John C. Crossley - Introduction to commercial and entrepreneurial recreation
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Introduction to commercial and entrepreneurial recreation
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Introduction to Commercial and Entrepreneurial Recreation
Revised Edition
John C. Crossley and Lynn M. Jamieson
Sagamore Publishing Champaign, IL 61820
1997 Sagamore Publishing, Inc.
All rights reserved.
Editor: Susan M. McKinney Cover design: Julie L. Denzer Book layout: Jennifer L. Polson Proofreader: Kathryn J. Meyer
ISBN: 1-57167-130-7
On the front (Clockwise from top left): Yosemite National Park; Ecotourists dining on local seafood in Borneo, Malaysia; Dive Makai Charters, Kona Coast of Hawaii; Sidewalk art in Stanley Park, Vancouver, Canada; Children playing at the Mall of America, Minneapolis; Woodcarving artist near Olympic National Forest, Washington; Stingray City near Grand Cayman Island; and the Mirage Hotel, Las Vegas.
On the back (Clockwise from top left): The Magic Kingdom, at Disneyland, Wildwaters water park, Ogden Utah; Parasailing, Beachcomber Island, Fiji; and Copper Mountain Ski Resort, Colorado.
Document
TABLE OF CONTENTS
Part I Introduction to Commercial And Entrepreneurial Recreation
Acknowledgments
vii
Introduction
ix
Chapter lWhat Is Commercial Recreation?
1
A Brief History of Commercial Recreation
1
Definitions
6
Types of Commercial Recreation
10
Participation and Expenditures in the Recreation Industry
13
Economic, Social, and Environmental Impacts of Commercial Recreation
18
The Role of Government in Commercial Recreation
19
Key Trends in the Recreation and Leisure Industry
21
The Commercial Recreation Experience
22
Summary
24
Chapter 2The Entrepreneur and the Intrapreneur
29
Why Study the Entrepreneur?
29
Misconceptions about the Entrepreneur
30
Profile of the Entrepreneur
30
Intrapreneurs
35
Systematic Entrepreneurship and Sources for Innovation
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