Jason Marc Campbell - Selling with Love: Earn with Integrity and Expand Your Impact

Earn with Integrity
& Expand Your Impact

Jason Marc Campbell

copyright 2022 jason marc campbell

All rights reserved.

selling with love
Earn with Integrity and Expand Your Impact

isbn

978-1-5445-2689-8 Hardcover

978-1-5445-2687-4 Paperback

978-1-5445-2688-1 Ebook

Id like to dedicate this book to my mother and father.
They brought me into this world and shaped me into
the man I am now. I am eternally grateful.

Contents

Introduction

Wow, I cant believe how selfish you are by charging people so little for your event.

I remember saying this as a guest on a podcast where the host was struggling to sell her event. She was shocked. She had never thought of herself as a selfish person. She was out there, doing her best to serve the people. Yet, as she explained to me the challenges she faced with selling tickets to her event, she also felt bad because she was struggling to stay true to her conflicting values. She wanted to pay the speakers a fair fee out of integrity. She recognized the value of their content. But she was barely breaking even already. She couldnt run ads for her event, and she didnt want to raise the price of her tickets. Her reason? I dont want to make my fans pay too much.

Thats where I was quick to intercept. To assume your fans are going to pay too much is to lack clarity on the impact youll be making on their lives. This comes from confusion on what problems you will solve for them and a lack of confidence in the product youll deliver. Its also because as business owners, coaches, or salespeople, we often choose comfort over conversion.

We talked some more. I explained to her that even though she was trying to be considerate to her fans, she wasnt thinking about how to maximize their benefit from her event. If she had truly been understanding of their needs, she wouldve realized that it didnt compromise her values at all to raise the fees of the speakers. If the ticket price increased, she could give her fans the best possible content, making her event worth the money. More importantly, a better event would justify the time and faith her fans had already decided to give to her. In the end, she realized that her event was incredible, her clients would get genuine transformation, and the impact would be incredible. We used her current internal struggles as a way to authentically communicate to her clients why the price for the event was about to go upsignificantly.

She still had weeks to go before the event started. A simple email was sent out to her list of potential buyers:

Hey, fans,

As you know, I put together this event by making sure you get an amazing transformation and truly find the solutions to the struggles you face right now. As such, Ive gone out and found some of the best speakers. I will be making sure they get paid well so they share their best content (as opposed to simply delivering a tease to their content and telling you to buy more). This is why I want to raise the price of the event. Because I care about bringing to you the best experience youve ever had at a live event, and I know this to be true. Now, because you are a fan, Id love to give you one more chance to buy the last ten tickets at the current price. After this, prices will double, and it will still be a bargain for what youll be getting at the event. And if its a bargain you enjoy, then the best one you can get is by getting your ticket right now before I sell out. You dont want to miss this, and as always, you can always get a refund by the end of the event if it wasnt the best experience of your life.

Not bad? She sold out the event. She was able to raise the prices, too. And from what I know, no one asked for a refund.

This woman is one of many individuals and companies that have worked with me at solving a key issue: how do I continue to make the impact I want to make in the world and keep the integrity in my way of selling?

People come to me usually with a sense of defeat. They started out with an idealistic view on how their business was going to be different. Yet, the pressures of the market have made it difficult. They are at a crossroads, thinking that their values must be compromised. They must start to sell in manipulative ways like the other people in their industry.

I get excited when they come to me for help because I get to show them that there is another way. A better way. You can have it all.

Ive loved sales for as long as I can remember. From the very first jobs I had as a teenager until now, running a consulting company on sales and marketing, Ive always had a strange love for selling. Everywhere Ive worked, Ive been referred to as the guy who can sell anything. Yet, the way I do it is a little different. It comes with a large portion of integrity. Call it a sense of humanity in the process. This is what I wish to show you along the way.

Over the last decade, Ive worked and been involved in some capacity with Mindvalley. This personal growth development company has been a big part of my journey. Its where Ive tested and refined my ideas on selling with love. Its also helped me grow in so many ways through their personal growth programs. I use them as examples through this book not because they are a perfect organization (no one is). It is because so many moments have allowed me to apply what I teach in this book, which youll be able to learn from and apply in your life. Ive been on the sales team and the executive team. Ive run events and worked with the top authors in the personal growth space. Through these experiences and so many more, I find myself sharing this message with you.

Ive also been massively taken advantage of as an individual. Im talking about being featured in an infomercial at a national level, giving support to an organization that scammed me. Ive seen what sales can do at its worse.

Yet my love for sales remains. Im hoping to share the lessons from the good and the bad. All of it has wisdom to help you grow.

When you see sales as the amazing tool that it isa way of getting people to take action on what is genuinely believed to be a great investment for themyou can see it as a source of transformation in the world.

Our society is a reflection of what has been sold to everyone, including all the ideas we endorse, the products we use, the services we subscribe to, the politicians who get elected, and the businesses that grow and thrive. Everything that is alive and growing in our social and economic spheres is a product of a sales pitch that was successful or not.

I remember when the internet was becoming a mainstream thing. People were commenting on the glory of having access to all this new information. They were saying it would bring an end to salespeople. Yet, now we face a new problem that only salespeople can fill: we are overwhelmed with information. The salesperson helps the buyer make these decisions so they arent paralyzed in decision making.

See, theres nothing intrinsically good or bad about working in sales. At the end of the day, its a tool. But its also a skill that is now more powerful and necessary to the functioning of society than ever. If you have a beautiful vision for how you want to improve the world, it would be a grave mistake not to learn about sales.