Dennis Green - Shark Pitch: How to Sell Anything in Three Easy Steps Even if...You Hate Selling

First, you need to know that we are in no way connected to the TV show Shark Tank , nor are we trying to prepare you to be on the show. This is also not about pitching your company to investors or venture capitalists. Its about how to pitch your product to major retailers, the great white sharks that can bring you real wealth. You have a better chance of hooking one of them than catching a Shark Tank investor.

Your chances of being featured on Shark Tank are extremely slim, in fact less than winning an Academy Award. Unless you can show substantial sales at retail, the sharks would rarely invest in you anyway. The real benefit of appearing in the tank is not the sharks money, its their ability to help you connect with an even bigger pool of sharksthe retail buyers who can explode your sales. Ironically, if you have a marketable product, waiting to appear on Shark Tank will actually slow you down. You need to get your product in front of retailers ASAP! Well show you how to do that, to pitch directly to these great whites, and equally important, how to know if your product is worth pitching at all.

If you are a salesperson, entrepreneur or an inventor, Shark Pitch will give you a simple and effective formula for pitching with integrity and purpose. It will help you get more sales and fewer rejections and make selling more enjoyable. You will learn how to evaluate your products and make them more marketable.
That can help you eliminate bad ideas and products with little chance of selling.

The architect Louis Sullivan coined the phrase, Form follows function. Architect Arthur Reihl added, Function follows form. Reversing the words was Reihls way of emphasizing that form and function are part of a self-correcting feedback loop. Creating products and selling them are linked in a similar way. When you begin selling a product, you learn what the customer thinks about it, not what you think about it. If you are tuned into the prospects needs, you will use their feedback to improve it.

The purpose of Shark Pitch is to show how creating good products and selling them are interrelated. We will show you what is required to make your product marketable and how to pitch your product to get the best results. The more you know about both creating and selling, the better your chances of improving both processes.

Selling makes many people uncomfortable, but we think this feeling comes from not knowing how to sell. It also stems from falling victim to unscrupulous sales tactics used by people who take it as a challenge to sell anyone with a heartbeat. Authentic selling doesnt require manipulation or clever persuasion. Its not about faking scarcity, creating false urgency or pressuring someone into buying something they dont want but cant say no to. Authentic selling is about meeting a prospects needs rather than needing to make a sale.

We will show you that pitching is not only about what you say. In fact, the most influential factor in any pitch is not what you claim; its about what the prospect sees and imagines your product will do for them. When you show a prospect how your product helps them, you dont need to persuade or convince them to buy. They will sit up and beg for your product. Of course, not everyone you pitch is going to need your product. Once you recognize this, move on to look for prospects that do need what you have to sell. Product/market fit is about finding customers who need your product and will gladly pay for it. Dont waste your time taking it as a challenge to sell everyone you meet. Spend your time wisely looking for prospects who will benefit from your product, then show them how it will help them. When you focus on serving needs, selling becomes as satisfying as creating.