Carole Jelen - Build Your Author Platform: The New Rules: A Literary Agents Guide to Growing Your Audience in 14 Steps
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Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?
In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.
From pre-publication through book launch and beyond, authors will learn how to:
Define goals and a unique brand
Employ successful website strategies, content, social presence, media authority, and training
Secure positive reviews
Attract viewers efficiently without cost
Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
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Copyright 2014 by Carole Jelen and Michael McCallister
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.
BenBella Books, Inc.
10300 N. Central Expressway
Suite #530
Dallas, TX 75231
www.benbellabooks.com
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First e-book edition: May 2014
Library of Congress Cataloging-in-Publication Data
Jelen, Carole, date
Build your author platform : the new rules: a literary agents guide to growing your audience in 14 steps / Carole Jelen, Michael McCallister.
pages cm
Includes bibliographical references and index.
ISBN 978-1-939529-25-1 (pbk.) ISBN 978-1-939529-29-9 1. AuthorshipMarketing. I. McCallister, Michael. II. Title.
PN161.J45 2014
808.02dc23
2013045454
Editing by Paul Eisenberg
Copyediting by Stacia Seaman
Proofreading by Cape Cod Compositors, Inc. and Chris Gage
Indexing by Clive Pyne
Cover design by Sarah Dombrowsky
Text design and composition by Publishers Design and Production Services, Inc.
Printed by Bang Printing
Distributed by Perseus Distribution
www.perseusdistribution.com
To place orders through Perseus Distribution:
Tel: (800) 343-4499
Fax: (800) 351-5073
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Significant discounts for bulk sales are available. Please contact Glenn Yeffeth at or (214) 750-3628.
Praise for Build Your Author Platform
A rapid-fire, soup-to-nuts overview that will help authors see just how much theyre able to choose from in building a platform.
Seth Godin, author of 17 bestselling titles, translated into more than 35 languages
An author who knows and is known by their potential readership can be the difference between a book being signed or not, between succeeding or failing, between having sustained success or being soon forgotten. Author platforms are not given; they are hard earned. This book will show you how to build yours.
Craig Smith, Executive Commissioning Editor at John Wiley & Sons
A fantastic book for any aspiring or established author. Publishers seek authors who know their audience, know how to reach them, and know how to grow them Build Your Author Platform: The New Rules provides the perfect path to turning a great book into a great, successful book.
Kevin Harreld, Executive Editor of Cengage Learning
As the waters in the publishing world get muddier and it gets tougher to rise above the noise, its more critical than ever to build the right audience and platform to get noticed and get your work published. This book is your road map to making that happen.
Brook Farling, Senior Acquisitions Editor at Alpha Books and member of Penguin Group
One of the first criteria a publisher utilizes when assessing a proposal is the evaluation of the authors platform for marketing and publicity. This practice has been consistent for much longer than my forty years in book publishing. However, the Internet and social media have created a whole new dimension to gaining an audience. By offering clear definitions and how to procedures for authors in her well-written book, Carole Jelen has provided much-needed clarity to this fast-evolving, confusing topic.
Kenzi Sugihara, Publisher at SelectBooks, Inc. and former VP/Publisher at Bantam/Doubleday/Dell and Random House
Even experienced authors will find the advice and new rules in Build Your Author Platform are worth their weight in gold.
Bob Dr. Mac LeVitus, author
This is a great reference and how to guide for any author who is looking to navigate the perils and opportunities of todays social media outlets!
Christopher Will, Senior VP of Jones & Bartlett Learning
This book will be required reading for my authors! Carole Jelen and Mike McCallister really nail it in Build your Author Platform: The New Rules. These 14 New Rules are what every author needs to know.
Steven Elliot, Publisher at Morgan Kaufmann & Syngress Imprints, Elsevier
This book will show you all of the tricks, tips, tools, and loopholes youll needempowering you to take control of and build your author platform. When pitching a new author, one of the first questions Im always asked by my publisher and our sales force is, Hows the authors platform? In the new age of publishing, nothing is more important for success (aside from great writing, of course!).
Andrew Yackira, Associate Editor at Tarcher/Penguin Group USA
With increasing amounts of books coming to market, authors must build up a wide audience platform ready to buy their books. A strong author platform is the most important factor in making or breaking initial and long term sales. Here in this book you will find the keys to the castle.
Glenn Yeffeth, Publisher at Benbella Books, Inc.
BUILD YOUR
AUTHOR
PLATFORM
In the memory of and dedicated to
Dr. Rudolph Scott Langer,
a mentor, a sage, and a gentleman.
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.
Henry David Thoreau
- Author Website
New Rule: Online tools must work together. Learn how to set up your author site as your central location that all other online locations point to so that you can keep control of your platform.
- Your Blog
New Rule: Draw in and converse with your audience through comments. We show you how and where to set up your blog and suggest best practices, including how to enable and pursue comments.
- Twitter
New Rule: Build social authority and influence by having others share your ideas with their network. Learn how to jump into the huge pool of your audience that participates on Twitter, get set up easily, and gain a following.
- Google
New Rule: Search engines like Google define your findability via keywords, metadata, and more. We help you understand the power of Google and how to harness it, how Google is continuing to reward authors who create great written content, and why Google+ is far more than a social network.
- Facebook
New Rule: Authors must create motivation for interaction among members of their audience to rank higher and be found more often. We show you how to use Facebook as a billboard (while still maintaining your privacy with your friends and family) and why likes on your author/book page are important.
- LinkedIn
New Rule: Expand your network of supporters by joining the networks of many others. We show the power of using LinkedIn to grow community with peers, add to visibility, and add to your following through posting, joining LinkedIn groups, and using LinkedIn Tools.
- Personal Appearances
New Rule: Success depends on how well you understand and speak from your audiences point of view. We show how to use tools that maximize audience by teaching, training, and speaking.
- Articles
New Rule: Open up multiple avenues for others to talk about you and your work. We illustrate the value of creating an article bank and repurposing your written content for maximum exposure.
- Audio
New Rule: Your audience needs interaction with you, and youll learn how to use audio to connect personally with readers. We lay out the many avenues of audio available and why its an especially effective medium for authors.
- Video
New Rule:
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