a 20-year product management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer-centric design and agile development, and a pioneer in applying lean methods to product management.

Greg earned an MBA with honors from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

Greg is the founder of Agile Excellence LLC. He has worked and consulted for venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices.

Greg is the author of the books, Strategy Excellence for Product Managers , Agile Excellence Press (2017), Agile Excellence for Product Managers , Super Star Press (2010), and 42 Rules of Product Management , Super Star Press (2013). He is the former President of the Silicon Valley Product Management Association as well as a speaker and frequent commentator on product management issues.

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