Jerry Colangelo - How you play the game: lessons for life from the billion-dollar business of sports

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title	:	How You Play the Game : Lessons for Life From the Billion-dollar Business of Sports
author	:	Colangelo, Jerry.; Sherman, Len
publisher	:	AMACOM Books
isbn10 | asin	:	081440488X
print isbn13	:	9780814404881
ebook isbn13	:	9780585042527
language	:	English
subject	Colangelo, Jerry, Sports team owners--United States--Biography, Phoenix Suns (Basketball team) , Arizona Diamondbacks (Baseball team) , Professional sports--Economic aspects--United States.
publication date	:	1999
lcc	:	GV697.C63A3 1999eb
ddc	:	338.7/61796/092
subject	:	Colangelo, Jerry, Sports team owners--United States--Biography, Phoenix Suns (Basketball team) , Arizona Diamondbacks (Baseball team) , Professional sports--Economic aspects--United States.

Page i How You Play the Game

Page ii "From Hungry Hill to the top of the mountain. What a great story from a guy who has seen it all." Jerry Reinsdorf, Chairman, Chicago White Sox and Chicago Bulls "When Jerry Colangelo speaks, the rest of us listen. He's a family man, community leader, patriot, and sports businessman of the first order. Americans from all walks of life will enjoy this book." Dan Quayle, 44th Vice President of the United States Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive

Page iii How You Play The Game Lessons for Life From them Billion-Dollar Business of Sports Jerry Colangelo with Len Sherman AMACOM American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

Page iv This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Colangelo, Jerry. How you play the game: lessons for life from the billion-dollar business of sports / Jerry Colangelo with Len Sherman. p. cm. Includes index. ISBN 0-8144-0488-X 1. Colangelo, Jerry. 2. Sports team ownersUnited StatesBiography. 3. Phoenix Suns (Basketball team) 4. Arizona Diamondbacks (Baseball team) 5. Professional sportsEconomic aspectsUnited States. I. Sherman, Len, 1956- II. Title. GV697.C63A3 1999 338.7'61796'092dc21 [B]98-56068 CIP 1999 Jerry Colangelo. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1

Page vi For my wife, Joan, And my children, And my grandchildren, For a lifetime of love and support

Page vii Contents Foreword by David Stern ix Foreword by Allan H. (Bud) Selig xi Acknowledgments xiii Prologue 1 1. Back to the Beginning 5 2. The Birth of the Bulls 25 3. From Chicago to Phoenix 49 4. Synergy and the Sports Business 95 5. Character and Characters 117 6. Thinking Baseball 141 7. Protecting Your Investment 169 8. The Stadium 183

Page viii 9. Basketball Faces New Challenges 199 10. Community Service 213 Epilogue 229 Index 251

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