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Michael MacCambridge - Lamar Hunt: A Life in Sports

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Michael MacCambridge Lamar Hunt: A Life in Sports

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I cant separate what part of pro football is business and what part is personal with me, he said. I just know that it is very important that I succeed. He had loved games as a young boy, had played them as a young man, and now, as a naive but determined 27-year-old in the summer of 1959, Lamar Hunt announced that he was going to launch a new football league. What he couldnt possibly have known on that day was that the forces of the entrenched National Football League would soon be arrayed against him. The league would place its own team in his hometown of Dallas, in direct competition with his team, and would attempt to undermine the new league, trying on repeated occasions before that first season to prevent the new American Football League from ever starting. And what the NFL couldnt have known, but would soon find out, was that Hunt, the mild-mannered, bespectacled son of legendary oilman H. L. Hunt, had an indomitable will, and patience beyond his years. Resolute and innovative, he successfully launched the AFL and, seven years later, helped broker a merger deal, which created the need for a championship game between the two leagues. Then he came up with the name of the game--the Super Bowl. Never before, and not since, has anyone with so many resources spent so much time watching, participating in, and being captivated by the absorbing ritual of sports and the suspended state of play. His accomplishments would put him in the company of the other giants of American sports--Charles C. Cash and Carry Pyle, Abe Saperstein, George Halas, Branch Rickey, Red Auerbach, Pete Rozelle. Each was present at a revolution. But Hunt, significantly, was present at a number of revolutions. And he was the catalyst for each one. Before his death in 2006, Hunt revolutionized three different sports--pro football, tennis, and soccer--winding up in the Hall of Fame of each. Written by award-winning author Michael MacCambridge, Lamar Hunt: A Life In Sports is the definitive and official biography of one of the 20th centurys most important and beloved sporting figures; the soft-spoken, strong-willed man whose audacious challenge to the NFL transformed the landscape of American sports, but only served as an opening act to his epic sporting journey. Drawing on 50 years of Hunts personal papers and more than 200 interviews, author Michael MacCambridge provides an intimate, original portrait of the man forever captivated by these serious pursuits we call games.

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Lamar would stay at SMU for five years during which time hed play football - photo 1

Lamar would stay at SMU for five years, during which time hed play football, fall in love with Rose Mary Whittle, join the Kappa Sigma fraternity, and remain unconvinced that he wanted to spend a life in the oil business.

Lamar played four years of football at SMU without ever lettering To teammate - photo 2

Lamar played four years of football at SMU without ever lettering. To teammate (and future Hall of Famer) Forrest Gregg, he was one of the guys.

Lamar in the summer of 1955 with his beloved dog Herschel in his lap - photo 3

Lamar in the summer of 1955, with his beloved dog Herschel in his lap.

After their January 1956 marriage Lamar and Rose Mary traveled extensively - photo 4

After their January 1956 marriage, Lamar and Rose Mary traveled extensively, including to Las Vegas in 1957 and, after Sharrons birth, to Europe in 1958 (see next page). All the while, Lamar was languishing at Hunt Oil and pondering a jump into the sports business.

On August 3 1959 one day after his twenty-seventh birthday Lamar announced - photo 5
On August 3 1959 one day after his twenty-seventh birthday Lamar announced - photo 6

On August 3, 1959, one day after his twenty-seventh birthday, Lamar announced the formation of a new football league, which would in the coming weeks be named the American Football League. After three years spent as a largely forgotten figure in a small office, he suddenly became the center of a national sports enterprise.

The Texans leased a practice field and had a drive-through ticket office at the - photo 7

The Texans leased a practice field and had a drive-through ticket office at the corner of the North Central Expressway and Yale Boulevard (now SMU Boulevard), the same spot where Lamar had run his Zima-Bat business in college.

At first the AFLs launch was a battle for publicity Lamar did whatever it - photo 8

At first, the AFLs launch was a battle for publicity. Lamar did whatever it took to raise the profile of the new league, including this 1959 newspaper advertisement, in which he modeled the first short-sleeved suit shown in Dallas.

Absorbing losses in the early years the group of AFL owners became known as - photo 9

Absorbing losses in the early years, the group of AFL owners became known as The Foolish Club. From a 1961 publicity photo: Billy Sullivan, Cal Kunz, Bud Adams (seated), Ralph Wilson, Lamar, Commissioner Joe Foss (seated), Harry Wismer, Wayne Valley, and Barron Hilton.

The Texan Hostesses hired to spur season-ticket sales were trained by the - photo 10

The Texan Hostesses, hired to spur season-ticket sales, were trained by the teams broadcaster, Charlie Jones (next to Lamar), and included schoolteacher Norma Knobel (to the left of Jones), who in 1964 would become Lamars second wife.

Despite an array of promotions the Texans played for three years at the Cotton - photo 11

Despite an array of promotions, the Texans played for three years at the Cotton Bowl in front of mostly empty seats. Here Lamar engages in a pregame publicity stunta punting competition against a pair of local disc jockeys.

The war between the leagues was a constant search for talented young players - photo 12

The war between the leagues was a constant search for talented young players. Here Lamar officially signs Kansas running back Curtis McClinton, following a college all-star game.

After the Texans won the 1962 AFL Championship Game Lamar celebrated in the - photo 13

After the Texans won the 1962 AFL Championship Game, Lamar celebrated in the locker room with Sherrill Headrick (69), Hank Stram, and the rest of the team.

In the spring of 1966 Lamar and Norma moved to Kansas City for a few months - photo 14

In the spring of 1966, Lamar and Norma moved to Kansas City for a few months, to lead a drive that raised season-ticket rolls from 9,550 to 21,000. During that winter and spring, he attended hundreds of functions like this one.

By the mid-60s Lamar started dabbling in photography often going to the - photo 15

By the mid-60s, Lamar started dabbling in photography, often going to the sideline to shoot part of the Chiefs games. Here hes flanked by Chiefs general manager Jack Steadman (left) and longtime friend Bill McNutt.

New Years Day 1967 after the Chiefs routed the Bills 317 to earn a spot in - photo 16

New Years Day, 1967, after the Chiefs routed the Bills, 317, to earn a spot in the first Super Bowl, Lamar joined the team back at a Buffalo hotel banquet room to watch the CowboysPackers NFL title game. He sits on the floor next to Hank Stram (both had their ties cut by players in the postgame celebration), with Sharron on his lap.

At Super Bowl IV in New Orleans Lamar walked the field with NFL commissioner - photo 17

At Super Bowl IV in New Orleans, Lamar walked the field with NFL commissioner Pete Rozelle beforehand (top left), and celebrated in a jubilant locker room as MVP Len Dawson (bottom right) took a call from President Nixon afterward.

The next day featured a joyous victory parade in Kansas City that Lamar would - photo 18

The next day featured a joyous victory parade in Kansas City that Lamar would later describe as the most memorable day of his life.

The Chiefs played for nine seasons in the aging yet cozy Municipal Stadium - photo 19

The Chiefs played for nine seasons in the aging yet cozy Municipal Stadium.

In August 1972 they moved to the palatial Arrowhead Stadium which redefined - photo 20

In August 1972, they moved to the palatial Arrowhead Stadium, which redefined the possibilities of a football stadium.

A few days shy of his fortieth birthday Lamar was inducted into the Pro - photo 21

A few days shy of his fortieth birthday, Lamar was inducted into the Pro Football Hall of Fame. Patriots owner Billy Sullivan (left) hailed him as Our great founding father, our guiding light, our pleasant leader: the implausible Texan, Lamar Hunt.

By the early 70s more of Lamars time was devoted to World Championship Tennis - photo 22
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