Jeffrey L. Seglin - The AMA Handbook of Business Letters

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title	:	The AMA Handbook of Business Letters
author	:	Seglin, Jeffrey L.
publisher	:	AMACOM Books
isbn10 | asin	:	081440331X
print isbn13	:	9780814403310
ebook isbn13	:	9780585027029
language	:	English
subject	Commercial correspondence, Letter writing.
publication date	:	1996
lcc	:	HF5726.S42 1996eb
ddc	:	651.7/5
subject	:	Commercial correspondence, Letter writing.

The Ama Handbook Of Business Letters Second Edition JEFFREY L. SEGLIN amacom American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019-7606. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Seglin, Jeffrey L. The AMA handbook of business letters / Jeffrey L. Seglin.2nd ed. p. cm. Includes bibliographical references. ISBN 0-8144-0331-X 1. Commercial correspondence. 2. Letter writing. I. American Management Association. II. Title. HF5726.S42 1996 651.7'5dc20 96-546 CIP This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019-7606. Printing number 10 9 8 7 6 5 4

To Nancy

Page vii Contents Preface xiii Preface to the Second Edition xv PART I. The Basics 1 Approaching This Book 1 Approach of This Book 1 CHAPTER 1. Planning the Letter 3 Researching the Facts 3 Analyzing the Subject and Reader 5 Knowing Your Objectives and How to Accomplish Them 6 CHAPTER 2. Components of an Effective Letter 7 LanguageClarity vs. Ambiguity 7 TonePersonality 9 Focus of AttentionThe "You Attitude" 11 CHAPTER 3. Structure: The Parts of a Letter 13 Dateline 13 Reference Line 14 Personal or Confidential Note 14 Inside Address 14 Attention Note 16 Salutation 17 Subject Line 17 Paragraphs 18 Continuation Sheets 18 Complimentary Close 19 Signature Block 20 Identification Line 21 Enclosure Notations 21 Distribution Notation 22 Postscript 22

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