Jeff Hoffman - Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

Praise for SCALE

David and Jeff, as highly successful business owners of multiple businesses, not only reveal novel ideas that generate huge multiples but also give you tools of how to think so you can invent and design actionable processes for your business. By focusing on best practices from these top business leaders, you too can generate maximum results for your business and your life.

S TEPHANIE H ARKNESS , entrepreneur and former chairman of the National Association of Manufacturers

Scale holds the answers to achieving your business goals. If you are tired of fearing your business will fall apart the minute you step away from the wheel, Hoffman and Finkel know how to take it to the next level.

S COTT D UFFY , author, Launch!

Ive been building businesses for over thirty years and this is the book I wish Id read years ago. Jeff and David have laid out a concrete framework to scale a company, along with the practical details to create and sustain rapid growth. Every business owner needs to read this book.

P ATTY D E D OMINIC , entrepreneur and past chairman of the Los Angeles Area Chamber of Commerce

Rapid growth without a good plan can kill a business faster than no growth at all. This book will show you how to grow smart!

J OHN J ANTSCH , author, Duct Tape Marketing and Duct Tape Selling

Jeff and David are big-game hunters in a modern business sense. Instead of guiding clients in the art of bagging animals, they stalk and slay fears and indecision. Scale is a competitive weapon! This book gives you exactly what you need to succeed in the big game.

P HILIP and G AYLE T AU BER , founders, Kashi Company

Wow! Scale gives you a step-by-step process to grow your business the right way. Ive mentored students from some of the best business schools in the nation, including Harvard, USC, and UCLA, and I would give this book to everyone. In fact, I would tell every business owner that they need to read this book. Understanding Scale will save you from reviewing twenty-five other business books.

S ANDY G OOCH , cofounder, Mrs. Goochs Natural Food Market (later acquired by Whole Foods)

With so much global attention on founders and start-ups, this is a refreshing read on innovative approaches to scaling companies and reducing their owner dependency. Scale is a must-read for anyone interested in founders and scaling firms.

J ONATHAN O RTMANS , president, Global Entrepreneurship Week, and senior fellow, Kauffman Foundation

If youre tired of struggling and spending every waking moment consumed by your business, then this is the book for you. Learn how to build a successful and sustainable business that has value without your being involved every minute. Consider the authors your personal mentors and transform the way you think about your business.

S USAN S OLOVIC , New York Times best-selling author, award-winning entrepreneur, and media personality

Scale is a masterwork that encapsulates enough practical wisdom to fill several books. The authors had the experience and talent to craft an exquisite cross-section of the why and how of sales, strategy, and operations in a fresh format for founder-builders. Theyve distilled the essence of complex management situations into practical summaries, with plenty of anecdotes to bring them to life. This book will ignite years of successful growth for any reader who applies what they share.

R OB K AUTZ , private investor and strategist, former CEO of Wolfgang Puck Worldwide

Most owners think that in order to grow and scale a business, they need to work harder and sacrifice their personal lives. Heres a simple road map that will put you on a growth trajectory by working lessa paradox that youll come to embrace by following this insightful books path to business success and personal freedom.

B ILLIE D RAGOO , president, National Association of Women Business Owners

PORTFOLIO / PENGUIN

Published by the Penguin Group

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First published by Portfolio / Penguin, a member of Penguin Group (USA) LLC, 2014

Copyright 2014 by Jeffrey Hoffman and David Finkel

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

The following trademarks are the exclusive property of Maui Millionaires, LLC and are used with permission: Self-Employment TrapTM and Sweet Spot Analysis. The following trademarks are the exclusive property of Maui Mastermind (NV), LLC and are used with permission: Maui Mastermind and Level Three Road MapTM.

Charts and graphs courtesy of Maui Mastermind

Hoffman, Jeff.

Scale : seven proven principles to grow your business and get your life back / Jeff Hoffman and David Finkel.

pages cm

Includes index.

eBook ISBN 978-0-698-15558-9

1. Small businessGrowth. 2. CorporationsGrowth. 3. Strategic planning. 4. Business planning. 5. Entrepreneurship. I. Finkel, David. II. Title.

HD62.7.H6274 2014 658.4'06dc23 2014020638

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JEFF:
To my amazing family, who have endured and supported me throughout the high-speed roller-coaster journey I dragged them on by choosing to be an entrepreneur

DAVID:
To my wife, Heather, and my sons Adam, Matthew, and Joshuathank you for making my life so much richer