Copyright 2014 David Meltzer
Published by TISN Media
All rights reserved. No part of this book may be used or reproduced by an means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.
Orders can be made through booksellers or by contacting:
Pathway Book Service
P.O. Box 89
Gilsum, New Hampshire 03448
1 (800) 345-6665
Media may request review copies by contacting:
STRATEGIES Public Relations
1 (858) 467-1978
Disclaimer: Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author.
The author of this book does not dispense medical advice or prescribe the use of any techniques as a form of treatment for physical, emotional, or medical problems without the advice of a physician, either directly or indirectly. The intent of the author is only to offer information of a general nature to help you in your quest for emotional and spiritual well-being. In the event that you use any of the information in this book for yourself, which is your constitutional right, the author and publisher assume no responsibility for your actions.
Any people depicted in stock imagery are models, and such images are being used for illustrative purposes only. Certain stock imagery Thinkstock.
Printed in the United States of America.
eISBN: 978-0-9907696-3-7
Library of Congress Control Number: 2014901897
www.connectedtogoodness.com
DEDICATION
I dedicate this book and my journey to my beautiful wife, Julie, and our four amazing children my M & Ms Marissa, Mia, Marlena, and Miles. May you and all who you attract stay connected to goodness!
FOREWORD BY WARREN MOON
When I retired from football, after playing six years in the Canadian Football League and seventeen years in the National Football League, I went to work for my agent, Leigh Steinberg. I was head of business development when Leigh hired Dave as his COO, which morphed into his CEO. I was struck immediately by Daves energy, his good aggressiveness, his organizational skills, and his engaging personality. The more I worked with him, the more I admired his business acumen and intelligence as well as his demeanor. In little time, Dave was actually at the helm of the company. Dave systematically tackled each hurdle enabling the firm to prosper. No matter how potentially stressful a situation would be, Dave never flinched or showed frustration. He simply worked that much harder all the while maintaining a positive attitude.
Dave and I hit it off right away. We both loved sports and had played football, and, perhaps, I would have met him earlier on the gridiron had I and my Washington Huskies faced him and his Occidental College Tigers in the Rose Bowl instead of Michigan. Beyond that, I could tell that his philosophy and work ethic meshed well with my beliefs on what lead to success, both in business and in life. As time progressed, I felt that if the opportunity presented itself, Dave and I would make good business partners; and, finally, it did.
I called Dave to see what he thought about us working together, and he indicated that it was a great idea. Sports 1 Marketing evolved from our subsequent discussions, and we were pleased how quickly things took off. Among other things, Dave brought with him his love to educate and immediately established a training program similar to the one he had at Leighs office. He is a great communicator. I think a number of young interns come into our office intimidated by, perhaps, me and, perhaps, business in general. But inevitably, Daves personality enables them to relax. He gets them to listen and has their respect early. They start to adopt his business and life philosophies. He has them on calls and involved in deals almost immediately so that they have a hands-on view of how business works. And he arranges for them to attend some fun and very exciting events. They all go on to have valuable and productive experiences. I have received many letters from interns who have worked at Sports 1 Marketing describing how their lives were changed as a result of their internships and how much it would help them going forward with their careers.
Its great to be able to do something you love and, as huge sports fans, we feel our business keeps us involved in something we are passionate about. And I think Ive provided a good balance for Dave. Ive been able to get him to slow down on occasion and see the bigger picture something I am good at and then his drive, enthusiasm, and determination take things to the next level. This is how we work well together, along with a willingness to communicate immediately if we have our differences. But Dave and I are not only business partners, we are also close friends. In fact, dont be surprised at Halloween to see us dressed as the Arnold Schwarzenegger and Danny DeVito characters from the film Twins.
Its been a great ride to date, Dave, and were just getting started. Good luck with this book.
Warren Moon:
Canadian Football Hall of Fame Inductee 2001
Professional Football Hall of Fame Inductee 2006
PREFACE
Besides my business partner, Hall of Fame Quarterback Warren Moon, one of my other all-time favorite football players was quarterback Jim McMahon. Enjoying an illustrious fourteen year career in the NFL, McMahon was one of the toughest, hard-working players Ive ever had the extreme good fortune to watch. Although he played with a few teams during his tenure, his stint with the Chicago Bears was the most memorable, and one particular game in 1985, the year the Bears won the Super Bowl, I believe best exemplifies his character.
McMahon was suffering from a back injury that required a two-night hospital stay and traction, and hed missed practice the week leading up to their game against the Vikings. On game day, Bears Coach Mike Ditka took one look at his QB, who also had a leg infection, and said, Youre not playing.
McMahon smirked, Theres no possibility Im not playing.
Ditka kept McMahon on the bench for three quarters, and the Bears, well, sucked. Finally, after relentless badgering by McMahon, Ditka put him in and the team, as one, immediately came alive. On his first play in, McMahon called an audible and launched a bullet to Willie Gault. One play, 70 yards, touchdown. The Bears then got possession on a fumble. McMahon called another audible, and this time hit Dennis McKinnon in the end zone. Two plays, two touchdowns. The Bears wiped the field with the Vikings after that.
Not only does this show McMahons ability to overcome adversity, but its also an excellent analogy of how one person can inspire a host of others to peak performance or to thrive. By being your best, you are transformed, and you automatically transform others around you.
I, myself, experienced a major transformation, and I am here to transform you. At the time of my life when I looked to have it all, I was actually lost and quickly heading in the wrong direction. My downward spiral, however, turned out to be a necessary journey. Along the way, I found the recipe for success that allowed me to reinvent myself, find true peace and happiness, and inspire others. My goal now is to save you the time and money I spent and lost and make your journey easier than mine.