LitArk » Books » Home and family

Jessica Kleiman - Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

Here you can read online Jessica Kleiman - Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2011, publisher: Red Wheel Weiser, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Book:
Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
Author:
Jessica Kleiman / Meryl Weinsaft Cooper
Publisher:
Red Wheel Weiser
Genre:
Books / Home and family
Year:
2011
Rating:
3 / 5
Favourites:
Add to favourites
Your mark:
- 60
- 1
- 2
- 3
- 4
- 5

Description
Author's other books
Similar books

Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.Be Your Own Best Publicist will teach you how to:

Set a personal PR strategy that gets results.

Build key message points and deliver them with style.
Craft the perfect pitch for each situation.
Network and develop relationships that will help you get ahead.
Use creativity to stand out from the competition.
Through humorous, informative anecdotes, plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge, and tactics to help you market yourself in the workplace.

Jessica Kleiman: author's other books

Who wrote Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work? Find out the surname, the name of the author of the book and a list of all author's works by series.

Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Reset

Interval:

↓

↑

Bookmark:

Make

Table of Contents

PRAISE FOR BE YOUR OWN BEST PUBLICIST

It has never been more important to have your own personal brand and to promote what makes you uniqueand this goes for executives, small-business owners, and everyone in between. In Be Your Own Best Publicist, experts Jessica and Meryl have illustrated how to cleverly use PR to build your own brand with some great ideasnot to mention some entertaining stories.

Martin Lindstrom, brand advisor and New York Times
best-selling author of Buyology: The Truth and Lies
About Why We Buy

No matter what your career or business goals, Be Your Own Best Publicist will provide you with invaluable advice on how to present yourself more effectively, communicate more clearly, and succeed more quickly. Jessica and Meryl share their own insider tips as well as anecdotes and insights from an impressive group of experts. Its like having your own personal PR team on call.

Lindsey Pollak, author, Getting from College to Career

Not all publicists are created equal, but Jessica and Meryl
have managed to capture and gather the best advice from leaders
in various industries, as well as their own powerful experiences,
in this must-read bible which will undeniably connect you, your
product, or your company to the next level.

Heidi Krupp, CEO of K2, Krupp Kommunications

Acknowledgments Most public relations professionals strive to stay behind the - photo 1

Acknowledgments

Most public relations professionals strive to stay behind the scenes, orchestrating from a safe distance as their clients enjoy the spotlight. With this book, were emerging from off-stage with the express purpose of helping others promote themselves and their talents, so they can be rewarded in their careers, just as we have been rewarded in ours.

We toyed with the idea of writing a career guide for a couple years, but it wasnt until our agent Ryan Fischer-Harbage said to us, Think about what makes you uniquely qualified to write a book, that the proverbial light bulb went off, and we realized that we could use the skills and techniques weve honed throughout our collective 30-plus years in the PR industry and teach others how to apply them to their own careers.

If it werent for the people who exist behind the scenes in our lives, we wouldnt have been able to finish this book. Jessica would like to thank her wonderful husband, Tommy, a fellow writer who pushes her to be her best every single day; their beautiful daughter, Emma, who was born the week the book was sold (and whose mommy wrote instead of napping during her maternity leave!); Rayna Gillman, the best mother, friend, and editor a girl could ask for; and the rest of her amazing family, who have always given her an abundance of love and support, both personally and professionally. Jessica is also grateful to have spent the past decade at Hearst Magazines, where she continues to be inspired and excited every day by the creative, talented people with whom she works, and who make her a better PR professional as a result. And, of course, Meryl, a fantastic partner and friend, whom she sometimes felt operated as the other half of her brain during the writing and editing process.

Meryl thanks her incredible husband (and love of her life), Chris, who lent his keen storytelling talent and strong shoulder of support throughout the writing process and beyond. Her gratitude extends to her sisters, Pamela and Sima, both of whom continue to be great editors and even better friends. She also thanks her parents, Bernard Weinsaft, Ina Bari, and Larry Hornstein, all of whom consistently encourage her to pursue her passion and persevere. Of course, she is supremely grateful for the wonderful clients and cohorts with whom shes worked over the yearsespecially key members of the Vice Squad, past and present (you know who you are). Most importantly, she thanks her amazing coauthor Jessica, who moved heaven, earth, weekly meetings, and baby carriage to write this book, and made this process a true pleasure.

A special thank-you to Nora OMalley, our research assistant, who did a yeomans job of wrangling experts and reading our draft chapters. To Simon Alexander and Sadah Saltzman, whose hair, makeup, and photography skills helped us present our best image. And our undying appreciation goes to our talented editor, Nicole DeFelice, who whipped the book into shape, as well as the entire team at Career Press, who gave us lots of personal attention and the support to share this book with the world.

