"Regis McKenna never ceases to challenge the
conventional wisdom. The notion of eliminating hierarchy and long-term
planning, and creating real time management that focuses on
delivery, results, and customer needs is a key revelation for companies
large and small. The use of networked technologies to enable the
creation of distributed, connected organizations has tremendous implications
for the next generation of competitiveness for industries of all types."
JERRY YANG, founder, Yahoo! |
"Real Time is both profound and prophetic, written by one of
the best qualified people in the industry who has both the historical as well
as the futurist perspective. Real Time focuses on three explosive ways
information technology will affect the near-term future: (1) our way of life,
both business and personal, will become real time, causing individuals
to think and act in real time; (2) real time systems will become a crucial part
of a unified business strategy, essential to obtaining and sustaining
competitive advantage; and (3) our world will continue on its rapid course
toward direct connectivity between individuals within common
communities of interest. The combination of these three factors will be
greater than 1 + 1 + 1 = 3. It is more likely to equal 10+."
TODD A. GARRETT, Senior Vice President, Chief Information Officer,
Procter & Gamble |
"Regis McKenna's Real Time is the new theory of relativity for
marketing, managing, and living in today's world. From his visionary view
of our world that is changing in real time, McKenna gives
new meaning to the concepts of just-in-time and mass customization for
leadership and consumer communications."
BILL FIELDS, former Chairman and CEO, Blockbuster Entertainment,
a Viacom Company |
"This timely and crisp assessment of the digital revolution
shows business leaders how the revolution affects buyers' behavior and
ordinary business practices, where the never satisfied customer
will take us in the future, andmost importantwhy it matters."
ISAO OKAWA, Chairman, Sega Enterprises, Inc. |
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