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Cameron Herold - Double Double: How to Double Your Revenue and Profit in 3 Years or Less

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A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the companys future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneurs company in three years or less. A down-to-earth action plan: Herolds experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

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ADVANCE PRAISE FOR DOUBLE DOUBLE Cameron has long been a favorite resource in - photo 1

ADVANCE PRAISE FOR DOUBLE DOUBLE

Cameron has long been a favorite resource in entrepreneurial circles, entrepreneurial companies, and at the Entrepreneurs Organization.

Camerons reputation as a speaker and leader with the ability to help create dramatic change in companies came quickly. Through his sold-out presentations (starting with teaching entrepreneurs how to turn their name into a household name), his writings, and his lectures, Cameron has touched, and significantly impacted, thousands of entrepreneurs who have changed the way they brand and market their companies, jump-started their culture, and altered their growth trajectory with his friendly and astute guidance. Now they can learn from his book Double Double, too.

Matthew K. Stewart, cofounder, National Services Group; cofounder, Col ege Works Painting; former global chairman of the board, the Entrepreneurs Organization

Theres growth and then theres rapid growth. While most companies claim to want rapid growth, the truth is you have to be organized and ready for it. Nobody knows how to get you ready for this kind of rapid growth like Cameron Herold. Now, for the first time, hes sharing with everybody how he does it. What was once something his clients routinely spent lots of money and time on is now available to you for the price of a book. I have no idea why Cameron is giving away his strategy for such a meager fee, but I devoured each and every sentence in this book. You should too.

Mitch Joel, President, Twist Image, and author of Six Pixels of Separation

Cameron Herold has a huge passion and a remarkable ability to captivate any audience. He is a true showman with powerful messages that are easily understood. What you take away from his book Double Double you can implement!

John Rose, President, Nuheat; winner of Canadas 50 Best- Managed Companies for five consecutive years

The content in Double Double helped us focus our sales efforts on the critical few. Within weeks we had a $200,000 order from one of these prospects. This customer wil be a $1 mil ion annual client for us. Before this order our largest single order was $15k. This was easily a mil ion-dol ar concept.

Barrett Ersek, Holganix, Glen Mil s, PA; Gazel e 20; Graduate of MIT BOG class; built and sold two companies

You wil not find a coach or speaker with more business acumen, relationship intimacy, depth of Rolodex, and overal passion to help people achieve their dreams than Cameron Herold. When I heard him speak, I made a decision that I would do whatever it took to spend a few extra moments of time with him. It was and continues to be one of the best decisions I have made in advancing the growth of our five companies.

John Ruhlin, Ruhlin Partners, St. Louis, Missouri; #1 Al Time International Distributor of Cutco Cutlery out of 1,000,000 in the companys sixty-year history

Camerons leadership, insight, and coaching has been instrumental to our success in launching and growing our franchise system. His expertise that he has included in his book Double Double has enabled us to grow from one to thirty-eight franchise locations in Canada in a little over three years and has us poised to expand just as rapidly across the United States. Cameron specifical y helped us navigate the pitfal s of hyper-growth al the while showing us how to strengthen and grow our brand across the country.

Ken Sim, Nurse Next Door, Vancouver, Canada; Gazel es 22; #1 Employer in BC (BC Business magazine); #35 Best Employer in Canada (Globe and Mail); #7 Best Mid- Size Franchise System in North America (Franchise Business Review); Ernst & Young Entrepreneur of the Year

Ive been fortunate to see Cameron speak on several occasions, and the provocative ideas he has in his book Double Double on building a world-class culture have helped us tremendously. Weve incorporated several of his strategies, including recruitment, orientation, mentoring, performance management, and people-management practices.

Martin Perelmuter, Speakers Spotlight, Toronto, Canada Ernst & Young Entrepreneur of the Year

Cameron is a leading edge out of the box thinker and presenter who is al about results. His thought-provoking material wil leave you motivated to get things done!

Michael Drever, CEO & Founder, Expedia CruiseShipCenters International

Little did I know when I sat down across the table from Cameron at a group dinner that by the end of the meal, I would have a profound new perspective of life as an entrepreneur. Ive continued to learn from Cameron and have yet to find a single piece of bad advice. Im looking forward to more in his book Double Double. Tim Storm, FatWal et.com, Rockton, IL; Entrepreneur of The Year 2010 Finalist; Entrepreneur magazine; Founding Member of Gazel es 22

Thanks to Camerons common-sense yet unorthodox guidance, my revenues have doubled from last year. The content in his book Double Double, on creating a world-class culture, changed how I do businessI used to think that culture was just something for huge corporations, not a smal business like mine. Now Im in control and people are clamoring to work with me.

Laura Roeder, LauraRoeder.com, Venice, CA

When Cameron speaks people listen, he speaks with gravitas and passionand his book Double Double now gives us a chance to get a

Cameron Herold fix wherever and whenever we choose. He operates in such a fabulous position of being able to drop inside leading entrepreneurial businesses. He gets what business is about this centuryand we al want a piece of it.

Naomi Simson, RedBal oon.com.au, Sydney, Australia; Hewitt Best Employer 2009, Top Ten Best Places to Work; Telstra Business Woman of Year 2008Innovation

Cameron has been there, starting and growing companies. He truly understands what entrepreneurs have to deal with and how to help them move forward.

Ben Ridler, Results.com

As a 19-year-old budding entrepreneur, Cameron inspired me to stay out of the workforce and start my first business instead. He guided me through the chal enges and gave me some of the best advice in my business career, and Ive kept that advice with me al these years, from how to hire and fire people, to dealing with chal enging customers, and to building a great culture in your company.

Kimbal Musk, CEO, OneRiot.com

We handle high-profile events like the Olympics and FIFA World Cup. The content in Camerons book Double Double has helped me look at our organization in a more strategic way that makes me a better business ownerand a better person.

Adam Dailey, CEO, Ludus Sports; 9-Time NCAA National Champion; 5-Time Al -American, 28:34 10k

Camerons business philosophies in his book Double Double simply make sense. His mentorship has significantly helped me in managing a virtual team of leaders from across Canada in a fast-growing organization.

Alex Shipilio, President, Impact Entrepreneurship, Vancouver, Canada; named one of Canadas Top 20 Under 20 Leaders and Innovators, 2009

Cameron was one of the first guys I worked with who recognized what I was truly good at in my job and cleared the way for me to flourish. Hes honest, candid, and supportive.

Andrea Baxter, Smart Cookies & Bratface Marketing, Vancouver, BC, Canada

Camerons book Double Double shows that he understands business like Neo sees the Matrix. I have watched him give several presentations over the years, attended the EO MIT Entrepreneurial Masters Program he taught at, and every time I am astonished by how insightful he is to the successful driving forces of any business.

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