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Vogler - By the smoke & the smell: my search for the rare and sublime on the spirits trail

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In By the Smoke & the Smell, spirits expert Thad Vogler takes readers around the world, celebrating the vivid characters who produce hand-made spirits like rum, scotch, cognac, and mezcal. From the mountains of Mexico and the forbidden distilleries of Havana, to the wilds of Scotland and the pastoral corners of France and beyond, this adventure will change how you think about your drink. Thad Vogler, owner of San Franciscos acclaimed Bar Agricole and Trou Normand, is one of the most important people in the beverage industry today. Hes a man on a mission to bring grower spirits--Spirits with provenance, made in the traditional way by individuals rather than by mass conglomerates-to the public eye, before they disappear completely. We care so much about the food we eat: how it is made, by whom, and where. Yet we are far less careful about the spirits we drink, often allowing the biggest brands with the most marketing dollars to control the narrative. In By the Smoke and the Smell, Vogler is here to set the record straight. This remarkable memoir is the first book to ask the tough questions about the booze industry: where our spirits come from, who makes them, and at what cost. By the Smoke and the Smell is also a celebration of the people and places behind the most singular, life-changing spirits on earth. Vogler takes us to Normandy, where we drink calvados with lovable Vikings; to Cuba, a country where Vogler lived for a time, and that has so much more to offer than cigars, classic cars, and mojitos; to the jagged cliffs and crystal-clear lochs of Scotland; to Northern Ireland, Oaxaca, Armagnac, Cognac, Kentucky, and California. Alternately hilarious and heartfelt, Voglers memoir will open your eyes to the rich world of traditional, small-scale distilling-and in the process, it will completely change the way you think about and buy spirits.;pt. 1. A category of human experience is becoming extinct and it is cause for tears. Calvados : the right way to be French ; Cognac : theyll hire the guy who fucked your wife ; Armagnac : all thosde moments are lost in time, like tears in rain -- pt. 2. Ammunition?! this is no time for ammunition! Cuba, part I : the reality of cultural capital ; Cuba, part II : unbutton your trousers ... this is how we do it, man -- pt. 3. Gin a body meet a body / comin thro the grain. Scotland, part I : haloo, Grigalach! ; Northern Ireland : but I was young and foolish ; Scotland, part II : gin a body kiss a body / need a body cry? -- pt. 4. A category of human experience is becoming extinct and it is cause for celebration. Oaxaca, part I : a stop on the Hippie Highway ; Oaxaca, part II : Pinche teachers ; Kentucky : the rare old mountain dew.

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Contents
Copyright 2017 by Thaddeus Vogler All rights reserved Published in the United - photo 1
Copyright 2017 by Thaddeus Vogler All rights reserved Published in the United - photo 2

Copyright 2017 by Thaddeus Vogler

All rights reserved.

Published in the United States by Ten Speed Press, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.

www.crownpublishing.com

www.tenspeed.com

The names and identifying characteristics of some of the people portrayed in this book have been changed to protect their privacy.

Ten Speed Press and the Ten Speed Press colophon are registered trademarks of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data

Names: Vogler, Thaddeus, author.

Title: By the smoke and the smell : my search for the rare and sublime on the spirits trail / Thaddeus Vogler.

Description: First edition. | California : Ten Speed Press, [2017]

Identifiers: LCCN 2017016196

Subjects: LCSH: Liquors. | Distillation. | Distilling industries.

Classification: LCC TP597 .V64 2017 | DDC 663/.16--dc23

LC record available at https://lccn.loc.gov/2017016196

Hardcover ISBN9780399578601

Ebook ISBN9780399578618

v4.1

a

TO KATHERINE,

FOR ALL THOSE TIMES YOU COULDNT BE THERE

At the foot of the hill theres a neat little still,

Where the smoke curls up to the sky,

By the smoke and the smell you can plainly tell

That theres poitin brewin nearby.

Rare Old Mountain Dew, traditional folk song

CONTENTS
Chapter One CALVADOS THE RIGHT WAY TO BE FRENCH Each time Craig Eric and I - photo 3
Chapter One
CALVADOS

THE RIGHT WAY TO BE FRENCH

Each time Craig, Eric, and I connect with Charles Neal in France, its at the McDonalds in the American Terminal at Charles de Gaulle Airport (CDG) in Paris. Nowhere are cultural differences more palpable and exciting than beneath the golden arches in a foreign country. The smooth, manufactured surfaces with their familiar palette of cantaloupe and tangerine are grounding, but the menu bears unfamiliar tidings: Le Menu Maxi! Nos Steak Hach! We see our own culture reflected in a funhouse mirror. We drink caf crme from stenciled, eight-ounce Styrofoam cups and use the free Wi-Fi while we wait for Charles. He will be late this morning. Once were in his care, we will be late to every appointment and every tasting for the next week.

