Verstegen Mark - Every day is game day: the proven system of elite performance to win all day, every day

Your Performance Day

YOUR BEST ISNT GOOD ENOUGH.

That sounds harsh, and indeed it is. But having worked with the best of the best over the last two decades, Ive learned what it takes to be the best.

Anyone can hit excellence for a day, even a week or a month. Thats easy. But a high performer is one who does it consistently for years over the course of a career.

You can be talented, work hard, and do all the right things, and it might not be enough. Not anymore. These days, performance is about results. Its not just showing up every day, working hard, and doing the right things. Thats great. Thats expected. Performance is about showing up every day and hitting the bulls-eye regardless of the situation.

Thats performance.

Performance is about efficiency. If youve picked up this book, youre either a high performer looking to take things up a notch or someone aspiring to be a high performer. Regardless of who you are, you need to become more efficient in every aspect of your life in order to sustain that high performance and raise the bar every day.

Thats why your best isnt good enough. I dont care who you are. My best is not good enough. Its not good enough for my family, my colleagues, or my country. It might have been sufficient yesterday or last year. But it wont be good enough for tomorrow or next year. Instead, what will make us high performers is how relentlessly we hone our lives every day to become smarter and more efficient.

24/7.

This book is not about a one-hour daily workout. Thats the easy part, though you might disagree during the training portion of this program. The challenge is living a high-performance lifestyle the other twenty-three hours. Can you hit benchmarks over the course of your day, well beyond the gym? Thats what it takes to be an elite performer.

Once you install the process you will learn and follow in this book, it becomes part of you, your new normal. High performers always are creating a new norm that was better than where they were a year ago or even last week.

Thats why this is not a traditional training book. Yes, you will learn scientifically proven performance strategies to receive huge ROIboth a return on investment (of time) and a reduction of injury.

Theres a lot to be said for investing an hour or so a day to obtain such a return on investment. Compound interest is a powerful thing. Thats why we dont think of training as only whats accomplished in the gym. What about the other twenty-three hours of your day? What about all those little daily opportunities, some perhaps only a few minutes or even just seconds, to help you achieve your high-performance life?

Think of training not in physical terms, but rather as the process of what it takes to bring your A-game all day, every day, to hit your goals, whatever they might be. Were not here to excel in sports, though perhaps thats a goal for you, but rather to thrive in all aspects of our lives.

For the people we deal with at Athletes Performance, a group that includes the worlds most elite athletes and the worlds most elite fighting forces, working hard and doing the right things often are not enough. This applies even when youre the most talented. We want you to piss excellence in everything you do.

What makes the difference is identifying the inefficiencies in your life and relentlessly honing them to become more efficient. We want to become more efficient in every aspect of our lives.

When we realize that Every Day Is Game Day and approach it accordingly, we win. When were able to establish this integrated, efficient, twenty-four-hour lifestyle system for sustainable high performance, then were well on our way to creating our ultimate Performance Day.

All day.

Every day.

ath-lete. n. 1. one who participates in competitive sports. 2. a person who is trained or skilled in exercises, sports, tactics, or games requiring physical strength, agility, or stamina.

Athletes Performance, the company my wife, Amy, and I started in 1999, is a global leader in human performance, and we say that with the utmost humility and responsibility. My colleagues and I are eager to support the worlds highest performers, leaving no ethical stone unturned to help them achieve new levels of success.