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The Staff of Entrepreneur Media - Microbrewery, Distillery, Or Cidery: Step-By-Step Startup Guide

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Book:
Microbrewery, Distillery, Or Cidery: Step-By-Step Startup Guide
Author:
The Staff of Entrepreneur Media
Publisher:
Entrepreneur Press
Genre:
Books / Home and family
Year:
2015
City:
Irvine;Calif
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Microbrewery, Distillery, Or Cidery: Step-By-Step Startup Guide: summary, description and annotation

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The experts at Entrepreneur provide a two-part guide to success. First, craft enthusiasts and entrepreneurs looking to start their own brand of high-end beers and spirits will find the necessary tools and expert advice in this new addition to the popular Start Your Own series. Then, theyll master the fundamentals of business startup including defining their business structure, funding, staffing and more. This kit includes: - Essential industry and business-specific startup steps with worksheets, calculators, checklists and more - Entrepreneur Editors Start Your Own Business, a guide to starting any business and surviving the first three years - Interviews and advice from successful entrepreneurs in the industry - Worksheets, brainstorming sections, and checklists - Entrepreneurs Startup Resource Kit (downloadable) More about Entrepreneurs Startup Resource Kit Every small business is unique. Therefore, its essential to have tools that are customizable depending on your businesss needs. Thats why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips! Youll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, youre suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, youll get answers to the how do I get started questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication youre likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.;Cover; Copyright Page; Contents; Start Your Own Microbrewery, Distillery, or Cidery; Title Page; Acknowledgments; Preface; Chapter 1: Todays Craft Alcoholic Beverage Industry; In the Beginning; Time to Jump In?; Different Products, Distinct Challenges, Dynamic Markets; Craft Breweries; Craft Distillers; Craft Hard Cider; Chapter 2: Making a Mark in the Craft Alcoholic Beverage Industry; Get to Know Ken Grossman and Jim Koch; Are You a Koch or a Grossman?; Start Prepared; Know Yourself; Stand Tall; Set Goals; Advice from Two Leaders; Ken Grossman: Be Nimble, Be Smart; Jim Koch: Make Friends.

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Entrepreneur Press, Publisher

Cover Design: Jane Maramba

Production and Composition: Eliot House Productions

2015 by Entrepreneur Media, Inc.

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

Microbrewery, Distillery, or Cidery: Entrepreneurs Step-by-Step Startup Guide, ISBN: 978-1-59918-570-5 eISBN: 978-1-61308-315-4

Previously published as

19 18 17 16 15

10 9 8 7 6 5 4 3 2 1

Contents

Additional titles in Entrepreneurs Startup Series Start Your Own Arts and - photo 2

Additional titles in Entrepreneurs Startup Series

Start Your Own

Arts and Crafts Business

Automobile Detailing Business

Bar and Club

Bed and Breakfast

Blogging Business

Business on eBay

Car Wash

Child-Care Service

Cleaning Service

Clothing Store and More

Coaching Business

Coin-Operated Laundry

College Planning Consultant Business

Construction and Contracting Business

Consulting Business

Day Spa and More

eBusiness

Event Planning Business

Executive Recruiting Business

Fashion Accessories Business

Florist Shop and Other Floral Businesses

Food Truck Business

Freelance Writing Business and More

Freight Brokerage Business

Gift Basket Business and More

Grant-Writing Business

Graphic Design Business

Green Business

Hair Salon and Day Spa

Home Inspection Service

Import/Export Business

Information Marketing Business

Kid-Focused Business

Lawn Care or Landscaping Business

Mail Order Business

Medical Claims Billing Service

Microbrewery, Distillery, or Cidery

Net Services Business

Nonprofit Organization

Online Coupon or Daily Deal Business

Online Education Business

Personal Concierge Service

Personal Training Business

Pet Business and More

Pet-Sitting Business and More

Photography Business

Public Relations Business

Restaurant and More

Retail Business and More

Self-Publishing Business

Seminar Production Business

Senior Services Business

Staffing Service

Travel Business and More

Tutoring and Test Prep Business

Vending Business

Wedding Consultant Business

Wholesale Distribution Business

T he reporting for this book was a group effort by Zester Media contributors - photo 3

T he reporting for this book was a group effort by Zester Media contributors who traveled to craft breweries, distilleries, and cideries across the country to interview the artisans, owners, and supporting players driving this dynamic business sector. In particular, I would like to thank Zesters Ruth Tobias, Sylvia Wong Lewis, Terra Brockman, Emily Grosvenor, Amy Halloran, Kathy Hunt, Caroline Beck, Brooke Jackson, Julia della Croce, Susan Lutz, and Hannah Rehak. And a special thank you to Chris Fager, Zester Medias co-founder and my steady editor on this project.

This book would not have been possible without the generosity of the many craft brewers, distillers, and cider makers who welcomed us into their facilities and spent hours with us explaining their operations: Ken Grossman, founder of Sierra Nevada Brewing Company; Nicole Austin, master blender at Kings County Distillery in Brooklyn; David Walker, cofounder of Firestone Walker Brewing Company; Jim Koch, founder of Boston Beer; Steve Hindy, cofounder Brooklyn Brewery; Justin and Sarah Walsh, cofounders of June Lake Brewing; Andrew Caspary, cofounder of Ventura Spirits Company; Jrg Rupf, founder, St. George Spirits; Mike Beck, owner, Uncle Johns Fruit House Winery; Ralph Erenzo, founder of Tuthilltown Spirits; Ben Roesch, owner/brewer at Wormtown Brewery; Brock Wagner, founder of Saint Arnold Brewing Company; Ron Extract, founder of Jester King Brewery; Cris Steller, executive director of the California Artisanal Distillers Guild and founder of Dry Diggings Distillery; Chris Trudeau, cofounder of Rolling Meadows Brewery; Mike Halker, president of the Florida Brewers Guild; Kent Rabish, owner of Grand Traverse Distillery; Tony Yanow and Meg Gill, cofounders of Golden Road Brewing; Charlotte Shelton, co-owner of Albemarle CiderWorks; Alan Newman, cofounder of Alchemy & Science, a division of Boston Beer Company; Melkon Khosrovian, co-owner, Greenbar Craft Distillery; Kurt Widmer, founder of Widmer Brothers Brewery and a Craft Brew Alliance director; Mark McTavish, owner of Troy Cider; Celeste Beatty, owner, Harlem Brewing; Michael Cameron, co-owner, Green Star Brewing; Greg Koch, cofounder of Stone Brewing Company; Tom Potter, cofounder of New York Distilling Company; Evan Weinberg, owner of Cismontane Brewery; Ted Fourticq, partner in M Special Brewing Company; Kelly McDonald and Mark Vickery, co-owners of Grain Station Brew Works; Dry Dock Brewing founders Kevin DeLange and Michelle Reding; Stone Brewing Company cofounder Greg Koch; David Perkins, founder of High West Distillery; Paul Hletko, founder of Few Spirits; Keith Greggor and David King, owners of Anchor Brewers & Distillers; and Brian Shanks, founder of Bold Rock Hard Cider.