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Johnson - Digital wedding photography: capturing beautiful memories

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Johnson Digital wedding photography: capturing beautiful memories
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Fully revised and updated! Full-color guide to capturing great wedding images and building a successful photography business This full-color book from acclaimed professional wedding photographer Glen Johnson not only teaches you how to take memorable photos, it also shows you how to start a wedding photography business. Packed with great tips and savvy advice, this new edition helps you set up efficient workflows, choose camera equipment, manipulate images, make impressive presentations, and launch smart, photo-based marketing strategies to build your business. Best of all, its loaded with new, superb photos that illustrate photography techniques.-Shows you how to set up and capture beautiful photos, posed or candid, in all kinds of settings, for weddings and other special events -Offers practical marketing strategies for building your own photography business, including how to build a fantastic Web site that attracts clients -Covers current camera equipment and accessories, post-shoot digital darkroom techniques, digital editing software, and how to print your images successfully -Gives you invaluable insights and tips from the author, who is one of the countrys top wedding and special events photographers Capture better pictures of some of lifes most memorable eventsand build a sucessful photography businesswith this indispensable guide!

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Digital Wedding Photography Capturing Beautiful Memories Second Edition - photo 1

Digital Wedding Photography: Capturing Beautiful Memories, Second Edition

Glen Johnson

Digital Wedding Photography Capturing Beautiful Memories Second Edition - photo 2

Digital Wedding Photography: Capturing Beautiful Memories, Second Edition

Published by
Wiley Publishing, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-0-470-65175-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Library of Congress Control Number: 2011928393

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Picture 3

About the Author

Glen Johnson, an acclaimed wedding photographer whose client list spans the globe, has shot more than 50 weddings outside the United States. His website, www.aperturephotographics.com, is filled with inspirational images and wedding stories as well as a lot of information for both photographers and brides.

Glen is a founding member of Best of Wedding Photography. This invitation-only group is the premier association for the world's top wedding photographers. Glen regularly provides input in the direction for the group as well as serves on the review board to choose which photographers are invited for membership.

Acknowledgments

Thanks to my mom for being my constant cheerleader in everything I do, and thanks to my father for encouraging me in photography and for sending me to my first photo seminar, and especially for letting me steal every camera he ever owned.

Credits

Acquisitions Editor

Aaron Black

Project Editor

Katharine Dvorak

Technical Editor

Haje Jan Kamps

Copy Editor

Lauren Kennedy

Editorial Director

Robyn Siesky

Business Manager

Amy Knies

Senior Marketing Manager

Sandy Smith

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Barry Pruett

Project Coordinator

Patrick Redmond

Graphics and Production Specialists

Andrea Hornberger
Jennifer Mayberry

Proofreader

Cynthia Fields

Indexing

Estalita Slivoskey

Preface

I was shooting a wedding in the Bahamas where the bride and groom purchased a package wedding from a large resort. The package came with a minister, a videographer, and all of the other essentials except the photographer (me), which the couple arranged separately because they wanted more than what the typical hotel photographer provides. On the day of the wedding, I did my usual photojournalistic thing until just before the ceremony when the videographer arrived. This man stepped up with a loud voice and took over the reins of that whole wedding. From then on, he and the minister ran the show completely, telling the bride and groom where to stand, when to move, where to put each hand, how to hold the pen, and even when to smile at the camera much to my dismay. They were arranging shots for me (which I didn't ask for) and then saying, There you go, Mr. Photographer! That's how we do it here in the Bahamas!

When the first dance started, the videographer was occupied at the bar but he quickly came charging back with a drink in his hand and a napkin flying in the air behind him. He was waving his hands and motioning across his throat at the DJ to cut the music. The DJ was ignoring him so he finally just yelled, Stop! which of course everyone did. Then he walked out onto the dance floor and carefully placed the groom on one side, and the bride on the other, and then he grabbed his camera and motioned for the DJ to start the music again.

Only a few weeks before this scene, I witnessed another bride in the Bahamas almost subjected to the same treatment. However, she stopped all of that nonsense right in the beginning. She told the minister and videographer how she wanted the events to go, and if they didn't want to do it her way, they could just pack up! At first, the minister didn't want to comply, but when she told her father to ask him to leave, he changed his mind. She then proceeded to have a very quiet ceremony that went exactly her way, with no interruptions.

Those two very different experiences made me think about how those of us in the wedding business go about our business. Sometimes videographers, ministers, and we photographers forget to honor the sacredness of the wedding. We all see so many weddings that we forget this is the first and perhaps only time the bride and groom will ever experience it. Our familiarity makes us good at what we do, but it also wears away our perception of the sacredness of the event. Before long, each wedding is simply another day at work, and we are eventually tempted to herd our clients through the paces.

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