Joe Polish - Whats in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

In a world where loneliness and disconnection are actual epidemics, Joe Polish steps up with crystal clear, timeless ways to create authentic relationships that benefit you and the world. These lessons come from a modern master of networking with real, deep friendships. Read this book to help the world be a better place.

Dave Asprey, founder of Bulletproof Coffee and four-time New York Times best-selling author

Joe Polish outlines the game plan for success and peace of mind that anyone can adopt via the radical concept of generosity. He shows you how to make the world a better place and become wealthy without sacrificing your soul.

Chris Voss, former FBI hostage negotiator, CEO and founder of The Black Swan Group, and author of Never Split the Difference

Im always irritated by how-to books written by people whove never proved they know how to. Joe Polishs Whats in It for Them? is exactly the opposite.... He is an absolute master at establishing relationships with people hes in business with.... This indeed is the critical element, above and beyond having a great product and knowing how to market it, that turns entrepreneurship into success. And makes it fun!

Steven Pressfield, best-selling author of The War of Art and Turning Pro

One of Joes greatest gifts is connection: his uncanny ability to connect us with new ideas, new possibilities, new people, and most importantly, ourselves. This book is a treasure, filled with profound wisdom and practical strategies that will benefit you and those you serve for years to come.

Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable

Whats in It for Them? brilliantly modernizes relationship mastery with an entertaining, uplifting, and very raw honesty that is often lost as authors try to write something that will offend no one and have a little something for everyone. Joes book provides priceless, actionable, step-by-step strategies that you can start using right away to build better relationships, live a better life, and create positive change and impact in the world.

Roland Frasier, co-founder and/or principal of five different Inc. Magazine fastest-growing companies

Everyone knows people prefer to do business within strong relationships. The unanswered question was always exactly how to build those relationships. Not anymore. This brilliant book shows us precisely when and how to do it. Thats what makes it brilliant... and indispensable.

Robert B. Cialdini, author of Influence and Pre-Suasion

In Whats in It for Them?, Joe Polish draws on his massive success in business relationships to guide readers to a better future.... Youll see how he has overcome serious adversity, with guidance on how you can do the same. Youll see how he has built the most influential marketing network in the world, with exercises that open the door for you to optimize your own relationships. But thats not all. Joe also shares the experiences and wisdom of many successful people who he has mentored or partnered with over the years. This book is a game changer for readers who embrace Joes insights and take the practical steps he offers.

BJ Fogg, Ph.D., behavior scientist at Stanford University and New York Times best-selling author of Tiny Habits

Joe Polish is the most remarkable marketer Ive met because he is a great person who motivates other great people to multiply the very best things that they can do for others. He always sees things from the other persons perspective.... Joe is always doing this better. And now he simplifies how we, as committed lifelong marketers, can all do it greater.

Dan Sullivan, co-founder and president of Strategic Coach

Whether you want to connect with an A-list celebrity or a titan of industry, I can personally attest that Joes methods get you not only the meeting, but often an unexpected friendship.

Craig Clemens, copywriter, brand strategist, and co-founder of Golden Hippo

The moment I learned about Joe Polish and Genius Network, I was intrigued. After my first Genius Network meeting, it was instinctive to immediately join his 100K group. My life has never been the same. Joe has connected me with countless people who have changed my life and business. But most important, Joe continues teaching me how to better connect with myself, so I can heal and transform. Youll be surprised by how hard and deep this book hits. It generously shows the how and why of connection, and its not what you expect.

Dr. Benjamin Hardy, author of Be Your Future Self Now

In my career Ive known hundreds of extraordinarily successful entrepreneurs, speakers, authors, celebrities, and businesspeople, yet Ive never met anyone who has mastered the art of building genuine, authentic, and meaningful relationships like Joe.... If you implement just a few of his strategies, your lifeand the life of those around youwill be deeply blessed in countless ways.

Craig Forte, president, Forte Communications Inc.

I believe the life we live is the lessons we teach. As you read Joes story, it becomes apparent why he is uniquely suited to author this genius book. Behind every principle there is a promise. Every story illustrates a strategy. Every revelation yields a reward. Our world is a better, brighter place because Joe was born and Im grateful he put his trademark wit, warmth, and wisdom in this work.

Jim Kwik, New York Times best-selling author of Limitless

I may not know entrepreneurship, but as a physician and writer, I do know about people and about books. Whats in It for Them? is like its author, Joe Polish. It is authentic, all about communication and connection; direct, to the point; articulate, insightful, honest, lively, wise, and fun. It will help many.

Gabor Mat, M.D., author of The Myth of Normal: Trauma, Illness and Healing in a Toxic Culture

Whats in It for Them? is a thoughtful journey into the nature of developing the right relationships. Joes easy-to-read and insightful guidance on creating and nurturing relationships is almost as good as being in the room with the rest of his Genius Network. You dont have to see Joe to get to know him and the wisdom that his successes, trials, and tribulations present as lessons to everyone seeking relationships that enrich life.

Tony Rose, founding partner of Rose, Snyder & Jacob and co-author of Beautiful Grief

The greatest form of wisdom is the ability to invert conventional wisdom. Thats exactly what Joe does with Whats in It for Them?

Nic Peterson, scale-up architect and author of Bumpers

Twenty years I have known Joe and seen how he has mastered the ROI on relationships. Better still, he has provided you the path to do the samedont waste it!

Steve Sims, author, coach, and creative disruptor with SteveDSims.com

One of the most insightful and useful books written this century. Joe Polish navigates the nuances of helping you create a genuine connection with peoplemaking real friends vs. deal friends. There is no more important skill you can hone in crafting a happy and fulfilled life.

Verne Harnish, founder of Entrepreneurs Organization (EO) and author of Scaling Up

Whats in It for Them? is a book that I am going to share with everyone I love. Im not saying that lightly. Ive known Joe Polish since 1997, was an early member of Genius Network, and consider him a real friend. I have always wondered, Why does Joe give so much and ask for nothing in return? The answer to this question is found in this sensational book, and it turns out its the secret to why he is the most connected human being maybe on the planet (and loved by everyone who knows him).... There is more connection and love for all of us to experience and share, and this book can be our guide.