Skip Allums - Designing Mobile Payment Experiences: Principles and Best Practices for Mobile Commerce
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Now that consumer purchases with mobile phones are on the rise, how do you design a payment app thats safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.
Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managersfrom startups to financial institutionshow to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations.
- Learn about the major mobile payment frameworks: NFC, cloud, and closed loop
- Examine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment apps
- Provide walkthroughs, demos, and easy registration to quickly gain a new users trust
- Design efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocation
- Add peripheral services such as points, coupons and offers, and money management
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As mobile devices emerge as tools for transacting and self-identifying, designers face challenging new interactions and user expectations, especially from payment scenarios. Consumers expect mobile payment experiences to be frictionless and familiar while faithfully protecting their financial data. Falling short on either of these aspects will cause users to drop out, or worse, will compromise their financial privacy. This book will show designers and developers how to meet these challenges through user experience (UX) best practices, as well as provide a primer on the world of mobile commerce.
When defining generally what a mobile payment is , I find it helpful to start by looking at who is paying whom , rather than delineating these experiences according to the facilitating technology (well get into that later). There are four basic categories, as outlined in .
Of these four, this book focuses on consumer payments, though we will touch on the other three scenarios when appropriate. Well talk about both in-person (standing inside a brick-and-mortar store) or remote (placing an order to pick up later) experiences. One reason for focusing on the consumer experience is sheer numbers: there are more mobile users who are consumers than those who are merchants. The other reason is that of these four scenarios, the act of making a purchase is the most nuanced and prone to ambiguity, and therefore the most challenging.
Type | Description | Examples |
Consumer payments | Paying a merchant for goods or services | Starbucks, Isis Wallet |
Merchant payments | Receiving money in exchange for goods or services from a consumer | Square Register, PayPal Here |
Person-to-person payments | Sending money to another person, as a gift or a payback | Venmo, Dwolla |
Institutional payments | Paying an institution for a monthly utility bill or debt | Check, Mobilligy |
I may tackle the other three payment categories in future editions of this book. Merchant payments in particular would warrant a whole series (have you ever seen or used a point-of-sale terminal, pre-Square and the like? Yikes). At any rate, the tenets and recommendations Ive included in this book, particularly those around ease of use and fostering user trust, could readily be applied to any sort of mobile commerce interaction.
The audience for this book is designers, developers, and product managers interested in building a mobile commerce experience. I hope this book serves as a primer for experience makers from a variety of environments from maverick startups looking to change the way we use our phones to those entrenched in the world of banking who are looking to integrate a new payment capability into their existing mobile services. This book started off as a simple list of mobile design principles, tailored for transactional experiences, which I kept for my own reference. I hope you will find it inspirational and instructive.
This book is organized into the following seven chapters:
The content of this book reflects the personal insight and opinions of the Author, and does not necessarily reflect the opinion or policies of his employer, Monitise plc., or its customers. This book was created by the Author in his individual capacity, is the Authors personal work, and is not edited by nor can it be attributed to the Authors employer.
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