Craig Richard - Brain Tingles: The Secret to Triggering Autonomous Sensory Meridian Response for Improved Sleep, Stress Relief, and Head-to-Toe Euphoria

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Copyright 2018 by Craig Richard.

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First Adams Media trade paperback edition September 2018

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Interior design by Heather McKiel

Cover design by Frank Rivera

Cover images Getty Images/Berya113

Library of Congress Cataloging-in-Publication Data

Richard, Craig, author.

Brain tingles / Craig Richard, PhD, founder of ASMRUniversity.com; foreword by Melinda Lauw.

Avon, Massachusetts: Adams Media, 2018.

Includes bibliographical references and index.

LCCN 2018015132 | ISBN 9781507207628 (pb) | ISBN 9781507207635 (ebook)

Subjects: LCSH: ASMR (Intersensory effect) | Senses and sensation. | Sensory stimulation. Classification: LCC BF233 .R496 2018 | DDC 152.1/8--dc23

LC record available at https://lccn.loc.gov/2018015132

ISBN 978-1-5072-0762-8

ISBN 978-1-5072-0763-5 (ebook)

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Simon & Schuster, Inc., was aware of a trademark claim, the designations have been printed with initial capital letters.

This book is intended as general information only and should not be used to diagnose or treat any health condition. In light of the complex, individual, and specific nature of health problems, this book is not intended to replace professional medical advice. The ideas, procedures, and suggestions in this book are intended to supplement, not replace, the advice of a trained medical professional. Consult your physician before adopting any of the suggestions in this book, as well as about any condition that may require diagnosis or medical attention. The author and publisher disclaim any liability arising directly or indirectly from the use of this book.

This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations

My ASMR journey started in childhood. I remember feeling the tingles from the most random stimuli, like watching my teacher draw or getting a haircut. In my early teens, I constantly watched online videos that stimulated my ASMR. Then, I never really talked about my obsession because I did not know how to. In fact, I felt rather embarrassed about it.

I only learned about ASMR by chance, via a YouTube comment during one of my video-watching sessions. Suddenly, this thing had a name. I was not alone. ASMR is real and it is celebrated; as self-care, relief, relaxation, and pleasure.

Today, I have found myself at the forefront of the practice of ASMR. I am the cocreator of Whisperlodge, a live ASMR immersive experience that has toured New York, San Francisco, and Los Angeles. I am also the practitioner behind Whispers On Demand, a customizable live ASMR service. Trained as an artist, I started exploring live ASMR as an art project. Nobody had tried it at the time, so my friends and I did!

After over two years of performing live ASMR with people across America, I have learned that there is an innate joy when someone in your presence pays attentionto a thing, to a person, or to a specific sound or texture. Whether you wish to stimulate ASMR in another individual, or wish to simply receive it, the intention to be quiet and present in the moment is powerful enough to elicit a positive effect.

Craigs deep understanding of ASMR has allowed him to jump ahead of many lessons that I had to learn through trial and error. ASMR is a complicated and beautiful phenomenon, typically experienced individually. Practicing ASMR in person, however, takes it to a different level with new challenges. Live ASMR is relational and spatial, requiring considerations for consent, physical interaction, personal preferences, and visual aesthetics.

This book succeeds in distilling these challenges into a simple guide. Craig has spent years studying ASMR. His website, ASMRUniversity.com, is a valuable resource to the ASMR community, containing articles, research studies, and interviews, which have helped to articulate and legitimize ASMR. I found lots of Craigs recommendations to be congruent with my own practice, and I believe this book will be helpful to anyone interested in trying ASMR, whether it is for the camera, for friends, for clients, or for yourself.

ASMR is but one of the infinite number of sensations that we experience as humans. In many ways, this is about language. When we can name something, we are then able to share it and form community around it. The possibility for more of these idiosyncratic sensations to be named and explored is fascinating. I encourage you to experience life through your whole body, to be aware of how you uniquely perceive your world, and to maybe, give ASMR a shot!

Melinda Lauw