Michaël Robert Marrus - Samuel Bronfman: the life and times of Seagrams Mr. Sam

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title	:	Samuel Bronfman : The Life and Times of Seagram's Mr. Sam
author	:	Marrus, Michael Robert.
publisher	:	University Press of New England
isbn10 | asin	:	0874515718
print isbn13	:	9780874515718
ebook isbn13	:	9780585265469
language	:	English
subject	Bronfman, Samuel,--1891-1971, Businesspeople--Canada--Biography, Whiskey industry--Canada--History.
publication date	:	1991
lcc	:	HD9395.C22B766 1992eb
ddc	:	338.7/66352/092
subject	:	Bronfman, Samuel,--1891-1971, Businesspeople--Canada--Biography, Whiskey industry--Canada--History.

Page 1 Samuel Bronfman

Page 2 Samuel Bronfman, 1951

Page 3 Samuel Bronfman The Life and Times of Seagram's Mr. Sam Michael R. Marrus Brandeis University Press Published by University Press of New England Hanover and London

Page 4 Published in Canada in 1991 by Penguin Books Canada Ltd., 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2 University Press of New England publishes books under its own imprint and is the publisher for Brandeis University Press, Brown University Press, Clark University Press, University of Connecticut, Dartmouth College, Middlebury College Press, University of New Hampshire, University of Rhode Island, Tufts University, University of Vermont, and Wesleyan University Press. BRANDEIS UNIVERSITY PRESS Published by University Press of New England, Hanover, NH 03755 Michael R. Marrus, 1991 All rights reserved Printed in the United States of America Library of Congress Cataloging in Publication Data Marrus, Michael Robert. [Mr. Sam] Samuel Bronfman: the life and times of Seagram's Mr. Sam / Michael R. Marrus. p. cm. Originally published: Mr. Sam. Toronto, Ont. : Penguin Books Canada, c1991. Includes bibliographical references. ISBN 0-87451-571-8 (alk. paper) 1. Bronfman, Samuel, 1891-1971. 2. Businessmen -- Canada -- Biography. 3. Whiskey industry -- Canada -- History. I. Title. HD9395.C22B766 1992 338.766352092 -- dc20 [B] 91-31775 CIP

Page 5 For Carol Randi Marrus

Page 6 By the Same Author THE POLITICS OF ASSIMILATION: The French Jewish Community at the Time of the Dreyfus Affair VICHY FRANCE AND THE JEWS (with Robert O. Paxton) National Jewish Book Award (1982) THE UNWANTED: European Refugees in the Twentieth Century Present Tense Literary Award (1985) THE HOLOCAUST IN HISTORY Wallace K. Ferguson Award (1988) Joseph Tanenbaum Prize (1989)

Page 7 Contents Preface: 11 Chapter 1 Growing Up on the Prairies 21 Chapter 2 Bootlegging in the West 55 Chapter 3 Founding a Distilling Empire 107 Chapter 4 The Empire Grows 164 Chapter 5 Turning New Leaves 217 Chapter 6 War Years 267 Chapter 7 Postwar Visions 316 Chapter 8 Consolidation 355 Chapter 9 Elder Statesman 404 Chapter 10 Epilogue 456 Notes 471 A Note on Sources 518 Selected Bibliography 521 Index 540

Page 11 Preface Sam Bronfman has become a mythic figure in Canadian lifeeven more so in the twenty years after his death than during his long and eventful career. And increasingly, the myth bears less and less relationship to the life itself. It is as if Canadians have found in the creator of the mighty Seagram whisky* empire a board on which to pin their sometimes contradictory feelings about business, power, wealth and perhaps even ethnic politics as well. Why does Sam Bronfman loom so large? Part of the explanation lies in our attraction to the colourful folklore of prohibition, and the seductive myth that anyone who became so rich and so successful in the whisky trade must have been up to no good. Sam came of age and began his fledgling liquor business just as the stern temperance movement was clamping down restrictions in Canada and the United States. Myth-makers would prefer to have Sam Bronfman in the thick of the rum running, driver of getaway cars racing across the American border in the dead of night, or the organizer of armies of bootleggers who operated south of the Canadian border. In fact, Sam and his brothers kept basically within the framework of Canadian law, nestled comfortably in the loopholes of provincial and federal regulations as they supplied American bootleggers

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