Carla D. Bass - Write to Influence!

Write to Influence!
Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships,
Reports, Bid Proposals, Web Pages, Marketing, and More

Copyright 2019 Carla D. Bass, Colonel, USAF (Ret)

All rights reserved. No part of this book may be reproduced by any means, electronic or mechanical, including photocopying, recording, or information storage and retrieval, without written permission from the author.

ISBN: 978-0-9975930-2-0
Library of Congress Control Number: 2020940537

Bass, Carla D., author.

Write to Influence!: personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more/Carla D. Bass.
pages cm
Includes index.
LCCN 2020940537
ISBN (paperback) ISBN: 978-0-9975930-2-0
eISBN 978-0-9975930-3-7
1. Business writingHandbooks, manuals, etc.
2. English languageRhetoricHandbooks, manuals, etc.
3. Handbooks and manuals. I. Title.
HF5718.3.B377 2016808.06665

QBI16-900016

Cover Design: Melissa Stevens (www.theillustratedauthor.net)
Editorial Guidance: Priscilla Mullins Duckworth ()
Image Credits: Images, unless otherwise specified, are courtesy of timtim.com and copyright Tim Newlin & Carla D. Bass.
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Praise for Write to Influence!

I am humbled by the multiple awards and accolades this book and my workshops receive from wide-ranging audiences: professional reviewers; corporations; academic staff and students; the military; and, of course, individuals. What follows is a sample that propels me ever forward.

Winner of eight national-level awards:

2020 eLit Book Awards Gold Medal: Education/Academic/Teaching

2020 Best Book Award Finalist: Business: Communications/Public Relations

2020 Best Book Award Finalist: Business: Marketing & Advertising

2020 Readers Favorite Award Honorable Mention: Marketing

2018 eLit Book Awards Bronze Medal: Business/Careers/Sales

2017 Next Generation Indie Book Awards Finalist: Careers

2017 Best Book Award Finalist: Careers

2017 Readers Favorite Award Honorable Mention: Occupation

Testimonials

By developing your Write to Influence! training, you succeeded in improving the writing of many supervisors, which led to increased professional advancement opportunities for countless numbers of service members.

Lt Gen Dana T. Atkins, USAF (Ret), President and CEO,
Military Officers of America Association (MOAA)

Write to Influence! is sorely needed in this competitive world; it opens doors to opportunity!

Alain Chetrit, YPO Gold (Young Presidents Organization)
Former International Chairman

Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieceswhere standout writing means the difference between success and failure.

D. Donovan, Senior Reviewer,
Midwest Book Review

This helped me pass my college classes! Write to Influence! is an amazing source if youre looking to improve your writing to earn higher grades. I like this MUCH better than a standard textbook. 10/10 recommend!

Emily, Amazon Reviewer

FTI Consulting partnered with Carla for good reason. Heres what our employees say:

Carlas an exceptional writer and a great presenter!

Phenomenal 2-day class! Wish I had this sooner!

Informative, educational, awesome. Pace and teaching methods were perfect!

Powerful, interactive workshop; definitely enhanced my writing skills. Highly related to daily work.

Her workshop and book are invaluableSpot on!

Beth Krause, Director, Learning Solutions,
FTI Consulting

This book is fantastic! It should be the required textbook for all incoming college freshman, high school students, and military officers, and used as a refresher at most companies. I dont know of anyone who would not benefit from this book!

Dan Cornford,
NetGalley Reviewer

I recommend this book enthusiastically! It teaches students and adults how to edit their writing to achieve purposes with clarity, directness, and grace. I am a writing teacher with 30+ years of experience teaching middle and high schools.

H. Lyman, PhD

If effective writing is your goal, put this book in your tool kit!

Dr. Lani Kass, Senior Vice President
Corporate Strategic Advisor, CACI

Write to Influence! is a book to study diligently and reread regularly. Carla makes it easy to acquire the skills to write accurate, clear, concise and focused copy that drives your readers to deliver your most wanted response ... every single time.

Lorraine Cobcroft, Readers Favorite Book Reviews and
Award Contest

Write to Influence! should be in every professionals library.

Baba Zipkin, Former Senior Counsel, IBM

In a 2-hour workshop, Carla added thousands of dollars to the bottom-line of organizations in Loudoun County. Using her techniques, the public and private sector leaders who participated can write to win.

Leadership Loudoun

Not only is Bass charming and entertaining, the tips and writing strategies she provides are brilliant. Today, more than ever, standout writing means the difference between success and failure. Succeed with Write to Influence!

Susan McCorkindale, Editor,
SHE! magazine

Carlas book and workshops are invaluable for students, faculty, and staff (military and civilian). She ably and passionately equips them to succeed in any environment, academic or operational, by learning to Write to Influence!

Dr. William C. Spracher, Colonel, U.S. Army, (Ret),
Contracted Professor and Director of the Writing Center,
National Intelligence University

Write to Influence! will rejuvenate the lost art of clear, concise, professional writing. Moreover, corporate CEOs will rejoice at no longer being encumbered by reports difficult to read and frustrating to unravel!

Judith A. Sprieser, Non-Executive Director Allstate Corp.,
InterContinental Exchange Inc., and Reckitt Benckiser PLC

Write to Influence! is an essential guide for anyone seeking to inform or influence others with the written word.

Mark Amtower, Managing Partner, Amtower & Company

Write to Influence! will be my go-to-guide for many years to come. It is now a must-read for all of my employees.

Rick Mix, President and CEO, Cleared Solutions Inc.

Contents

Acknowledgments

This past year, I partnered with the National Intelligence University (NIU)faculty, staff, and studentscomprised of military and civilian professionals from agencies throughout the U.S. defense establishment and the Intelligence Community. I thank NIU for its input to this edition; adding Write to Influence! as a resource in its Writing Centers; and allowing me to present workshops, honing the writing skills of those dedicated men and women who defend our nation.

I doff my cap to Tim Newlin (timtim.com) for custom designing my word sculptor and his many other images new to this edition. Tim also left a substantive thumbprint. For 40 years, he designed info-graphics for scientists, helping them explain complex projects to non-technical boards that allocated funds. Tims message echoes mine to succeed, you must present a case in terms the audience understands.