Craig, our head barman at Bar Agricole, sits alone with a half-finished cup of coffee and bent over his phone in a familiar posture; I know he is preparing playlists for our trip. He is dressed in many layers today, like a big-game photographer, wearing two thick, collared shirts over a turtleneck with a warm flannel coat encompassing the whole ensemble. Craig is a sweet man with whom Ive worked for fifteen years in numerous places. He is lean, handsome, and fashionable; a devout indie rocker, he always dresses the part. Despite a restless youthfulness, middle age is imminent, evident in his discreetly thinning hair and a less visible assortment of skin and abdominal maladies that become apparent as you spend more time with him. He was at my wedding. For two years around the time he was getting divorced, after each of our shifts together, Id stay up and talk with him until two in the morning. That he works for me is probably my most impressive credential as a bar owner. He is an artist and music enthusiast who has found real meaning in our work at the bar. Devoted to the craft, Craig works harder than anyone I know to make this job something we can feel proud of as we move from our forties toward our fifties. Our parents used to wonder what we were thinking when it came to this bar stuff; we had spent tens of thousands of dollars on liberal arts degrees that were not being put to use at all. We were underachievers; now we get mentioned in the New York Times. Craig has a beautiful softness to him, and hes also a little bit of a lush in the best sense of the word. On a given night, he might go a little too far, speak a little too freely. You wouldnt think hes an assholejust a bit careless in how he speaks. At these times, theres always a sorrow to Craig; he can fall into despair. Craig and I are glad to see each other. We shake hands,70s style, locking together the way you would if you were helping up someone whod fallen over.

If Craig is here, Eric cant be far away. On these trips he is always the curious child, wandering at the periphery or falling behind, where a cat or an old photograph has caught his attention. Eric is my business partner in Bar Agricole as well as Trou Normand, our second place, named for the brandies we taste on this annual trip around France. He put his life savings, including the money his father left him upon his death when Eric was very young, into our first place. Eric arrives right on cue, carrying two-liter bottles of Badoit mineral water, one of which he tosses to me with a smile. I can see a baguette sandwich emerging from his windbreaker pocket. The jacket fits him snugly and complements his winter scarf, adeptly folded in half then draped in half again over his neck, the twin tails pulled snugly through the loop end; this scarfmanship is something he learned when he lived in Belgium as a younger man. Eric, like Craig, is slim, maintaining a European gauntness that aids him in his passion of motorcycle track racing. He is a devout vegetarian and benefits from that flattering kind of male pattern balding. You may see him in a belted leather jacket enjoying a coffee and feel certain he is Italian or French. He is unilaterally positive and, to my great approval, actually once attended a Tony Robbins seminar.

Im off to the counter of McCaf, adjacent to the McDonalds proper, to order my first caf crme of the trip. McCaf is a still greater departure from our domestic McDonalds, with its macarons and elevated pastry offerings. Walking to the counter Im keeping an eye out for two more from our party whom we havent met, two representatives from Marx Importers, a wine wholesaler in Los Angeles.

Returning to our table with my coffee in hand, I see my guys have found the Marx Importers contingent. I arrive just in time to finish out the round-robin of handshakes. The first of them is the nephew of the owner and appears to be twenty-one or twenty-two. He wears a sinister beard. Ive never met him before, but I dont trust him. This probably tells you more about me than him; I can be inhospitable. He is young, and moments after shaking hands at the airport McDonalds, he is gracelessly working shoptalk into our first conversations.

The other is in his mid-thirties and is called Leon. Hes a likeable guy with a lot of tattoos. From the tattoos and the full Victorian beard, you can tell right away that hes a bar guy. His hair is messy, and he has a soft, kind quality that reminds me of my stepfather.

Our party complete, now all there is to do is wait for Charles Neal, owner of Charles Neal Selections. I have been buying his spirits for years, and of late we have grown our relationship to the point where Charles and I travel to France each year to choose barrels of grower-producer brandiesspirits that Eric, Craig, and I will use in mixed drinks in our bars in the coming year.

I am a restaurateur. I own two bars that serve food and have pretentious French names. My colleagues and I are in France to buy brandies that will furnish these locations. Our bars participate in the Bay Area tradition of meticulous sourcing. We are known for mixed drinks and they are good because we source our base spirits very carefully, not because we are particularly inventive or talented. Our goal on this trip is to select and purchase single-barrel and blended selections of calvados, armagnac, and cognac. These bottlings will keep us in business for the next year until, if we are lucky and Charles will have us, we repeat the drill. For me, this trip is the high point of the year. Craig and Eric claim to feel the same.

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