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Wendy Smith - Both/And Thinking

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Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future?

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Reading BothAnd Thinking has changed how I see myself and the world around me - photo 1

Reading Both/And Thinking has changed how I see myself and the world around me. Through their rigorous research and vulnerable voices, Professors Smith and Lewis gently guide us toward promising possibilities we may not have imagined in our either/or minds.

DOLLY CHUGH, professor, NYU Stern School of Business; author, The Person You Mean to Be and A More Just Future

We need to move beyond our reductionist, dichotomous thinking to embrace more holistic, integrative approaches. Smith and Lewis show us how we can all work together to do just that.

ZITA COBB, founder and CEO, Shorefast; innkeeper, Fogo Island Inn

Is life a zero sum game? Does wanting more X mean we have to settle for less Y? Nowhere is this question clearer than in business and finance. Which is why this book is so important for todays decision makers. By posing the alternative both/and to the traditional either/or, Wendy Smith and Marianne Lewis explore the current relevance of the work-life balance debate in top-level employee management. A must-read for all senior executives.

SIR STELIOS HAI-IOANNOU, founder, easyJet; owner, easyGroup; and Chairman, Stelios Philanthropic Foundation

This book is a must-read for anyone who wants creative and sustainable new insights to address our worlds greatest problems. Smith and Lewis have integrated compelling research to show us how to engage in a revolutionary new way of thinking. Our world would be a better place if everyone read this book and adopted the tools for both/and thinking.

JEREMY HOCKENSTEIN, founder and CEO, Digital Divide Data (DDD)

We experience paradoxes everywhere, in business and in our personal lives. As leaders, the more we can identify paradoxes and know how to deal with them while avoiding the trap of solving for one issue, the more effective we can be. Wendy Smith and Marianne Lewiss book offers new insights into the many paradoxes we all face, along with a road map for addressing them. I highly recommend this book to all leaders.

TERRI KELLY, former CEO, W. L. Gore & Associates (Gore)

Part of being human is the internal tension we experience from competing demands across our personal and professional lives. Oh, the hours we spend in mental anguish! Both/and thinking replaces win/lose solutions with problem-solving that collaborates with alternative choices and allows for creative possibilities. There are many people, including myself, who will sleep better after reading this brilliant book.

BETSY MYERS, author, Take the Lead; former Executive Director, Center for Public Leadership, Harvard Kennedy School

Both/and thinking is mandatory for leaders today, as they must transcend the binary world of either/or and adopt a more holistic and transformative approach. Having spent decades studying how leaders do this, Smith and Lewis bring us the wisdom necessary for all leadersand for all of usliving in this complex world.

ANTHONY SILARD, author, Screened In and The Connection; professor of leadership and Director, the Center for Sustainable Leadership, Luiss Business School, Rome

To navigate the increasing complexities of work, we need to abandon either/or thinking and embrace a both/and mindset. Smith and Lewis, the worlds leading authorities on paradoxes, have given us the guidebook to do exactly that and tackle our most difficult problems.

SCOTT SONENSHEIN, Henry Gardiner Symonds Professor of Management, Rice University; bestselling author, Stretch and coauthor, Joy at Work

Wendy Smith and Marianne Lewis are giving their readers the gifts of critical thinking, discipline, and perspective as we learn to overcome lifes daily dilemmas in a more thoughtful, satisfying, and time-efficient manner.

MARTY WIKSTROM, founding partner, Atelier Fund

BOTH/AND THINKING

Embracing Creative Tensions to Solve Your Toughest Problems

WENDY K SMITH MARIANNE W LEWIS HARVARD BUSINESS REVIEW PRESS BOSTON - photo 2

WENDY K. SMITH
MARIANNE W. LEWIS

HARVARD BUSINESS REVIEW PRESS

BOSTON, MASSACHUSETTS

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Copyright 2022 Harvard Business School Publishing Corporation

All rights reserved

Printed in the United States of America

10987654321

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.

Library of Congress Cataloging-in-Publication Data

Names: Smith, Wendy K., author. | Lewis, Marianne W., author.

Title: Both/and thinking : embracing creative tensions to solve your toughest problems / Wendy K. Smith, Marianne W. Lewis.

Description: Boston, Massachusetts : Harvard Business Review Press, [2022] | Includes bibliographical references and index. | Provided by publisher.

Identifiers: LCCN 2021062002 (print) | LCCN 2021062003 (ebook) | ISBN 9781647821043 (hardcover) | ISBN 9781647821050 (epub)

Subjects: LCSH: Multiple criteria decision making. | Creative ability in business. | Choice (Psychology) | Problem solving. | Success in business.

Classification: LCC BF448 .S64 2022 (print) | LCC BF448 (ebook) | DDC 658.4/03 dc23/eng/20220211

LC record available at https://lccn.loc.gov/2021062002

LC ebook record available at https://lccn.loc.gov/2021062003

ISBN: 978-1-64782-104-3

eISBN: 978-1-64782-105-0

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

Wendy
To Michael
for being the yin of my yang

Marianne
To my father, Steve Wheelwright,
for modeling the way

CONTENTS
  1. By Amy C. Edmondson
FOREWORD
The Power of Both/And Thinking in a Vexing World

Opportunities to shift from either/or thinking to both/and thinking have never been more present than they are today in our increasingly complex, uncertain, and tenuous world. Seemingly intractable conflicts and unsolvable challenges are ubiquitous. The path forward often lies in identifying and integrating different perspectives. Wendy Smith and Marianne Lewis, whom I have known for many years, set out to unpack the thorny paradoxes lurking behind our greatest challenges and to illuminate a path forward. Building on their innovative research, these two talented researchers present the value of tensionseven as we resist their pulling us in opposing directionsas a crucial mindset shift in helping people find novel, lasting, and creative solutions.

Why Both/And Thinking Matters Now
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