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Jerry Power - The Real-Time Revolution: Transforming Your Organization to Value Customer Time

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Jerry Power The Real-Time Revolution: Transforming Your Organization to Value Customer Time
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Time has become a precious commodity, so business leaders who can save their customers time more effectively than competitors do will win their loyalty. This book shows how its done. Business survival requires valuing what customers valueand in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs. To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. Where should leaders look to innovate? Powers and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for innovation: the design of the products or services themselves, the process used to produce them, the data that can be gathered on their use, and the people who make or provide the product or service. The book features dozens of examples of companies that are getting it right and the innovations they used to help their customers save time, all while helping themselves to a hefty slice of market share. This is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.

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Praise for The Real-Time Revolution As firms look to digitally transform - photo 1

Praise for The Real-Time Revolution

As firms look to digitally transform their experience, Power and Ferratt provide a fascinating new lens to think about transformationthe role of time. I am sure their book will be highly influential.

Munir Mandviwalla, Executive Director, Institute for Business and Information Technology, Temple University

If you are a business leader seeking to keep up with the transformational power of technology to cope with the increasing demands of the environment and build an enterprise that can cope with rapid change, I urge you to read this book. This book will show you how to engage your customers and empower your employees so that you can join and lead the real-time revolution. A must-read!

Andrew H. Schwarz, Professor, Stephenson Department of Entrepreneurship & Information Systems, Louisiana State University

Jerry Power and Tom Ferratt have come up with a perspective on time and how it is viewed by customers that can raise useful questions relative to ones own products and services. Their perspective emphasizes both the value of shortening duration as well as adding valued engagement while structuring interactions between organization and customer. I found it stimulating to apply these concepts to the enterprises where I am a participant.

Fred Niederman, Shaughnessy Endowed Professor, Saint Louis University

In an era in which real-time response capabilities are increasingly essential for an organizations digital transformation, this book is required reading for leaders who want to understand the levers that help organizations fully embrace the value of customer time.

Alexander Benlian, Professor and Dean, Darmstadt University of Technology, Germany

If you are a business owner or a leader who has been baffled with how to differentiate in todays digital world, this book helps unpack the mystery. Customers are looking for faster and easier, but we also need to recognize the individual needs and preferences of those customers. This book brings a practical approach to valuing your customers most important resourcetimerecognizing that responsiveness and real-time expectations continue to evolve.

Mary Marcus, PhD, founder and Chief Innovator, OrganizationDynamic Inc.

Time is of the essence has held true for many years. This book highlights the urgent need to value our customers time. Highly relevant and action oriented, it is a must-read for all leaders striving to stay competitive in todays market-place.

Lynn Mangan, President, Clubessential

In this original and important work, Power and Ferratt explain the significance of firms being able to leverage ongoing real-time relationships with customers and thereby improve the quality of customer time. This is not just a matter of being fast. In a nuanced and practical fashionarmed with diverse examplesthe book identifies a set of competencies required for capturing real-time advantage.

Mel Horwitch, former University Professor, Central European University (CEU), and former Dean, CEU Business School

Technology advancements are pushing the envelope of time management. As our digital world continues to rapidly advance, this book is essential for anyone associated with information or transformational technologies!

Steve Garske, PhD, Senior Vice President and Chief Information Officer, Childrens Hospital Los Angeles

The Real-Time Revolution is both progressive and practical. Innovation is no longer enough. In a digital age, organizations must compete for consumer time and align their operations to do so. This book is a playbook for Digital 2.0.

Ted Ross, CIO, City of Los Angeles

Time has become the currency of our lives. Power and Ferratt explore time as a customer-centric value for businesses. They persuasively arguewith real-world, real-time case studies across industriesthat valuing customers time is the key battleground and marketplace differentiator. They provide a new framework for real-time organizationsthose that value time from the perspective of the customerwhich will deliver a better customer experience and greater success.

Heidi Taylor, Managing Director, Heidi Taylor Marketing, and author of B2B Marketing Strategy

This book explains a paradigm shift that is impacting all business sectors as organizations transform themselves to place increased attention on the customer experience. Power and Ferratt challenge you to think across boundaries, both within and outside an organization. The real-time monitoring and response process provides a good tool for producing benefits using technologies like IoT. I highly recommend this book.

Vivek Chhabra, founder of 21iQLabs and former Vice President and General Manager, Mobile and Cellular IoT Business, Marvell

One of the time-tested aphorisms in the business world speaks to the time value of money. In The Real-Time Revolution, the focus is more on the money value of time. Time may be money, but speed is profit: digital transformation is here, and the sooner companies embrace its inexorable impact, the sooner they will reap the benefits, as laid out in The Real-Time Revolution.

Steven Shepard, PhD, founder of Shepard Communications Group, LLC, and author

In an industry where quality-of-experience and quality-of-service are metrics for key progress indicators, Power and Ferratt highlight the urgency of transforming to a real-time company to meet and anticipate the needs of the customer. As we anticipate the fourth industrial revolution, the book is an invaluable testament to the importance of time as a key market differentiator.

Ralf Jacob, President, Verizon Digital Media Services

The Real-Time Revolution

The Real-Time Revolution

Transforming Your Organization
to Value Customer Time

Jerry Power and Tom Ferratt

Forewords by
Jim Ellis and John Mittelstaedt

The Real-Time Revolution Copyright 2019 by Jerry Power and Tom Ferratt All - photo 2

The Real-Time Revolution

Copyright 2019 by Jerry Power and Tom Ferratt
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

The Real-Time Revolution Transforming Your Organization to Value Customer Time - image 3

Berrett-Koehler Publishers, Inc.
1333 Broadway, Suite 1000
Oakland, CA 94612-1921
Tel: (510) 817-2277, Fax: (510) 817-2278
www.bkconnection.com

Ordering information for print editions

Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.

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