Frank Lemser - Strategic Product Management according to Open Product Management Workflow: The book on Product Management that explains the Product Managers tasks step by step and provides useful tools as applied

Author: Frank Lemser

This book is teaching material of:

proProduktmanagement GmbH

Deutschherrnstrasse 6

90429 Nuremberg - Germany

www.pro-productmanagement.com

+49 911 801 99778

Bibliographic information of the German National Library:

The German National Library lists this publication in the National Bibliography; detailed bibliographic data are available on the Internet at www.dnb.de

2019

Printing and publishing:

BoD Books on Demand GmbH, Norderstedt (Germany)

2. Edition

ISBN: 9783749426607

This book is designed to help you understand your everyday work as a Product Manager, to show you the individual work steps, the need for them and their relationships with each other so that you become a professional manager of your product.

In order for you and your colleagues to have a common understanding and ensure that you as a team also speak the same language, we would be very happy for you to hand this book around free of charge.

This book will be used as a textbook within the framework of our Product Management training, in which we teach you in accordance with the Open Product Management Workflow TM method and according to the teaching principles of the Flipped Classroom.

The following textbooks are available:

• Strategic Product Management
• Technical Product Management
• Successful Go-To-Market

So that you are always able to understand all the steps, it is recommended that you download Open Product Management Workflow TM, print it out and add it to your learning materials.

You can download Open Product Management Workflow TM here:

www.pro-productmanagement.com/opmw

As an additional teaching aid, you can use the Product Management Dashboard for JIRA, the software for Product Managers, free of charge. The software provides you with an even simpler, step-by-step, practice-oriented traceability of the course material, as it is also based on the Open Product Management Workflow TM and contains a complete sample product. A full license for you as product manager is already included in the software, so that you can continue to use the software for your daily work after learning.

You can find out more about the free download and the Product Management Dashboard for JIRA at the end of the book or on the website:

https://marketplace.atlassian.com/apps/1217916

The course has taught me a lot, Im impressed by the Open Product Management Workflow method and I now really have to have more interviews with customers to practise this and much more. This is what participants have said again and again over the last few years upon finishing our training course.

Since Product Managers are pulled straight back into normal working life after the training, from experience there is little time for them to practise and expand on what they have learned. We have therefore considered how we can help participants to spend the time we have together during the course to help them to get even more practice.

The solution is the Flipped Classroom teaching method.

Instead of teacher-centred teaching, the theory is to learn things yourself in peace and quiet and then to practise their practical implementation during the time you are all together on the course - thats the idea behind the Flipped Classroom teaching method and how we convey our teaching content.

Trainees work at home and assimilate the theoretical principles at their own pace. They then get to practise them in the classroom using different methods and tasks and the trainees receive individual support. The trainees move from a passive role into an active one. As such, the trainees reach the highest level of the teaching methods as the learning content is optimally consolidated and the participants are immediately capable of implementing them in their daily work.

For you as a participant, Product Management training based on the Flipped Classroom teaching method offers the following benefits:

1. You as a trainee can learn the theory at your own speed and in peace and quiet, since you can read our textbooks long in advance of attending the course because there are freely available copies.
2. During the course, as a participant you will not be bombarded with new ideas, but rather your questions will be answered and you will strengthen and deepen the knowledge you have previously acquired.
3. The use of the tools needed for Product Management is learned during your time on the course.
4. The implementation of the Product Management activities will be carried out jointly and under professional guidance.
5. As a participant, you are immediately able to incorporate the new things you have learned into your daily work, since your confidence in your own actions will be strengthened.
6. You save time on time-consuming, expensive reworking.

The following benefits for your business result from Product Management training based on the Flipped Classroom teaching method:

1. You save time and money because you dont have to free up time for your employees to learn the theoretical material, nor pay for their study time.
2. You save money because you pay only for the time in which we work with the participants.
3. With your investment, you will get colleagues who are both trained in the theory and practice, who use their Product Management tools and who have achieved results which are necessary for the manufacture and marketing of successful products.
4. You benefit immediately from your Product Managers modified working methods as your colleagues can get started immediately after the course without them having to carry out time-consuming subsequent work on the teaching content.

What can you expect before the course and during the course?

Before the course:

1. You can download our textbooks which are available free of charge and accessible on our website
2. We will provide you with a schedule
3. You can acquire the theory in peace and quiet and according to your own schedule
4. Write down any questions that we will then answer in the course
5. Prepare yourself beforehand for the tasks and familiarise yourself with the material

During the course:

1. Questions about the understanding of the theoretical knowledge are answered
2. Products are developed together
3. Situations from the everyday working life in Product Management are implemented using practical exercises