Ferro - Light & pose: master the secrets of wedding and portrait photography

Copyright 2017 by Rick Ferro.

All rights reserved.

All photographs by the author unless otherwise noted.

Published by:

Amherst Media, Inc., PO Box 538, Buffalo, NY 14213

www.AmherstMedia.com

Publisher: Craig Alesse

Senior Editor/Production Manager: Michelle Perkins

Editors: Barbara A. Lynch-Johnt, Beth Alesse

Acquisitions Editor: Harvey Goldstein

Associate Publisher: Kate Neaverth

Editorial Assistance from: Carey A. Miller, Sally Jarzab, John S. Loder, Roy Bakos

Business Manager: Adam Richards

ISBN-13: 978-1-6820-3081-3

Library of Congress Control Number: 2016938430

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.

Notice of Disclaimer: The information contained in this book is based on the authors experience and opinions. The author and publisher will not be held liable for the use or misuse of the information in this book.

www.facebook.com/AmherstMediaInc

www.youtube.com/AmherstMedia

www.twitter.com/AmherstMedia

Table of Contents

CONTENTS

Thank you to: Phottix.com, Ztylus.com, Amherst Media, Lucis Art Pro, and Triple Scoop Music. A special thanks for their contributions to: Patty Bradley, Amy Alexander, Mike Strickland, Michelle Perkins, Ana Montgomery, Jerick Carino, Megan Plock, Gloria Dorming, Beth DeMund, Deborah Lynn Ferro, NIK Filters, and Adobe Photoshop.

In my last three books with Amherst Media, I have always wanted to thank my Mentors Don Blair and Monte Zucker.

To me, a mentor doesnt have to do anything with photography or the business Im in. A mentor is someone who has helped you unconditionally and given support throughout your life in many different ways. My wife is one of those peoplesomeone I look up to and someone who has loved me unconditionally! She has always supported me, whatever I chose to do.

I also have been fortunate to have another special mentor I wanted to add to this dedication. His name is Bill Hurter; he was a very special friend, always trying to give his help in any way. Bill was the editor of Rangefinder magazine, but as busy as he was, he would always take time to stop and help if you needed it. Bill has now passed on but he left behind a true legacy! He was an industry leader and will be missed dearly. Keep writing those books in heaven Uncle Bill!

R ick Ferro is a PPA-certified Master Craftsman and has been a proud member of that group for many years. In 2006, he was honored with the Photography Service Award at the United Nations in New York City.

From 1993 through 1996, he helped develop the wedding photography department for the Walt Disney Corporation in Orlando. In 2009, after running a successful wedding photography business of his own, he came back to Disney as a contractor and now continues to work for the Disney Fine Art Production Company, training new photographers and photographing high-end weddings.

Rick is the author of several books for professional photographers and a writer for the highly acclaimed website Shootsmarter.com, which reaches over 145,000 readers every month. He has also produced eight educational videos for Quantum Instruments.

In addition to wedding photography, Rick has done commercial photography assignments for the Miami Dolphins, Pepsi, and Mercedes Benzto name just a few.

He teaches worldwide and his workshops in Jacksonville, Florida, have helped aspiring photographers, young and old, for years. Rick has recently finished an extensive teaching tour that took him throughout Europe and the United States. He specializes in teaching the art of romantic portraiture, hand posing, and lighting.

Rick has many sponsors to his credit, including Phottix, Ztylus, ACI Lab, Queen-berry Album Co., Triple Scoop Music, and Alien Skin Software.

B ecause I teach all over the world, I am lucky to be able to listen and talk to many photographersboth experienced pros and newbies.

In all my conversations, I always get the same questions! Like:

How do you get your exposures so right on the money?

Im not comfortable with posing. Do you have any tips?

Whats the best lighting for portraitsLED or flash?

The list goes on and on! So rather than put together another book centered on wedding photography, I decided to do something a little more broad and write a book that answers these questions, looks and whats new in our industry (like LED lighting), and helps photographers make better decisions about what lens to use and how to set the stage for perfect portraits in the studio or on location (and, yes, I will cover weddings, too!).