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Hans J. Van Order - The Sales Upgrade: Mastering The Seven Rs of Selling

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Hans J. Van Order The Sales Upgrade: Mastering The Seven Rs of Selling

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THE
SALES
UPGRADE

MASTERING
THE SEVEN Rs
OF SELLING

HANS J. VAN ORDER

Copyright 2019 by Hans J. Van Order

All rights reserved.

No part of this book may be transmitted or reproduced in any form or by any electronic or mechanical means, including photocopying, recording, or by any information storage and retrieval systems, without prior written, dated permission from the author, except for the use of brief quotations in a book review.

Published in Charlotte, North Carolina by Performance Publishing.

Performance Publishing books may be purchased in bulk (25 or more) for educational, business, fundraising, or sales promotional use. For information, please email

Any questions about the book, rights licensing, or to contact the author, please email: .

ISBN: 978-1-951903-00-8 Hardcover

ISBN: 978-1-951903-01-5 Paperback

ISBN: 978-1-951903-02-2 Audiobook

ISBN: 978-1-951903-03-9 Kindle edition

ISBN: 978-1-951903-04-6 eBook edition

Book Cover Design: Jason Anscomb
Interior Book Design: Andy Meaden

The Sales Upgrade:

If you are a talented, and ethically grounded, sales professional, the most effective way for your customers to get what they want, is to do what you tell them to do. Stop asking for the sale, and start recommending it.

The Sales Upgrade will immerse you in an experiential sales methodology which will allow you to connect on a human level, create value outside of your products and services, and master the many facets of consultative selling.

Based on the patterns and behaviors of the best performing professionals, Hans Van Order has modeled, packaged, and explained a highly successful strategy that can be implemented immediately in any sales environment.

In addition to The Seven Rs of Selling, you will learn to STEP Forward, PREACH Luxury, READ Your Customer, LIVE Your Product, and NAVIGATE Price.

Upgrade your profession, upgrade your performance, upgrade your customers experience, and upgrade your paycheck. Read and apply The Sales Upgrade.

CONTENTS
Praise For The Sales Upgrade:

" The Sales Upgrade is a must read for any sale professional or sales manager. Hans captures the true essence of what luxury selling is all about. He roots his focus in straightforward tactics and strategies that get to the essence of understanding customer needs, crafting personalized solutions and building long lasting relationships. Hans, and the entire Drive Performance Team, have been instrumental in helping our organization create an environment that delivers outstanding consumer engagement and sustainable sales results."

Anthony Ascione, Vice President, Sales, Sub-Zero Group

It has been my pleasure to work with Hans for almost 15 years. His insight into our industry and the Sales Process have helped drive BMWs sales success. With, The Sales Upgrade, Hans answers the question of how technology and the professional sales experience must work together. Change always produces opportunity. Hans sets a roadmap for a true sales professional to elevate their performance and continue to succeed.

Russ Lucas, Vice President, BMW North America

Speaking from experience, it is easy for an attorney to disregard the importance of being a salesperson. We think because we have a law degree and we are professionals that selling plays less of a role in our success than our competence. The Sales Upgrade offers compelling reasons to redefine in our own minds any commercial interaction as a sales relationship and every sales relationship as consultative in nature. Hans has spent his professional life developing and refining an elegant and memorable framework upon which anyone can optimize the ability to be consultative and purposeful and, ultimately, to achieve maximum success for themselves and their client.

D. Craig Russell III, Partner, Clark Hill, PLC

This is an extraordinary, seminal work on selling, and perhaps more importantly, living. Hans Van Orders reframe of selling as a consultative process was key for me, and the rich stories that helped imbed the Seven Rs left me feeling that this book is about much more than traditional selling, and more about living a life full of meaning by being eminently helpful to others. This book will be found rewarding for anyone who wants to be of service to others, whether as an occupation as a "salesperson or simply living life fully.

Stephen Pile, Founder & Principal, Xfteams; Supporting Faculty, Graziadio School of Management, Pepperdine University.

Whether you sell a product, service or concept, The Sales Upgrade provides you with the tools to be the best in your field. There are two striking themes running throughout the book: the idea that selling is about helping, and that regardless of your product segment, you can make each customer interaction a luxury buying experience. I wish that Hans would have written this book sooner as Ive spent the last 30 years in trial and error trying to achieve what he has comprehensively assembled here.

Mark Derengowski, Director Retail Development, Porsche Cars North America

The Sales Upgrade has completely changed my perspective of what selling is all about. This book is an amazing source of tools that will allow us to develop the skills we all need to transform the sales process from the typical feature-benefit product dump into a consultation. This allows both sides to get what they really want, while building a trusting relationship that is rewarding and fulfilling. The Sales Upgrade will be a must read for everyone in sales in our distribution channel.

Alejandro Leal, Director General, Importaciones Electrodomsticas S.A., Monterrey, MX

This is a must read for anyone responsible for sales or sales management. The Sales Upgrade is a quick and comprehensive guide on the evolution of retail transformation. The new emphasis on always caring vs always closing is an extremely important concept for the future. The digitalization of commerce is definitely the game changer that must be embraced in order to be successful.

Rory Anne Hepner, General Manager Strategic Retail Development, Mercedes-Benz USA

Through his years of speaking to sales audiences, Hans has captured the essence of what it takes to be successful. This book is a necessary item for every sales associate and sales organization as it helps shift salespeople to a more modern selling process. Digitization is here, and modernizing the sales process will ensure relevance for companies as we move into a more consultative sales environment. This book is for every sales person, sales manager, and general manager, even executives not active in the sales process. Thanks for taking the time to make what is seemingly a very difficult transition appear to be a natural and easy process.

Gabriel Haim, Vice President, Sales, Roadster

The Sales Upgrade is an excellent addition to the tools of salespeople, sales managers and anyone who desires a structured process for engaging with clients and customers. Hans Van Order collects his three decades' of experience into a highly approachable process for reframing the way sales are initiated, nurtured and closed, resulting in rewarding and profitable relationships. I highly recommend this book to individuals of all experience levels who value the art and science of selling and wish to refine and improve their skills.

Esther Poulsen, CEO, Raare Solutions

I recently completed Hans Van Order's latest book: The Sales Upgrade and enjoyed it immensely. Hans' methodical approach distills decades of sales 'philosophy' and experience into actionable and easy to remember strategies: R7, STEP Forward, PREACH Luxury, READ Your Customer and NAVIGATE Price. An essential tool for the new associate or the life-long sales professional, The Sales Upgrade guides with knowledge, skill and most importantly: responsibility and compassion.

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