Barbara Ganim - Heres How: Approach an Advertising Agency and Walk Away with the Job You Want
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Heres How: Approach an Advertising Agency and Walk Away with the Job You Want
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For anyone who has considered a career in ad vertising, this insiders guide is essential reading. It rev eals what agencies are looking for and provides an 8 step ap proach to landing a job in an agency. Worksheets help to tur n knowledge into action.
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Approach an Advertising Agency and Walk Away With the Job You Want Here's How (Lincolnwood, Ill.)
author
:
Ganim, Barbara.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844224804
print isbn13
:
9780844224800
ebook isbn13
:
9780071393140
language
:
English
subject
Advertising--Vocational guidance.
publication date
:
1998
lcc
:
HF5828.4.G36 1998eb
ddc
:
659.1/023/73
subject
:
Advertising--Vocational guidance.
Page i
Here's How
Approach an Advertising Agency and Walk Away with the Job You Want
Barbara A. Ganim
NTC LEARNING WORKS NTC/Contemporary Publishing Company
Page ii
Library of Congress Cataloging-In-Publication Data
Ganim, Barbara. Approach an advertising agency and walk away with the job you want / Barbara A. Ganim. p. cm.(Here's how) Originally published: How to approach an advertising agency and walk away with the job you want. Lincolnwood, Ill.: VGM Career Horizons, 1993. Includes bibliographical references and index. ISBN 0-8442-2480-4 1. AdvertisingVocational guidance. I. Ganim, Barbara. How to approach an advertising agency and walk away with the job you want. II. Title. III. Series: Here's how (Lincolnwood, III.) HF5828.4.G36 1998 659.1'023'73dc2197-49441 CIP
Published by NTC LearningWorks
An imprint of NTC/Contemporary Publishing Company
4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A.
Copyright 1998 by Barbara A. Ganim
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of NTC/Contemporary Publishing Company.
Printed in the United States of America
International Standard Book Number: 0-8442-2480-4
18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Page iii
To Susan Fox, without you this book would never have been written.
Page v
Contents
Foreword Advertisingwhat's the attraction?
1
Introduction What are agencies looking for in a prospective employee?
4
How to avoid the job search mistakes most people make
5
Step One Perform a personal evaluation
10
See where you fit
10
Workshop 1: Exploring your work environment preferences
11
Workshop 2: Clarifying your work environment preferences
14
Workshop 3: Examining job structure preferences
16
Workshop 4: Clarifying your job structure preferences
19
Workshop 5: Deciding when to compromisevalues versus confidence
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