Geoffrey Hull - The Music Business and Recording Industry

The Music Business and Recording Industry

The Music Business and Recording Industry is a comprehensive, introductory textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music, and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.

This new edition introduces a co-authorship, as well as a number of pedagogical features:

Key Concepts are outlined at the beginning of each chapter

Do it Yourself Activities promote a more interactive, hands-on experience

Internet Activities present guided opportunities to use Web resources to enhance understanding of how things run in the music business

Case Studies illustrate specific instances of how real people have succeeded in the music business

The Companion Website includes instructor and student resources including multiple choice quizzes and slides.

As new methods of distribution change, new revenue sources are created, and the industry evolves. The Music Business and Recording Industry sets the economic and historical framework for understanding where the business has been and where it is going.

Geoffrey P. Hull is Professor Emeritus in the Recording Industry department at Middle Tennessee State University. He has 36 years experience teaching music business and recording classes. He has JD, MBA, and BS degrees and is a licensed attorney in the state of Tennessee.

Thomas Hutchison is Professor of Marketing and Music Business Internship Coordinator at Middle Tennessee State University. He has over 20 years experience in the music business as a marketing research consultant. Hutchison holds a MS and PhD from the Florida State University.

Richard Strasser is an Associate Professor of Music Industry at Northeastern University. A graduate from the Australian National University and Manhattan School of Music, Strasser is a recipient of Northeastern Universitys Excellence in Teaching Award and a member of the NASM Working Group that established standards and guidelines for music industry education accreditation.

The Music Business and Recording Industry: Delivering Music in the 21st Century

Third Edition

Geoffrey P. Hull
Middle Tennessee State University

Thomas Hutchison
Middle Tennessee State University

Richard Strasser
Northeastern University

NEW YORK AND LONDON

Second edition published 2004
by Routledge

This edition published 2011
by Routledge
270 Madison Avenue, New York, NY 10016

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2011.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

1998, 2004 Geoffrey P. Hull

2011 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging in Publication Data
Hull, Geoffrey P.
The music and recording business : delivering music in the 21st century/
Geoffrey P. Hull, Thomas Hutchison, Richard Strasser. 3rd ed.
p. cm.
Previous ed. published under title: Recording industry.
Includes index.
1. Sound recording industry. 2. Music trade. I. Hutchison, Thomas W.
(Thomas William) II. Strasser, Richard, 1966 III. Hull, Geoffrey P.
Recording industry. IV. Title.
ML3790.H84 2011
338.47780973dc22 2010019432

ISBN 0-203-84319-3 Master e-book ISBN

ISBN13: 978-0-415-87560-8 (hbk)

ISBN13: 978-0-415-87561-5 (pbk)

ISBN13: 978-0-203-84319-2 (ebk)