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Wacker Dave - Master Guide for Photographing High School Seniors

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Wacker Dave Master Guide for Photographing High School Seniors

Master Guide for Photographing High School Seniors: summary, description and annotation

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Introduction -- Getting seniors to your studio -- Sales workflow -- Your studio and equipment -- Posing and expression -- Indoor sessions -- Outdoor sessions -- Location shoots -- Image processing -- What lies ahead.;In this instructive resource, seasoned photographers illustrate how to become an elite senior-portrait photographer. Whether the student wants a simple headshot for the yearbook, classic studio portraits, or fashion-oriented images shot on location, this resource outlines every phase of the process--from selecting the right equipment, poses, and light to generating great expressions and using the computer to retouch the face. An emphasis to stay ahead of the competition in terms of style, technology, customer service, and advertising offers photographers no-nonsense ideas for shooting better im.

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In Appreciation

Although we as a family have provided the words and images for this book, it would not have been possible without help from our team members. We wish to thank Molly for hours of typing this manuscript and revising it many times. We also want to thank Shelley for spending hours searching for picture files and preparing them for use in the final book.

Copyright (c) 2009 by Dave Wacker, Jean Wacker, and J.D. Wacker
All rights reserved.

Published by:
Amherst Media, Inc.
P.O. Box 586
Buffalo, N.Y. 14226
Fax: 716-874-4508
www.AmherstMedia.com

Publisher: Craig Alesse
Senior Editor/Production Manager: Michelle Perkins
Assistant Editor: Barbara A. Lynch-Johnt
Editorial Assistance from: John S. Loder, Charles Schweizer

ISBN-13: 978-1-58428-252-5
Library of Congress Control Number: 2008942238
Printed in Korea.
10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.

Notice of Disclaimer: The information contained in this book is based on the authors experience and opinions. The author and publisher will not be held liable for the use or misuse of the information in this book.

About the Authors

T he Wacker familys lives have been entwined with the photographic profession for over one hundred years. In the 1920s, Frank Wacker was actively working in public electrical utilities while studying to be an electrical engineer and used the additional income from doing family portraits to pay for his education. Franks son David, one of the co-authors of this book, was born at the beginning of World War II and soon became an assistant in his fathers photographic business, planting the seeds of a future career.

Although Frank discouraged Dave from going into photography, in favor of being a minister or teacher, the love of photography grew and by the time Dave was in high school he was a photographer for the school newspaper, the yearbook, and the communitys weekly newspaper. Naturally, when freshman orientation rolled around, Dave was there with his camera to cover the event-after all, it was a great chance to evaluate the incoming freshman girls and be the first to meet the best of the group. Dave spotted a pretty blonde with long flowing hair and immediately picked out his front page model. This is how he met Jean Ann, his future wife (and another of this books coauthors).

It just so happens that Jeans grandfather, Andrew, was also a photographer with a picture-postcard business established in 1906. Andrew was an accomplished artist, painter, and cabinet maker as well as photographer. Some of his work now resides in the Smithsonian Museum and an inlaid table is part of the White House furniture. Apparently, Andrews talents were passed directly on to Jean Ann. She excelled in art class and had an interest in photography. Therefore, two families rich in photographic skills were united when Dave and Jean Ann were married in 1962.

The next generation brought John David (J.D.) to the scene. J.D. (the third coauthor of this book) is said to have been born with a camera in his hands. At three, he was taking pictures with his Kodak camera. A five, he could develop his own film and make proof sheets of the pictures he took. He even made a yearbook for his kindergarten class. In high school, J.D. worked part time for a county newspaper, where he entered and won an Associated Press competition. This success spurred him on to joining the Professional Photographers of America (PPA). This association allowed him the opportunity to compete with professional photographers and earn a Master of Photography degree at the age of 21, the youngest age at which anyone has ever completed this degree. The following year, he received a BS in business and achieved the PPA Craftsman degree. He has since added the Master of Electronic Imaging degree to his list, along with hundreds of photographic awards. He has won many Kodak Gallery Awards and the top photographic award in the profession: the Kodak Gallery Elite Grand Award.

Left to right JD Jean and Dave Wacker JD has led the industry in the - photo 1

(Left to right) J.D., Jean, and Dave Wacker.

J.D. has led the industry in the development of grassroots usage of digital photography. Aided by his understanding of computers and the ability to speak to groups, he has become a sought-after instructor and speaker. He currently has a popular photographic book, published by Amherst Media, titled Master Posing Guide for Portrait Photographers on the market.

Dave, Jean, and J.D. Wacker have spoken to groups in forty-two states and five countries. Rather than being singled out as individuals they are referred to as The Family. Together, the Wacker family covers the entire gamut of professional photography, from image capture to marketing and sales. They have also co-authored a self-published digital help book called The Wackers Digital Cookbook, which is now in its fifth printing. Their easy-to-follow teaching style makes even the toughest theories and demonstrations easy to understand. They pride themselves on presenting material in a no-nonsense, nuts-and-bolts, how-to-do-it way. While always being on the cutting edge of new technology, they never forget the new photographers who are starting their businesses. The Wackers are committed to helping photographers get their lives back and start making more money right away.

Individual Biographies

Dave Wacker(PPA Certified, M.Photog., Cr., IE API, FWPPA, HF-PPH, F-IPPA). Dave, a PPA National Award recipient, affiliated juror, approved photographic imaging instructor, and Kodak Mentor, has received numerous Kodak Gallery awards, Epcot selections, Fuji Masterpiece awards, the PPA Imaging Excellence Medal (2004), WPPA (Wisconsin PPA) Courts of Honor and Best of Shows, and twenty-eight PPA Loan print awards. He was WPPAs Combined Categories Photographer of the Year in 2004 and 1995, and Indianhead PPAs Photographer of the Year five times. In 2002, all four of his print entries were selected for the PPA Loan Collection and for the ASP Top 100 Traveling Loan Collection. He has had images and articles published in The Professional Photographer, Lens, InFoto, and Rangefinder magazines, specializing in the development of a PhotoPark, the Mobile Cloud, and marketing and management techniques. Dave also holds a BS in chemistry and mathematics and an MS from the University of Idaho in biology and animal behavior. He has done postgraduate work at the University of Wisconsin, the University of Colorado, and Temple Buell University. He has authored several books and is a contributor to Time Life Publishing.

Jean Wacker(PPA Certified, M.Photog. M.Artist M.EI Cr., IE API, Ph.A.L., F-WPPA, HF-PPH, F-IPPA). Jean, a PPA National Award recipient, affiliated juror, approved photographic imaging instructor, and Kodak Mentor, was the fourth in PPA history to receive all four PPA degrees. She was the PPA Color Artist of the Year in 1990 and has received numerous PPA Loan print awards (including one scoring a perfect 100 in affiliated competition). In 2006, she had the highest scoring image, earning a 99 in the American Photographic Artisans Guild competition (APAG). In 2004, Jean received the PPA Imaging Excellence Medal. From WPPA, she received four Best of Show awards and has been named Combined Categories Photographer of the Year (1993), Artist of the Year (1991 and 1992), Freestyle Artist of the Year (1991), and Color Enhancement Artist of the Year (1990 and 1991).She has also earned numerous Kodak Gallery Selections. Recently, Jean developed Jeans Digital Makeup KitTM, an Adobe Photoshop software supplement and technique that aids portrait photographers and photographic artists in making the transition from traditional to digital retouching and enhancement.

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