EAT
DRINK
NAP
BRINGING THE HOUSE HOME
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![SOHO HOUSE 40 GREK STRET FOUNDED LONDON 1995FOREWORD Since we started Soho - photo 2](/uploads/posts/book/363377/images/pg004.jpg)
SOHO HOUSE: 40 GREK STRET. FOUNDED LONDON 1995
FOREWORD
Since we started Soho House back in 1995 Ive been amazed and frankly flattered by the number of times our members and hotel guests have asked where we get our stuff and how exactly we make their favourite dish or drink.
Weve learnt a lot over the years and were still learning the next Soho House we open will be different from the last; but at the heart of every House are central guiding principles that help to make it what it is.
From how to throw a memorable party to how to make a truly comfortable bed, if you like what we do then this book will help you take the House home.
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NICK JONES
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RECLAIMED CEILING TIN FROM A BODY SHOP IN NEVADA, CLUB ROOM, SOHO HOUSE NEW YORK
ONE
HOUSE STYLE
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VINTAGE WALL SCONCE, LIBRARY, THE ELECTRIC; THIS PAGE: PANTONE 5493C AS USED IN HIGH ROAD HOUSE
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MOHAIR CHAISE LONGUE, BEDROOM, SOHO HOUSE NEW YORK
HOUSE STYLE
When we opened our very first club at 40 Greek Street in Soho, London, we wanted it to feel welcoming. A proper home from home. Weve opened more Houses around the world since but the aim has remained the same; each House has its own individual sense of identity and style, but they all stay true to the original spirit.
Getting just the right measure of grit and glamour takes planning. Youve got to love the feel of a building when you first walk in. We work to bring out the history of the place, and source furniture and lighting that are in tune. We add personality and comfort with big, comfy sofas and practical tables to eat and work on and memorable statement pieces like chandeliers and mirrors. Reclaimed flooring and tiles make our places feel multi-layered and a little bit undone. The style is practical yet indulgent and it neednt cost the earth.
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DINING ROOM, SOHO HOUSE NEW YORK
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SOHO BEACH HOUSE MIAMI
A SENSE OF PLACE
Each club has a strong sense of place in its design and needs to be created with an understanding of wholl be coming through the doors each day. Everything starts with the history of the building itself and time spent doing a bit of research can really pay off.
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VINTAGE-INSPIRED LOUNGERS AND UMBRELLA, SOHO BEACH HOUSE MIAMI
In Miami we drew inspiration from some 1940s postcards of the building in its swinging heyday as the Sovereign Hotel. We chose beach parasols with Forties fringing, mirrored cocktail cabinets and handmade tiles to add a splash of Cuban colour.
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ROOFTOP, SOHO HOUSE NEW YORK
In New Yorks Meatpacking District we exposed as much of the original warehouse as possible, including the floorboards, roof beams and brick walls and then found industrial lighting and tin ceiling tiles from the same period to match.
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GAMES ROOM, SOHO HOUSE NEW YORK
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GARDEN, SOHO HOUSE WEST HOLLYWOOD
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GARDEN, SOHO HOUSE WEST HOLLYWOOD
In West Hollywood, Soho House occupies the penthouse floors of a landmark 1960s block that had been the personal apartment of Charles Luckman, the architect behind Madison Square Garden in New York and Kennedy Space Center in Houston. We played the strong natural LA light against sharp modernist lines, weathered wooden floorboards and contemporary artworks. Eating under the olive trees, hung with simple rattan globe shades creates the perfect central city escape.
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ROOFTOP POOL, SOHO HOUSE BERLIN
Soho House Berlin has made its home in a building that started life in the late 1920s as a department store before being requisitioned by the Nazis during the war. It went on to become the Communist Partys offices of state. Thankfully it was eventually returned to the descendants of the original Jewish owners and is now a cornerstone of a burgeoning creative hub in the Mitte district.
Berlins brutalist edge has been tempered using English chintz prints reimagined with contemporary colouring, while the modernist lines of the rooftop pool chime with the citys aesthetic.
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SOHO HOUSE BERLIN
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6TH FLOOR RESTAURANT, SHOREDTICH HOUSE
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ROOFTOP, SHOREDITCH HOUSE
At Shoreditch House, which occupies the top three floors of a 1930s warehouse in Londons East End, the view is central to the atmosphere, as are the furnishings no drapes, windows that frame and break up the urban skyline, and seats that face out as well as in. You can apply the same principles to a central city home; sitting rooms, kitchens and terraces can really benefit from welcoming the vibrancy of the cityscape in.
DOING A ROOM FROM SCRATCH
1
Clock your space
Note the period of the building and the location of the room. Empty the space completely and strip everything right back. Whats under the carpet? If there are floorboards they might be worth sanding or painting then adding an interesting rug. Look up at the ceiling too is there anything worth highlighting? If not, paint it out in a single colour.
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