Growth Thinking
also by Nader Sabry
Ready Set Growth Hack:
A beginners guide to growth hack success
Growth Thinking
think, design, growth hack - a design
approaching to growth hacking
www.MyGrowthThinking.com
By Nader Sabry
Copyright 2019 by Nader Sabry
All rights reserved. This book, or any portion thereof, may not be reproduced or used in any manner whatsoever without the express written permission of the publisher, except for the use of brief quotations in a book review.
Ordering information: Special discounts are available on quantity purchases by governments, NGOs, schools, companies, associations, and others. For details, contact the publisher at www.nadersabry.com.
Printed in the United States of America and Canada.
Nader Sabry, Growth Thinking: think, design, growth hack - a design approaching to growth hacking
Ebook | ISBN 978-1-9163569-4-8 |
Paperback | ISBN 978-1-9163569-5-5 |
Hardcover | ISBN 978-1-9163569-6-2 |
Audiobook | ISBN 978-1-9163569-7-9 |
1. BUSINESS & ECONOMICS / Entrepreneurship, 2. BUSINESS & ECONOMICS / Corporate Finance / Venture Capital, 3. BUSINESS & ECONOMICS / Industries / Computers & Information Technology
First Edition, and first print in 2020 Nader Sabry
Royal Oak. P.O. Box 91022
Calgary Alberta, Canada T3G 0B1 www.nadersabry.com
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Bestselling book Ready, Set, Growth hack for more insights into the growth hacking blueprint
https://www.amazon.com/Ready-Set-Growth-hack- beginners/dp/1916356915
CONTENTS
INDEX
Index all 20 of your growth hacks her by name
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INTRODUCTION
Growth thinking explained
INTRODUCTION
Growth thinking is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.
For freestyle thinking to occur, its essential to have a method that allows our creativity to thrive. Growth thinking is all about the processes on how that takes place. Its a methodology design to help you get your mind wrapped around growth hacking. But it goes beyond this; its a structured process where you can look at all aspects of what is involved from costs, measures ROI, and learnings that transform into new growth hacks.
This progressive process allows you to capture your thinking and work with others to get feedback like a prototype. As a prototype, youre back to thinking through what will work, what may not work, what else can be done, and what will be involved to make this growth hack work.
Growth hackers have designed this method with the growth hacking process in mind. One of the challenges with the growth hacking field is its an emerging discipline where many practices have not been standardized yet.
The benefits of growth thinking by:
From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively,
Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and
Save time and money - rapidly prototype your growth hacking ideas saving time and money.
..and these benefits happen because of:
Visualization - design thinking approach to quickly and easily see how a growth hack will work,
Systemize - Turn designs into structured sequences that turn an idea into an actual growth hack,
Optimization - instantly find improvements and generate new better growth hacks with little effort,
Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and
Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others
What is growth hacking
The biggest testament to growth hacking is unicorns (billion dollar startup companies) as this is their secret weapon. This is when a small never heard about startup company disrupt a space they dominate and control by significantly shifting everything. Those new rules are defined and pushed by growth hackers who leverage that for their own gains.
A straightforward and powerful way of understanding growth hacking is about getting disproportionate resultsfewer inputs, for a much more significant outcome. The transition point in the middle is where a growth hacker does his/her magic by using fewer resources to generate a disproportionate result with a massive ROI (return on investment).
GROWTH HACKING SUCCESS FORMULA
(mindset+ process) x (culture + strategy) x (talent + technology)
Although we get caught-up on tech, without the right mindset and process to drive it, then culture and strategy cannot form a direction, let alone align the right talent and technology to grow..
This is defined by a growth hacking mindset that endorses a culture of being lean, quick, and very tech-oriented. Although tech plays a significant part, this doesnt mean you have to be a tech business, as many past cases have proven even traditional business models tap into growth hacking, including companies like McDonalds.
Why growth thinking
Growth thinking is a design system that helps growth hackers visualize and evaluate their growth hacks. This enables you to answer questions like:
How to design a growth hack
How to improve the design of growth hack
How to execute the growth hack
How to improve the growth hack
How to scale the growth hack
How to monetize the growth hack
This systematic design method allows growth hackers to think structurally but in a creative way. This will enable you to test, evaluate, and improve growth hacks quickly, efficiently, and at a low cost. This allows growth hackers to share their designs with other growth hackers who can help improve and take their growth hacks to the next level.