Matt T. Jones - The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere (PayPal Press)

Make money anytime, anywhere

Matthew T. Jones
with Kirsten Barta

The PayPal Official Insider Guide to Mobile Profits
Matthew T. Jones
with Kirsten Barta

This PayPal Press book is published by Peachpit.
For information on PayPal Press books, contact:

Peachpit
1249 Eighth Street
Berkeley, CA 94710
510/524-2178
510/524-2221 (fax)

Find us on the Web at: www.peachpit.com
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Copyright 2012 by Matthew T. Jones

Project Editor: Michael J. Nolan
Development Editor: Jeff Riley/Box Twelve Communications
PayPal Press Managing Editor: Matthew T. Jones
Production Editor: David Van Ness
Copyeditor: Gretchen Dykstra
Proofreader: Jan Seymour
Indexer: Joy Dean Lee
Cover and Interior Designer: Charlene Charles-Will
Compositor: David Van Ness

Notice of Rights

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact .

Notice of Liability

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.

While every effort has been made to ensure accuracy at the time of writing, the products and offerings by PayPal, including pricing and the manner in which they are accessed or controlled through www.paypal.com, are subject to change without notice. Subjective statements about the quality of products described in this book are not claims by PayPal but represent the sole opinion of the author.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. In addition, designated trademarks and brands are the property of their respective owners. Reference to any trademark or trade name is not intended to convey endorsement by or any affiliation with the owner of the trademark.

ISBN 13: 978-0-321-79216-7
ISBN 10: 0-321-79216-5

9 8 7 6 5 4 3 2 1

Printed and bound in the United States of America

for Mary,

whose encouragement is the equal of all I may attain

My big thanks to PayPal Press Director Janet Isadore for launching this book and encouraging the highest standards. Thanks also to Peachpits Project Editor Michael J. Nolan, Development Editor Jeff Riley, Designer Charlene Charles-Will, and Production Editor David Van Ness for making the book creation a smooth and enjoyable process. Finally, my thanks to the many friends of the book, whose inspiring personal and professional support made this writing possible, including David Jones, Sarah Jones-Reti, Randall Moore, Linda Cahir, Carl Stone, Sheila McCarthy, Roy Blitzer, and Greg Elmiger.

Kirsten Barta would like to thank her family and friends for their unwavering support, and most of all her husband, Scott, for making every day wonderful.

Kudos to Kirsten Barta, our contributing writer for , whose mobile user experience know-how, astute research, and reader-first writing focus make this book especially valuable.

We especially applaud Kent Griffin, Sr. Product Marketing Manager, whose great mobile subject-matter expertise is matched only by his superb dedication to this books success; Stephen Strauss, Sr. Manager of Merchant Marketing, whose thorough knowledge of the mobile industry provided invaluable research to support our perspectives; and John Heisch, our Visual Designer, whose artistic eye helped provide valuable figures for this book.

PayPal Press would also like to thank the following team members for their many creative talents and constructive contributions: David Hershfield, Sarah Brody, Laura Chambers, Cynthia Robinson, Anjali Desai, Jonah Otis, Cynthia Maller, Raji Nayak, Brian Phelps, Josh Loman, Sebastien Taveau, Sarah Evans, Eunice Louie, Sumin Eng, Sophia Cheng, and Shimone Samuel.

Im often asked when I think mobile payments will take off... my answer is always that mobile payments has already taken off.

This is an exciting time to be part of the mobile payments business, and PayPal, as the industry leader, has seen tremendous growth in just the last few years. Were expecting to see $3 billion in mobile payments volume in 2011, after $750 million in 2010, and we process over $10 million in mobile transactions each day.

Whats driving this growth? The exciting news is that theres not just one factor. The penetration of smartphones, the innovation around features and use cases, the explosive growth of apps, and the fact that consumers are quickly becoming familiar with using their phones to shop and buy makes this the ideal time for merchants to adopt mobile.

Today, theres an $8 trillion market in electronic transactions for mobile payments still to tap. Were thrilled to be at the center of mobile payments innovation.

PayPal helps customers pay for anything, almost anywhere, anytime, and in any wayespecially now via their mobile devices. Weve been changing the way the world uses money for over 12 years, and with 100 million active customers worldwide, the best is yet to comein mobile payments and beyond.

Laura Chambers
Senior Director, PayPal Mobile

A 2010 PayPal survey found that small- to medium-sized businesses that offered PayPal in addition to traditional credit and debit card payments registered up to a 14 percent increase in sales.

It follows reason, too, that adding PayPal Mobile will further enhance the reach and profit margins of your mobile sales venues.

To appreciate what PayPal Mobile can do for your business, well show you all of the latest mobile payment services best practices, trends, stats, tools, tips, techniques, insights, and advice to help you make more money, including:

How the world of mobile commerce works and how you can grow your new business.

Which mobile selling techniques make senseand make money.

Why the best time to sell via mobile is right now (as the latest unique research shows).

How to track mobile payment and selling trends and innovate for your business.

Which mobile payment options are right for the way you sell.

What it takes to make a successful mobile business, according to merchant examples.

How to easily integrate and adapt PayPal Mobile Express Checkout, PayPal Mobile Payment Library software, the PayPal Mobile app, and more.

Why you need to regularly assessand improveyour mobile business.