Kim McCosker - 4 Ingredients 2

4 Ingredients

PO Box 400

Caloundra QLD 4551

Australia

+61 (7) 5341 8282

www.SimonandSchuster.com.au

ABN: 19 307 118 068

www.4ingredients.com.au

4 Ingredients 2

Copyright 2008 Meymott Enterprises Pty Ltd and PR International Pty Ltd

Published by 4 Ingredients August 2008, Reprinted September 2008, Reprinted 2009 (four times), Reprinted 2010 (twice)

The moral right of the authors has been asserted

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of the authors and the publisher of this book.

Cover & Formatting:

Allure Creative, www.allurecreative.com.au

Printing & Binding:

Griffin Press, Australia

AUS Distributor:

Random House (09) 444 7197

NZ Distributor:

Simon & Schuster (02) 9983 6600

UK Distributor:

Simon & Schuster UK +44 (0)207 316 1900

ISBN: 978-0 -646-49179-0

ISBN: 978-0-7318-1564-7 (ebook)

Foreword

WELL... WHO WOULD EVER HAVE THOUGHT... Two girls who met 37 years ago would not only remain friends into adulthood, but also join forces to write the biggest selling Cookbook not only in Australia but also New Zealand for 2007! Even more amazingly go on to write this, our second 4 Ingredients cookbook! Every day, we are asked just how we did it. A few things you may know: it was Kim who had the idea for this concept and kept it under her hat for a few years before approaching Rachael, who had previously written and self published a book and who had the marketing know how. Together we pooled our talents to construct a cookbook we needed in our everyday lives... THAT WAS THE EASY PART!

But what most people dont know is that no publisher shared our enthusiasm and vision for what a godsend this book actually was THIS WAS THE HARD PART! We tag teamed and called every publisher in Australia we could get a phone number for, and even one in New Zealand! Whilst we thought we had a winner, they thought otherwise with responses ranging from Are you famous?, Oh not another cookbook to the classic one CLUNK! Fortunately we are resilient, so we simply sought other avenues to make it happen. Kim stepped up to the plate and funded the setup and printing of the book while Rachael got busy setting up a website and marketing plan that would ensure that the book would sell. In the meantime, however, we still had one major challenge, and that was we didnt have any distribution channel other than OURSELVES!!!!

We called 4 distributors and all refused but one! We had the great fortune to be connected to the operations manager, Ed Petrie of Sydney based distributor Gary Allen. To his absolute credit, he listened to us and didnt hang up. In fact, by the end of the conversation he asked us to send him a copy!!!! Even MORE to his credit, he accepted our draft copy as we hadnt yet printed the book!

Three long weeks of waiting were finally over when Ed called back saying that of the 10 self-published titles they see across their desks every week, of the less than one title a month they accept... Ours was one of them, YAAAAYYYY!!!! What we didnt realise of course was that this meant all 1,000 books we sent to them were strictly on consignment basis and that we would have to wait for them to be ordered by booksellers, then wait three months before our first payday... We had to create demand!

From there, each day when our 3 beautiful boys had a nap, we began to implement our marketing plan. We sent our press release to every radio station, newspaper, magazine and TV program in the country AND followed up each with a phone call. We also rang every bookstore in Australia, we introduced ourselves, told them about our terrific book and thanked them in advance for ANY support they could hand our way!

We organised book-signings from one end of this vast country to the other, we booked motels and hotels, flights, taxis and hire cars all at our expense. We did this all around our families daily lives and activities and knowing we had the love and support of our wonderful husbands Glen and Paul, because without them we would have been unable to travel.

We are often told that we dont realise just what we did in 2007. From our initial 2,000 we went on to print over 420,000 books for the year!!!! And truth be told, we still dont think about the magnitude of it. All we did (and still do) is put in lots of time and work to achieve what we wanted to do in the only way we knew how... hard work! We also had an enormous amount of good fortune along the way, such as being blessed with remarkable families and friends. We are extremely grateful for their generosity; giving freely of their time, their love and support without which we could not have achieved all that we did!

To Ed Petrie, we single you out because you went in to bat for our book with a gut feeling it could work and for you, we are soooooo glad it did. You do what you do brilliantly and we thank you for taking a chance on us.

To the booksellers who embraced us and supported us, who kept ordering, telling people about it, and continue to do so... We thank you very much.

To everyone who believed our story, and thought it good enough to print, to interview, to film for various audiences we thank you for helping us to spread the love... You are sensational and we really appreciate it!

To all who sent (in particular the very generous Marie McColl) or emailed recipes through, thank you so much. The ideas you had were just too good to keep to ourselves, and it is from you the inspiration for this second book sprang! We hope sharing our story also inspires you to do whatever it is you are thinking of doing, because you never know where a good idea, a bit of motivation, and a tonne of work may lead you!!!!!

And finally, THANK YOU for being part of our journey by owning a copy of our book.

Rachael & Kim

In the Cupboard

In 4 Ingredients 2 we have a suggestion of ingredients you may want to stock to help you create many a wonderful meals and treats from the pages within!

Please note: Again, in this book we have not included salt, pepper and water as part of the 4 ingredients.