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Hans-Bernd Kittlaus - Software Product Management: The ISPMA®-Compliant Study Guide and Handbook

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Hans-Bernd Kittlaus Software Product Management: The ISPMA®-Compliant Study Guide and Handbook
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Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA, SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

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Book cover of Software Product Management Hans-Bernd Kittlaus Software - photo 1
Book cover of Software Product Management
Hans-Bernd Kittlaus
Software Product Management
The ISPMA-Compliant Study Guide and Handbook
2nd ed. 2022
Logo of the publisher Hans-Bernd Kittlaus InnoTivum wwwinnotivumcom - photo 2
Logo of the publisher
Hans-Bernd Kittlaus
InnoTivum (www.innotivum.com), Rheinbreitbach, Germany
ISBN 978-3-662-65115-5 e-ISBN 978-3-662-65116-2
https://doi.org/10.1007/978-3-662-65116-2
Springer-Verlag GmbH Germany, part of Springer Nature 2017, 2022
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer-Verlag GmbH, DE, part of Springer Nature.

The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany

Preface

The author is very grateful to all contributors without whom I would not have been able to write a book as comprehensive as this. Here is some information on author and contributors:

Author

Hans-Bernd Kittlaus is the founder and CEO of InnoTivum Consulting ( www.innotivum.com) and works as a consultant and trainer for software organizations, in particular in the areas of software product management and organizational aspects of software organizations. Before he was a Director of SIZ GmbH, Bonn, Germany (German Savings Banks Organization) and a Head of Software Product Management and Development units of IBM. He has published numerous articles and books, in particular Software Product ManagementThe ISPMA-Compliant Handbook and Study Guide, Springer, 2017 (with Samuel Fricker) and Software Product Management and PricingKey Success Factors for All Software Organizations, Springer, 2009 (with Peter Clough). He is a Diplom-Informatiker, ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO), Certified PRINCE2 Practitioner, and a member of ACM and GI. Hans-Bernd lives near Bonn, Germany. He is a founding board member and current chairman of ISPMA. Contact email: hbk@innotivum.de, Blog: www.innotivum.com/en/publications/spm-blog/

Contributors

Peter Clough was a Senior Vice President and management consultant with InnoTivum Consulting specializing on software pricing. Previously, he was an Enterprise Software Sales Executive and Manager of Software Offerings in IBMs Software Group and influenced, participated in or managed every major IBM software terms development between 1983 and 2008, after holding previous positions in IBMs hardware and software marketing and sales. Peter lives in New York, USA. He served as a reviewer of the complete book. Contact email: pnclough@gmail.com

Samuel Fricker is a Professor at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and a Head a.i. of the FHNW Institute for Interactive Technologies. He received his Ph.D. degree in 2009 from the University of Zurich. Samuel spent his career in both industry and academia. Important industry stays were with Ericsson, ABB, and Zuehlke. In academia, he had a position as an Assistant Professor at the Blekinge Institute of Technology (BTH). His applied research focuses on requirements engineering, socio-technological alignment, and validation of innovative digital products and platforms. Samuel is the coordinator of the Horizon2020 project GEIGER, participated in FP7 and Horizon2020 projects in various roles, and assists the European Commission as an expert reviewer and rapporteur. Samuel lives near Zurich, Switzerland. He is a founding member and former chairman of ISPMA. Samuel was a co-author of the first edition of this book. Contact email: samuel.fricker@fhnw.ch

Gerald Heller works as a consultant and trainer on the topics of software product management and requirements management. Gerald has 30 years of experience in the IT field. During his career, he has covered various aspects of the product development life cycle. He holds a degree in computer science and is a member of the German informatics society (GI). Gerald lives near Stuttgart, Germany. He is a founding member and current board member of ISPMA. Gerald served as a reviewer of parts of this book. Contact email: gerald.heller@pd7.group

Barbara Hoisl is an independent consultant and trainer. She specializes in Exponential Strategyhelping businesses thrive in a world driven by exponential change. Barbara draws on more than 30 years of experience in the software industry, including 14 years with the software business unit at Hewlett-Packard (HP). She holds a masters degree in Computer Science with a minor in Business Administration from the Technical University of Kaiserslautern. Barbara lives in Stuttgart, Germany, and is a fellow member of ISPMA. She contributed text to Chap. and served as a reviewer of parts of this book. Contact email: info@barbarahoisl.com

Andrey Maglyas, D.Sc (Tech) is a managing director at Maglyas Consulting. His consulting work for product companies includes coordination and execution of projects based on business goals and key performance indicators in accordance with the clients strategy. Before that he was responsible for a scientific project called Need4Speed (N4S). During that time he was a postdoctoral researcher and project manager in the Department of Software Engineering at LUT University ( and served as a reviewer of parts of this book. Contact email: maglyas@gmail.com

Andrey Saltan is a postdoctoral researcher and lecturer at LUT University in Finland and HSE University in Russia. His areas of research and teaching expertise include product management and pricing of software services, data and business analytics, business strategies for digital services and platforms. Andrey is an Extended Board Member of ISPMA, where he focuses on marketing operations. He contributed text to Sect. and served as a reviewer of parts of this book. Contact email: andrey.saltan@lut.fi

I would like to thank ISPMA e.V. as an organization for allowing me to make use of ISPMAs published material. In addition to the colleagues listed above, I also thank all the other ISPMA members who contributed to ISPMAs syllabi: Jonas Als, Magnus Billgren, Erik Bjernulf, Prof. Dr. Sjaak Brinkkemper, Prof. Dr. Christof Ebert, Prof. Dr. Tony Gorschek, Rainer Grau, Prof. Dr. Georg Herzwurm, Dr. Marc Hilber, Robert Huber, Prof. Dr. Slinger Jansen, Dr. Mahvish Khurum, Daniel Lucas-Hirtz, Haragopal Mangipudi, Lars Olsson, Dr. Katharina Peine, Dr. Karl Michael Popp, Greg Prickril, Niklas Rosvall, Prof. Dr. Guenther Ruhe, Dr. Peter Stadlinger, Dr. Kevin Vlaanderen, Dr. Inge van de Weerd, and Prof. Dr. Krzysztof Wnuk.

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