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Chris Rau - Dealing with the Media

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Chris Rau Dealing with the Media
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Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the mediaboth traditional and electronic.

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Dealing with the Media

C HRIS R AU is a freelance journalist who has written for The Sydney Morning Herald , Australian Doctor and Living Ethics and was listed on The Australian Financial Review Magazine s annual cultural power list for 2005. She has also worked on the National Times , Melbourne Herald , The Age and Sun Herald newspapers. Her fields of expertise include law, crime, social justice issues and health and medico-legal issues.

Chris is the sister of Cornelia Rau and helped expose her sisters wrongful incarceration at South Australias Baxter Detention Centre, which ultimately influenced the Palmer Inquiry into mandatory detention and the governments stance on mental health issues. Rau spent a year writing stories about Cornelias case in an attempt to discover the truth behind her sisters incarceration.

DEALING WITH THE MEDIA
A HANDBOOK FOR STUDENTS, ACTIVISTS, COMMUNITY GROUPS AND ANYONE WHO CANT AFFORD A SPIN DOCTOR
CHRIS RAU
Picture 1

A UNSW Press book

Published by

University of New South Wales Press Ltd

University of New South Wales

Sydney NSW 2052

AUSTRALIA

www.unswpress.com.au

Chris Rau 2010

First published 2010

This book is copyright. Apart from any fair dealing for the purpose of private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by any process without written permission. Inquiries should be addressed to the publisher.

National Library of Australia

Cataloguing-in-Publication entry

Author: Rau, Chris.

Title: Dealing with the media: A handbook for students, activists, community groups and anyone who cant afford a spin doctor/by Chris Rau.

ISBN: 978-1-74224-005-3

Subjects: Mass media.

Public relations.

Dewey Number: 302.23

Digital conversion by Pindar NZ

Acknowledgments Thanks first of all to the staff at UNSW Press who transformed - photo 2
Acknowledgments

Thanks first of all to the staff at UNSW Press, who transformed a chance encounter into a manuscript, and to Christine Laurence, who commissioned the speech for the Western Suburbs Community Forum in Sydney where this idea was launched in 2006.

The book, initially straightforward, turned into a multi-headed hydra, but weve wrestled with the beast. Thanks to Phillipa McGuinness, Gabriella Sterio and Elspeth Menzies from UNSW Press for steering the creature into calmer waters.

More than thirty contributors and many more interviewees kindly helped with their insights. The old adage of when in doubt, ask a busy person is true. Some of the interviews and contributions unfortunately had to be cut for space reasons, but the information people provided still helped to shape the overall themes of the book. To those contributors, not only thanks but also apologies. All contributors and interviewees were unpaid, and took time out of busy lives because they are committed to their fields. University media lecturers like Charles Sturts Rod McCulloch and Chris McGillion, and Sydney Universitys Dr Anne Dunn helped with statistics for media students, as ephemeral as those statistics are. Their colleagues, CSUs Kay Nankervis and RMITs Maree Curtis and Amanda Crane, also provided valuable insights.

Contributors, interviewees, and those who provided background material include: Phillip Adams, Dr Neil James, Alan Kennedy, Dick Hughes, Brian Toohey, Ross Coulthart, Hugh Mackay, Richard Ackland, Donald Alexander, Mark Day, Eric Beecher, John Hartigan, Andra Jackson, John Highfield, David Marr, Garry Linnell, Bob Osburn, Christopher Zinn, Mike Osborne, Mike Bowers, Peter Rae, Tom Krause, Mark Colvin, Anita Jacoby, Chris Warren, Ngareta Rossell, Jacqueline Everitt, the GetUp! organisation, Richard Jeffkins, Wendy Bacon, George Newhouse, Claire OConnor, Ray Watterson, Michael Atherton, John MacDonald, Paul Wilson, Linda Briskman, Marie Bashir, Robyn Williams, Peter Doherty, Lyndal Byford, Claire ORourke, Wendy Harmer, Jack Smit, Ken Burgin, Cat Kutay and Pamela Hewitt.

Thanks especially to those kind souls who braved a wet Sydney winters day and helped discuss questions from this author at a round-table discussion at the GetUp! office in Surry Hills: Simon Sheikh, Sam McLean and their GetUp! colleagues, TV journalist Chris Castellari, the ABCs Jonathan Holmes, the MEAAs Jonathan Este, Ari Kahn, NewMatildas Rob McGuinness and News Limited online editor David Higgins.

The biggest thanks go to Alexandra, Ross and Callum MacDonald, who tolerated a sleepless and preoccupied Mum during the writing of this book. Callum provided inspiring guitar concerts, Alexandra provided drama worthy of the STC, and Ross provided unspoken support and cuddles.

Introduction In 2007 Channel Nines Sunday reporter Ross Coulthart was sniffing - photo 3
Introduction

In 2007, Channel Nines Sunday reporter Ross Coulthart was sniffing out information about mortality and morbidity rates in hospitals. He was hoping to emulate US journalistic scoops using freedom of information laws that allowed him to obtain databases as well as documents. Coulthart was particularly keen to find statistics he knew all hospitals kept, which recorded the death and disease rates for certain key surgeries, such as cardiothoracic surgery. His idea was to cross-match death rates for different types of surgery to see which hospitals had the highest mortality rate. The blocks put in his way by the medical bureaucracy made this effort somewhat fruitless but, as often happens, the attempt to obtain databases led to a more interesting series of stories.

Coulthart had already done earlier medical negligence stories like the one about a drug-addled anaesthetist whod killed one of his patients. The contacts and knowledge he picked up along the way helped him with contacts inside the health system. These contacts began tipping him off on untold scandals that pointed to systemic failures by external oversight bodies, hospital committees and colleagues.

Time after time, nurses and fellow doctors would tell Coulthart about doctors who were medically incompetent and who all too often were allowed to continue to practice without any independent scrutiny of their failures.

During this time, he started going to medical conferences and heard whispers from health professionals about a doctor in Bega. By following the published records of where doctors were employed, it was possible to find individuals inside other hospitals where the doctor in question had worked. They knew of incidents that had often not been reported to the proper oversight bodies, and when they had, they had been dealt with in isolation, without any systemic evaluation of failure patterns. Nurses, doctors and bureaucrats described shocking cases that appeared to have gone nowhere. A doctors son himself, Coulthart knew straight away that the Bega story had legs. Fourteen months after the first research, in February 2008, Channel Nines Sunday program broke the story about gynaecologist Graeme Reeves, later dubbed the Butcher of Bega.

Coulthart and producer Nick Farrow did a few things that are rare in the media today. They invested time and thought and had the money to do so. They used news sense. They listened. They genuinely cared. They drove out to interview people with a cake in hand, had cups of tea with them and comforted them while they cried. They asked matter-of-fact questions about harrowing tales that the victims had been trying to tell other media outlets, only to receive knockback after knockback for more than a year.

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