Tanya Hall - Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry

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PRAISE FOR IDEAS, INFLUENCE, AND INCOME

Tanya Hall and her team insisted that I develop an idea and monetize it with a book as one component... and that is the best publishing advice I have ever received. Now, she has written the story behind that advice in Ideas, Influence, and Income. If you want to capture ideas and leverage your influence to build a sustainable business, then Tanya Hall can show you how!

BARRY BANTHER, author of A Leaders Gift

Tanya Hall and Greenleaf have pioneered the next-generation publishing model, treating authors as true partners and cocreating extraordinary work. Tanya offers practical wisdom, grounded in extensive experience, to convert your ideas into instruments of great influence, contribution, and wealth. My own success is a testament to the power of this wisdom.

SHIRZAD CHAMINE,New York Times best-selling author of Positive Intelligence

Tanya has collected all of her vast experience and hard-earned wisdom in this precious new book. She shines a bright path not just for new writers but for all authors on how best to present their ideas, create sustainable influence, and maximize income with actionable and achievable steps. Her insights and insider knowledge make this book a must read for anyone considering a writing career.

JOHN WILLIG, president of Literary Services, Inc.

Ideas, Influence, and Income is the ultimate guide to writing, publishing, and marketing your booka cornucopia of wisdom that will help propel you to success. Whether you are planning to write a book or are already a published author, you will benefit greatly from Tanyas approach and knowledge of a highly competitive industry. Ideas, Influence, and Income belongs on every writers bookshelf.

JANE WESMAN, president of Jane Wesman Public Relations, Inc. and author of Dive Right In: The Sharks Wont Bite

So often people ask me, How do I get my ideas published? Whats right for my business goals? At last, I have an answer: Read Ideas, Influence, and Income. This smart resource book nails it!

MARY LOU QUINLAN,New York Times best-selling author of The God Box

When authors ask me the best way to publish, I always say, You need to talk to Tanya Hall! Now, with Ideas, Influence, and Income, Tanya expertly guides readers through todays confusing publishing world to confidently plan, write, and publish a successful book.

SANDY SMITH, president of Smith Publicity

I have known Tanya Hall for over a decade and regard her as one of the smartest, most engaging women in the business. After reading her book Im even more impressed that she invested the time to share her knowledge with the public. She has written the ultimate guide for every aspiring author. Shes a brilliant publisher who has witnessed the value of the book as a marketing tool, and she has generously created the road map for crafting a successful publication. As a book packager and publisher, I am incredibly impressed with the detail she provides in Ideas, Influence, and Income, and I dont believe there is another book that covers this subject so well. Congratulations Tanya! Im saving a space on my bookshelf for this one!

JILL COHEN, founder of Jill Cohen Associates

So many people have a secret (or not-so-secret) desire to be a published author. Tanya packed this book with practical tips and insights to help would-be authors sharpen their point of view, build an audience, and get their books into readers hands.

MELISSA JOULWAN, author of the best-selling Well Fed cookbook series

Through her deep experience leading one of the trailblazing companies in the new publishing marketplace, Tanya Hall has had a front-row seat to the transformation and democratization of what had long been a closed, hidebound industry. With this book, she is sharing a wealth of valuable insights she has gained along the way that will particularly benefit the growing universe of thought leaders who care as much, if not more, about moving minds as moving units. Its a smart, practical, and reliable road map for authors who know where they want to go but are not sure how to get there.

DAN GERSTEIN, president of Gotham Ghostwriters

If you are or want to be a nonfiction author and intend to use your book to support a bigger brand and create additional streams of revenue, then read this book immediately. Youd be hard-pressed to find a person more qualified to guide you through the process than Tanya Hall.

MICHAEL PORT,New York Times and Wall Street Journal best-selling author of six books, including Steal the Show

Published by Greenleaf Book Group Press

Austin, Texas

www.gbgpress.com

Copyright 2018 Tanya Hall

All rights reserved.

Thank you for purchasing an authorized edition of this book and for complying with copyright law. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder.

Distributed by Greenleaf Book Group

For ordering information or special discounts for bulk purchases, please contact Greenleaf Book Group at PO Box 91869, Austin, TX 78709, 512.891.6100.

Design and composition by Greenleaf Book Group

Cover design by Greenleaf Book Group

Publishers Cataloging-in-Publication data is available.

Print ISBN: 978-1-62634-514-0

eBook ISBN: 978-1-62634-515-7

Part of the Tree Neutral program, which offsets the number of trees consumed in the production and printing of this book by taking proactive steps, such as planting trees in direct proportion to the number of trees used: www.treeneutral.com

Printed in the United States of America on acid-free paper

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First Edition

for Maizy and Sydney
Smart wins

CONTENTS

Chapter 1

THE IMPORTANCE OF OWNING YOUR IDEA

No army can withstand the strength of an idea whose time has come.
Victor Hugo

ALL BOOKS START OUT AS AN IDEAa concept or thought that grows and builds into something bigger. I want to help people save for retirement. I want to teach people to be healthy. I want to spread the word about a social cause.

Whatever the idea is, it has the potential in the moment of its creation to become action. It is a vision for the futurefor a better future, in most casesthat does not yet exist in a tangible form. The word idea suggests an opportunity to make that better or new future a reality. And the next step in seizing that opportunity is to determine how to make it real.

Should you start a company based on the idea? Record a podcast? Host events? Start a blog? Raise money? Write news articles? Write a book?