Finally, to our friends, colleagues, and mentors in public relations and beyond, whose invaluable wisdom and support helped make us the publicists we are and this book what it is, we thank you from the bottom of our hearts. A special nod goes to the following people for taking the time to share their anecdotes and advice: Kristen Angus, Phillip Bloch, Stacey Blume, Anna Brand, Alec Brownstein, Erin Busbee, Amanda Casgar, Sarah Clagett, Beth Thomas Cohen, Scott Cooke, Linda Descano, Alison Schwartz Dorfman, Janine Driver, Steve Dumain, Steve Farnsworth, Maggie Gallant, Nina Garcia, Adam Glassman, Davidson Goldin, Tom Handley, Jane Hanson, Matthew Hiltzik, Melissa Hobley, Carrie Horn, Leigh Hurst, Christine Kaculis, Micah Jesse Koffler, Heidi Krupp, Michael Lazerow, Sheryl Victor Levy, Shaun Lee Lewis, Jonny Lichtenstein, Mary Mayotte, Bill McGowan, Dana Fields Muldrow, Sheila Munguia, Joyce Newman, Joshua Persky, Shant Petrosssian, Lindsey Pollak, Susan Portnoy, Karen Robinovitz, Shawn Sachs, Alexander Samuelson, Matt Schwartz, Peter Shankman, Lisa Sharkey, Sarah Shirley, Dayna Spitz, Ronn Torossian, Laurel Touby, Michael Volpatt, Jayne Wallace, Patti Wood, Alicia Ybarbo, and Jennifer Zweben.

Introduction

Without promotion something terrible happens.... Nothing!

P.T. Barnum

Shakespeare astutely observed, All the worlds a stage, and all the men and women merely players. What he failed to mention is that not all the roles available are created equal. While some get to be Hamlet, others are relegated to standing in the background. Ending up center stage requires a perfect storm of talent, timing, planning, and (oh yeah) luck. Thats where public relations comes in: Part art, part science, PR can help propel you into the spotlight, whether youre looking for a job, hoping to build a business, or trying to get that once-in-a-lifetime professional role.

From Phineas Taylor (P.T.) Barnum, creator of the Barnum & Bailey Circus (who has been called the father of publicity), to the carefully crafted images of celebrities such as Lady Gaga and George Clooney, publicity has played an important role in the careers of some of the most famousand infamouspeople. But it isnt only celebrities who can use public relations and the art of self-promotion to attract attention; anyone canincluding you. Most everyday people cant afford to hire their own publicist to help them build a personal platform or image that makes an impact, so the goal of this book is to teach you how to apply, to your own career, the practices and skills PR professionals have used during the past century to influence public opinion. Were here to help you craft the language that represents brand you, and give you the tools to communicate that consistently, clearly, and succinctly.

Are you reentering the workforce or changing careers altogether ? Looking for a new or first job? Trying to lock in that promotion or land that new client? Whatever your milestone moment, you can learn to use the same classic techniques that weve employed throughout our collective 30-plus years in PR to help clients (from media companies, and luxury brands, restaurants, and hotels, to high-profile personalities) build their reputations, gain attention, and stand out from the competition. In todays world, where image is paramount and your digital footprint is set in cement, it is even more crucial to be your own best publicist, advocate, and cheerleader in the workplace.

Light

Font size:

↓

↑

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work»

Look at similar books to Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Daniel Shehori

Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

John Foster

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

Debi Kleiman

First Pitch: Winning Money, Mentors, and More for Your Startup

Rob Shuter

The 4 Word Answer: Who Are You in 4 Words?

Jessica Schmidt

Rethinking Democracy Promotion in International Relations: The Rise of the Social

Jane Johnston

Strategic Communication: Public relations at work

Lisa Kleiman

You Got This: Everything You Need to Master Authentic Public Speaking

Witter

The Little Book of Big PR: 100 Quick Tips to Get Your Small Business Noticed

Petit

The Essential Guide to Freelance Writing: How to Write, Work, and Thrive on Your Own Terms

Jeremy Lazarus

NLP: The Essential Handbook for Business: Communication Techniques to Build Relationships, Influence Others, and Achieve Your Goals

Bill McGowan

Pitch Perfect: How to Say It Right the First Time, Every Time

Jay Bernstein

Starmaker: Life as a Hollywood Publicist with Farrah, the Rat Pack and 600 More Stars Who Fired Me

Reviews about «Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work»

Discussion, reviews of the book Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.