Matthew Kerry - Introducing Media Practice: The Essential Guide
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- Book:Introducing Media Practice: The Essential Guide
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Taking readers from media students to media professionals, Introducing Media Practice brings together the why and the how to of media studies. It explains how adding theory to practice improves students media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book:
- Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation.
- Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio.
- Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed.
By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.
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The Essential Guide
- Matthew Kerry
- and Georgia Stone
SAGE Publications Ltd
1 Olivers Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
Matthew Kerry and Georgia Stone 2018
First published 2018
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Icons from Noun Project: Chapter 1, 10 and 12 created by Ralf Schmitzer. Chapter 2 created by corpus delicti. Chapter 3 created by Ramesha. Chapter 4 created by mikicon. Chapter 5 created by Creative Stall. Chapter 6 created by Viktor Ostrovsky. Chapter 7 created by Thengakola. Chapter 8 created by Prasad. Chapter 9 created by Creative Stall. Chapter 11 created by Yu luck.
Library of Congress Control Number: 2017947189
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-0652-5
ISBN 978-1-4739-0651-8 (pbk)
Editor: Michael Ainsley
Editorial assistant: John Nightingale
Production editor: Imogen Roome
Copyeditor: Neil Dowden
Proofreader: Clare Weaver
Indexer: Martin Hargreaves
Marketing manager: Lucia Sweet
Cover design: Jennifer Crisp
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in the UK
This book serves as the core text for your undergraduate media course especially where you are required to make links between practice and theory.
It aims to bring together the analytical and practical elements of media studies. Throughout the book there are topics (such as audience research and mise en scne) that will perhaps be familiar to you from theoretical modules and lectures. Or, there may be topics (such as writing and camerawork) that are first introduced to you during a practical project. These topics are clearly signposted throughout the book, so that you will be able to cross-reference between theory and practice during your course.
The topics will also be contextualised with an employability focus: enabling you to understand the real purpose of supporting practice with theory and vice versa. The main idea behind this book is that if you make stronger links between media practice and media theory, it will ultimately enhance your employability.
The exercises in the book can form the basis of a record of achievement and may be added to an ongoing portfolio. Alternatively, they may simply be exercises that you can initiate yourself to prepare you for a major project. The practical exercises in this book can be used to support your assessed project work and career planning and development.
We want to encourage you to have fun with this book! The more you practise through independent learning, the more you will enhance your professional development, and this may ultimately lead you to a successful career in the media and creative industries.
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